b2b software

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

Kitchen Side: "Do Nothing," Cope Creep, and Life Lessons from Es Devlin

The conversation covers various topics related to decision-making, motivation, and experimentation in business and marketing. It begins with a conversation about cope creep and the fear of failure. The hosts explore the challenges of overcoming the status quo and making strategic decisions. They also discuss the paradox of choice and the impact of too many options. The conversation concludes with a reflection on the influence of influencers and the tendency to chase after new trends. The conversation explores the challenges of constantly pursuing something new, the pressure for short-term wins, and the difficulty of long-term thinking. It also delves into the concept of cope creep and the importance of maintaining authenticity while collaborating. The conversation concludes with lessons from artist Es Devlin on starting projects and incorporating influences into one's own style.

Key Takeaways

Fear of failure and analysis paralysis can prevent people from taking action and making decisions.
The abundance of options can make it difficult to choose and commit to a particular path.
Experimentation and testing are essential for making informed decisions and finding the most effective strategies.
The influence of influencers and the constant pursuit of new trends can lead to a lack of focus and consistent strategy.

Show Links

Connect with David Khim on LinkedIn and Twitter
Connect with Alex Birkett on LinkedIn and Twitter
Connect with Allie Decker on LinkedIn and Twitter
Connect with Omniscient Digital on LinkedIn or Twitter

What is Kitchen Side?

One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.

You understand how things look from the inside and how that differs from the outside.

You understand how the sausage is made.

As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.

We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

Some interviews you might enjoy and learn from:

Building Competitive Marketing Content with Sam Chapman (Aprimo)

How to Build the Right Data Workflow with Blake Burch (Shipyard)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

enMarch 06, 2024

The Content Ops Challenge, Scaling Great Work, Saving the Internet, and the Risks of SEO-Only Content with David Baum (Relato)

In this conversation, Alex and David Baum discuss the problems and challenges in content operations (Content Ops) and the need for a new generation of software and tools to support the way people work today. They explore the disarray in content strategy, the gulf between content managers and writers, and the risks of an SEO-first approach. They also emphasize the importance of preserving the human internet and the value of human-generated content in an era of generative AI. Overall, the conversation highlights the need for a more holistic and human-centric approach to content operations. In this conversation, David Baum and Alex discuss the future of the human internet and the challenges of algorithmic delivery. They explore the cynicism and lack of serendipity in content today, as well as the limitations of algorithms in discovering new content. They also delve into the incentives for choosing the human route in content creation and the scarcity of organic hits on search engine result pages. The conversation concludes with a call to action to check out relato.com and connect with David Baum on LinkedIn.

Key Takeaways

Content Ops is a problem worth solving as there has been significant change in the way teams work and organize content, but there is a lack of proper software and tools to support this new way of working.
The current approach to content ops is often fragmented, with homegrown solutions and a lack of robust platforms, leading to inefficiencies and wasted time.
There is a gulf between content managers and writers, with different perspectives and problems. Content managers focus on strategic goals and outcomes, while writers face challenges in managing multiple clients and tools.
An SEO-first approach to content marketing is risky due to increased competition, volatile search engine results pages (SERPs), and the need for high investment and velocity to compete.
Preserving the human internet is crucial as AI-generated content threatens the unique voices and creativity of human content creators. Human-generated content is essential for training new models and maintaining the value and authenticity of the internet. The future of the human internet relies on finding a way to classify content as human or not.
There is a need for more serendipity and less algorithmic delivery in content.
Discovering new content is a challenging problem that current algorithms have not solved.
The scarcity of organic hits on search engine result pages incentivizes content creators to choose the human route.

Show Links

Visit Relato
Connect with David Baum on LinkedIn
Connect with Alex Birkett on LinkedIn and Twitter
Connect with Omniscient Digital on LinkedIn or Twitter

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.
Some interviews you might enjoy and learn from:
Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
Building Competitive Marketing Content with Sam Chapman (Aprimo)
How to Build the Right Data Workflow with Blake Burch (Shipyard)
Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)
Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)
Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
Blue Ocean vs Red Ocean SEO
Should You Hire Writers or Subject Matter Experts?
How Do Growth and Content Overlap?
Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Be Omniscient
Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

enFebruary 28, 2024

Tactical Lessons in Change Management, the Preeminence of Messaging, and Risk Weighted Growth Portfolios with Alefiya Dhilla

