Modern Prospecting with LinkedIn Social Selling
In this episode, Collin Cadmus (Revenue Growth Coach, Collin Cadmus, LLC) and Aditya Kothadiya (Co-founder & CEO, Avoma) discuss modern prospecting -- i.e., how to prospect in the modern SaaS era.
➡️ Key Points covered
00:00 - Intro
01:31 - What Collin Cadmus is upto, these days
04:05 - Make human sales more valuable than AI
07:52 - Recent bad experience when prospecting wasn't done well
15:58 - Why you don't recall great outreach experiences
18:56 - The mindset due to which prospecting fails
24:13 - How to get started with social selling on LinkedIn
27:07 - Start doing before selling it
32:00 - How building authority with authenticity works
39:33 - Converting the thought leadership into booking meetings
43:00 - Why it takes long for best practices to change
46:05 - Transition from dollars to value
54:02 - What does a forward looking SDR compensation model look like?
1:01:02 - Key highlights & takeaways