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    b2b demand generation

    Explore " b2b demand generation" with insightful episodes like "[Greatest Hits] Connecting Leads to Opportunities is Key to ABM Alignment with Kerry Cunningham, Research & Thought Leadership at 6sense", "#59 - The Marketing Development Rep (MDR) with Heidi Cerenzia, VP, Global Demand Generation at Wrike", "#58 - B2B influencer marketing with Amisha Gandhi, SVP Marketing at Tipalti" and "Erin Jordan Spanski: Three Keys When Selecting a B2B Marketing Agency" from podcasts like ""OpsStars Podcast", "FINITE: B2B Marketing Podcast for Tech, Software & SaaS", "FINITE: B2B Marketing Podcast for Tech, Software & SaaS" and "Martech Zone Interviews"" and more!

    Episodes (4)

    [Greatest Hits] Connecting Leads to Opportunities is Key to ABM Alignment with Kerry Cunningham, Research & Thought Leadership at 6sense

    [Greatest Hits] Connecting Leads to Opportunities is Key to ABM Alignment with Kerry Cunningham, Research & Thought Leadership at 6sense
    In this episode of the OpsStars Podcast, Kerry Cunningham, Research and Thought Leader at 6sense and former VP, Principal Analyst at Forrester, joins Rachael to discuss the future of B2B Marketing and Sales, including why now is the time to move past MQLs as a measurement of success and how to better leverage opportunities to support buying groups.
    OpsStars Podcast
    enJanuary 24, 2023
    management
    mqls
    6sense
    b2b demand generation
    leandata

    #59 - The Marketing Development Rep (MDR) with Heidi Cerenzia, VP, Global Demand Generation at Wrike

    #59 - The Marketing Development Rep (MDR) with Heidi Cerenzia, VP, Global Demand Generation at Wrike

    The MDR role is becoming more and more popular, as marketing teams need the support of a dedicated business development team to chase up their MQLs.

    On this episode of the FINITE Podcast, we hear from Heidi Cerenzia, VP, Global Demand Generation at Wrike - a popular work management platform. Heidi herself has a team of MDRs, so she explains why they benefit her marketing function, and how she distinguishes them from SDRs.

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    The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

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    To apply to join the FINITE community, head to finite.community. 



    Support the show
    FINITE: B2B Marketing Podcast for Tech, Software & SaaS
    en-gbJune 21, 2021
    demand generation
    b2b marketing
    mdr
    saas marketing
    sdr

    #58 - B2B influencer marketing with Amisha Gandhi, SVP Marketing at Tipalti

    #58 - B2B influencer marketing with Amisha Gandhi, SVP Marketing at Tipalti

    When you hear 'influencer', you might think of Instagram and #ads for skincare or shaving supply subscriptions. In fact, influencers are valuable in B2B too as they connect you directly with your audience.

    On this episode of the FINITE Podcast, you'll hear from Amisha Gandhi who works with B2B influencers as SVP Marketing at Tipalti - a global payables automation solution.

    Amisha and Alex discuss what B2B influencer marketing looks like in practice, common misconceptions and how to get started with an B2B influencer strategy.

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    The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

    ---

    To apply to join the FINITE community, head to finite.community. 

    Support the show
    FINITE: B2B Marketing Podcast for Tech, Software & SaaS
    en-gbJune 14, 2021
    influencers
    demand generation
    b2b marketing
    brand marketing
    saas marketing

    Erin Jordan Spanski: Three Keys When Selecting a B2B Marketing Agency

    Erin Jordan Spanski: Three Keys When Selecting a B2B Marketing Agency
    In this Martech Zone Interview, we speak to Vice President and Partner at Walker Sands. Erin is an accomplished public relations and marketing professional with a passion for helping B2B tech companies grow. We discuss the three keys to success when selecting and working with a B2B Marketing Agency. From strategy to execution, Walker Sands provides transformative B2B marketing solutions to drive the awareness, credibility and conversions needed to surpass them. They're unique in the industry since they work across the spectrum of branding, creative, demand generation, public relations, web services, and marketing strategy for their clients. Over the years and working with hundreds of B2B technology companies, they've identified three keys to success: 1. How to identify and align goals between the partner and ocmpany. 2. How to develop both short-term and long-term growth strategies. 3. How to ensure the company and associated technology can accomodate and sustain that growth. As companies look to become more efficient and effective - especially during difficult economic times - finding and working with a partner can accelerate the growth of your marketing efforts. In this episode, we discuss that and more! Special Guest: Erin Jordan Spanski.
    Martech Zone Interviews
    en-usOctober 09, 2020
    b2b
    b2b marketing
    b2b technology
    erin spanski
    erin jordan
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