In this conversation, Alefiya Dhilla discusses her experience with the challenges of technology and productivity, the impact of AI and change management, the role of a measured marketer, the importance of generalists and specialists, navigating politics and emotional intelligence, building portfolios of growth bets, and the journey of her consulting firm, Full Turn. In this conversation, Alefiya Dhilla discusses the synergy of three lines of business and the value they bring to clients. She emphasizes the importance of focusing on early to mid-stage growth companies that prioritize profitable growth. Alefiya also expresses her passion for supporting small businesses and highlights how tech greed has underserved them. She believes that applying existing technologies to smaller businesses can help them thrive. The conversation delves into the power of messaging and the need for marketers to stay sharp by keeping up with the latest tools and practices. The discussion concludes with a reflection on the evolution of growth and brand marketing and the importance of fluid productivity and finding balance.
Key Takeaways
The challenges of technology and productivity, such as managing multiple tools and accounts, can hinder efficiency and require change management.
AI has the potential to transform businesses, but change management is crucial for successful integration and adoption.
Being a measured marketer involves thinking holistically about marketing, understanding risk and reward, and considering the business goals and customer needs.
Both generalists and specialists are valuable in marketing, and a combination of both skill sets can lead to success.
Navigating politics and emotional intelligence is essential for building relationships, gaining buy-in, and influencing decision-making.
Building portfolios of growth bets, including safe bets, optimizations, and moonshots, can help mitigate risk and drive innovation.
Full Turn Consulting offers growth advisory, marketing services, and analytics services to help businesses achieve their goals. The three lines of business—consulting, marketing services, and technology—work synergistically to provide the best value for clients.
Small businesses, particularly those focused on profitable growth, are underserved by tech companies that prioritize larger clients with higher margins.
Applying existing technologies and best practices to smaller businesses can help them thrive and compete in the market.
Messaging is the foundation of effective marketing, and understanding the target audience and their problems is crucial for successful communication.
Show Links
Visit Fullturn
Connect with Alefiya Dhilla on LinkedIn
Connect with Alex Birkett on LinkedIn and Twitter
Connect with Omniscient Digital on LinkedIn or Twitter
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.
Some interviews you might enjoy and learn from:
Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
Building Competitive Marketing Content with Sam Chapman (Aprimo)
How to Build the Right Data Workflow with Blake Burch (Shipyard)
Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)
Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)
Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
Blue Ocean vs Red Ocean SEO
Should You Hire Writers or Subject Matter Experts?
How Do Growth and Content Overlap?
Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Be Omniscient
Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

enFebruary 21, 2024

Kitchen Side: The Great Brand Marketing Debate, Snoop Dogg, and B2B Marketers Creating Confusion

In this conversation, the hosts discuss various topics related to marketing and branding. They explore the meaning of demand generation, the role of advertising, the history of content marketing, and the importance of simplifying marketing strategies. They also touch on the idea of making marketing more personal and tearing down overcomplication in the industry.

Key Takeaways

Demand generation refers to the process of creating and nurturing customer interest in a product or service.
Advertising plays a crucial role in staying top of mind and influencing customer purchasing decisions.
Content marketing has a long history and has evolved over time to include various strategies and tactics.
Simplifying marketing strategies can often lead to better results, focusing on the core elements that drive success.
Personalization is key in marketing, connecting with customers on a deeper level and understanding their needs.
Overcomplication in marketing can be detrimental, and it's important to challenge complex ideas and simplify approaches.
Show Links
Connect with David Khim on LinkedIn and Twitter
Connect with Alex Birkett on LinkedIn and Twitter
Connect with Allie Decker on LinkedIn and Twitter
Connect with Omniscient Digital on LinkedIn or Twitter

What is Kitchen Side?
One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.
You understand how things look from the inside and how that differs from the outside.
You understand how the sausage is made.
As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.
We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.
Some interviews you might enjoy and learn from:
Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
Building Competitive Marketing Content with Sam Chapman (Aprimo)
How to Build the Right Data Workflow with Blake Burch (Shipyard)
Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)
Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)
Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
Blue Ocean vs Red Ocean SEO
Should You Hire Writers or Subject Matter Experts?
How Do Growth and Content Overlap?
Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Be Omniscient
Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

enFebruary 14, 2024

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

Cracking the Code of Intent-Based Marketing: Lessons from Koala's CEO (Tido Carriero)

Tido Carriero, co-founder and CEO of Koala, shares his journey with David, from engineering to product to founder and CEO. He discusses the importance of marketing and solving customer problems, as well as the challenges of transitioning to a CEO role. Tido explains the concept of intent-based marketing and the shift in the market towards personalized and helpful outreach. He also shares insights on the go-to-market strategy for Koala and the advantages of a product-led growth approach. Tido emphasizes the importance of combining identity and product usage data to identify potential sales opportunities. Lastly, he discusses managing work-life balance as a CEO with young children. In this conversation, Tido Carriero shares his journey of finding energy and starting a company. He emphasizes the importance of surrounding oneself with a kick-ass team and working with world-class people and customers. Tido also discusses building a remote hybrid culture and the benefits of reevaluating strategies as a company scales. He challenges the notion that it's a challenging time to start a startup and highlights the importance of focusing on revenue that is truly mission-critical. Tido shares the concept of stealing superpowers and the value of learning from talented individuals. Lastly, he recommends the book 'Why We Sleep' and emphasizes the importance of sleep for success.

