b2b growth

On this episode of Industrial Strength Marketing, James Soto welcomes Jennifer Stanley. Stanley, partner at McKinsey & Company, shares her insights on how to create positive and enduring change in the world, and how to grow your business through sales and marketing. They also examine how the  rule of thirds will guide industrial companies to execute their marketing and sales strategies. The conversation focuses on the need for businesses to adapt to this trend to stay competitive and includes insights on how to create a successful e-commerce strategy

Articles and resources referenced in this episode:

• Connect with Jennifer Stanley on LinkedIn
• Download The New B2B Growth Equation
• Get to know McKinsey & Company Marketing and Sales
• Register to meet James in the IMTS+ Creators Lounge at IMTS #WeAreAllCreators

If you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show.

As a top manufacturing podcast, we’re focused on what matters most to industrial marketers, sellers, and growth-focused manufacturing executives. Featuring inspiring conversations with manufacturing and B2B marketing leaders on winning moves and lessons learned, this show exists to deliver insights that help you grow your business.

Are you looking to share your expertise with industrial marketers, influencers, and leaders? Apply to be a guest on the show.

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Thanks for listening & keep making marketing the strength of your business!

In this episode of The B2B POD, we will discuss strategies for optimizing the performance of your marketing department and driving a culture of growth within your organization. 

Learn how to set clear goals and objectives, align your team's efforts with the overall goals of the company, and implement effective metrics for measuring success. 

Our guest Ali Raza will delve into the importance of fostering a culture of innovation and experimentation, as well as the role of effective communication and collaboration in driving growth. Listen in to gain valuable insights and actionable steps for anyone looking to boost the performance of their marketing department and drive growth within their organization.

In this Episode: 

• We introduce you to our gracious host Radwa Hassan and our guest Ali Raza
• Ali Raza talks about the key ingredients to fostering a growth culture 
• Our guest talks about the different generations and their behavior in the workplace.
• Radwa and Ali delve into the conversation of establishing a common dialogue between various functions. 
• How a growth culture impacts and benefits marketing 
• Steps to bring your team on board towards fostering growth in a company
• Why organisations need to adopt a growth culture and infinite mindset and how it will benefit them  

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Radwa LinkedIn - 
https://www.linkedin.com/in/radwa-hassan/

Ali Raza LinkedIn -
https://www.linkedin.com/in/ali-raza-380412104/