Takeaways

Transitioning from engineering to product to CEO requires adapting to new responsibilities and challenges.

Intent-based marketing focuses on personalized and helpful outreach to potential customers.

Combining identity and product usage data can help identify potential sales opportunities.

Managing work-life balance as a CEO requires energy audits and prioritizing tasks. Surround yourself with a kick-ass team and work with world-class people and customers.

Build a remote hybrid culture that aligns with personal needs and company goals.

Focus on revenue that is truly mission-critical and avoid false confidence.

Learn from talented individuals by identifying their superpowers and finding ways to incorporate them into your own skillset.

Prioritize sleep as a foundation for success and overall well-being.

Show Links

Visit Koala
Connect with Tido Carriero on LinkedIn
Connect with David Khim on LinkedIn and Twitter
Connect with Omniscient Digital on LinkedIn or Twitter

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

Some interviews you might enjoy and learn from:

Building Competitive Marketing Content with Sam Chapman (Aprimo)

How to Build the Right Data Workflow with Blake Burch (Shipyard)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here:

enFebruary 07, 2024

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

How Will AI Impact the SEO Profession, User Search Behavior, Businesses, and the Internet? with Mordy Oberstein

In this conversation, Mordy Oberstein discusses the impact of AI on SEO and the challenges it presents. He emphasizes the need for SEOs to adapt their strategies and understand the changing landscape of content creation. Mordy also highlights the importance of user intent and the role of AI in Google's algorithm. He suggests that brands should take risks and differentiate themselves by creating content that reflects their thought leadership and expertise. Additionally, he discusses Google's algorithm updates and the need for Google to improve its understanding of user behavior. Overall, Mordy provides valuable insights into the evolving relationship between AI and SEO. In this conversation, Mordy Oberstein discusses the impact of Google's changes on SEOs, the opportunities for SEO agencies and professionals in an AI world, time and energy management with a busy schedule, the controversial opinion that brand is more important than acquisition, impactful advice to not be a schmuck, a book recommendation, and where to find Mordy Oberstein on the internet.

Key Takeaways:

SEOs need to adapt their strategies to the impact of AI on SEO.

Content creation should focus on user intent and reflect thought leadership.

Google's algorithm updates indicate its efforts to understand user behavior.

Brands should take risks and differentiate themselves in the changing landscape of content creation. SEOs need to understand the changes happening in the ecosystem and adapt accordingly.

In an AI world, SEO agencies and professionals who can use their brains to navigate the changing landscape will have more opportunities.

Time and energy management is crucial for balancing work and personal life.

Building a strong brand can lead to long-term success and acquisition.

Don't be afraid to say no and focus on quality over quantity.

The book 'An Ethic of Excellence' by Ron Berger teaches the importance of iterative improvement.

Show Links

Visit Wix
Connect with Mordy Oberstein on LinkedIn and Twitter
Connect with David Khim on LinkedIn and Twitter
Connect with Omniscient Digital on LinkedIn or Twitter

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

Some interviews you might enjoy and learn from:

Building Competitive Marketing Content with Sam Chapman (Aprimo)

How to Build the Right Data Workflow with Blake Burch (Shipyard)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here:

enJanuary 31, 2024

Jenn Long on Complex Content Migrations, Keywords as Customer Research, and Content Portfolio Allocation

In this episode of the Long Game podcast, host Alex Birkett interviews Jenn Long, who shares her expertise in SEO and content strategy. They discuss the challenges of content writing, the synergy between SEO and content quality, and the significance of keyword research for customer insights. Jenn also talks about a blog migration project, the role of AI in content creation, and its limitations. The conversation also touches on Jenn's professional role models, productivity tips, and her marketing approach, concluding with her personal interests and perspectives on loyalty.
Topics

The value of content writing
Content format and quality
SEO and content quality
Understanding user needs
Creating unique content
Identifying great content writers
Content strategy and SEO
SEO and brand strategy
Keyword research and customer research
Balancing innovation and industry terms
Review Sites and Industry Standards
Blog Content Migration - Case
Project Planning and Execution
Pros and Justifications
Potential Risks and Challenges
Post-Migration Tracking and Analytics
Governance and Content Inventory
Content Portfolio Planning
Industry Trends and AI in Content
Using AI to Write Content
Understanding AI's Limitations
Complexity of Content Creation
AI's Struggle with Subjectivity
Challenges with AI-Generated Content
Rapid Fire Non-Work Related Questions
Consumer Preferences and Learning
Conclusion and Online Presence

Show Links
Connect with Jenn Long on LinkedIn
Connect with Alex Birkett on LinkedIn and Twitter
Connect with Omniscient Digital on LinkedIn or Twitter

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.
Some interviews you might enjoy and learn from:
Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
Building Competitive Marketing Content with Sam Chapman (Aprimo)
How to Build the Right Data Workflow with Blake Burch (Shipyard)
Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)
Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)
Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
Blue Ocean vs Red Ocean SEO
Should You Hire Writers or Subject Matter Experts?
How Do Growth and Content Overlap?
Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Be Omniscient
Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

enJanuary 24, 2024

Blogging is Underrated, Operationalizing Subject Matter Expertise into Content, and Scaling in Competitive Spaces w/ Nate Matherson (Positional)

In this episode of the Long Game podcast, host Alex Birkett talks with Nate Matherson, CEO of Positional, about the intricacies of SEO and content marketing. Nate shares his reflects on lessons learned from past startup experiences. They discuss the shift from his previous company to Positional, the challenges of the SEO landscape, and the integration of CRO into Positional's offerings. The conversation also covers the importance of data-driven decision making, the value of high-quality content, and Nate's strategy for creating a vast blog on blogging, emphasizing the need for expert insights and multimedia elements to enhance content.
Topics

Guest introduction and background
Lessons learned as a founder of multiple startups
Advantages of naivete and experimentation
Nate Matherson's pivot from his previous startup
Challenges and unpredictability of the SEO and content space
The future of organic search
Content analytics functionality in Positional
Data-Driven Decision Making
Challenges with Google Analytics
Changes in SEO and Content Quality
Creating Unique and Helpful Content
Content Quality and SEO Expectations
Competitiveness of Content Spaces
Content Creation Strategy
Operationalizing Subject Matter Expert Quotes
Backlinks
Internal Links
Technical SEO
B2B Podcasting
Blogging
Show Links
Visit Positional
Connect with Nate Matherson on LinkedIn and Twitter
Connect with Alex Birkett on LinkedIn and Twitter
Connect with Omniscient Digital on LinkedIn or Twitter

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.
Some interviews you might enjoy and learn from:
Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
Building Competitive Marketing Content with Sam Chapman (Aprimo)
How to Build the Right Data Workflow with Blake Burch (Shipyard)
Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)
Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)
Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
Blue Ocean vs Red Ocean SEO
Should You Hire Writers or Subject Matter Experts?
How Do Growth and Content Overlap?
Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Be Omniscient
Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

enJanuary 17, 2024

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

All About Outbound Sales and Marketing with Ritvij Gautam (Glencoco)

In this podcast episode, Alex Birkett and Ritvij Gautam discuss the intricacies of outbound sales in B2B companies. They explore the role of outbound sales in generating revenue, the challenges of high turnover in sales teams, and the importance of understanding the ideal customer profile and total addressable market. They also consider the impact of AI on sales processes and the balance between automation and the human touch. Ritvij shares insights from his experience at Glencoco, emphasizing the need for a strategic approach to outbound sales and the potential of a B2B sales marketplace to streamline the process.

Topics

Challenges of Outbound Sales
Efficacy and Skepticism of Outbound Sales
Improving Outbound Sales
Outbound Sales Challenges
Complementary Marketing Channels
Amplifying Message through Outbound
Parameters for Outbound Consideration
Calculating ROI for Outbound
Outbound Sales as a Numbers Game
Data Enrichment and Lead Qualification
Role of AI in Sales
Human Touch in Sales
Glencoco's Solution
The Glencoco model
Paying for qualified meetings
Benefits for SDRs
Revitalizing accrued inbound
Promotion and contact information

Show Links

Visit Glencoco
Connect with Ritvij Gautam on LinkedIn
Connect with Alex Birkett on LinkedIn and Twitter
Connect with Omniscient Digital on LinkedIn or Twitter

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

Some interviews you might enjoy and learn from:

Building Competitive Marketing Content with Sam Chapman (Aprimo)

How to Build the Right Data Workflow with Blake Burch (Shipyard)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here:

enJanuary 10, 2024

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

Kitchen Side: Signaling Humanity in a Sea of AI, Revival of Long-Form, and Fake Experts on LinkedIn

In this podcast episode, the speakers delve into the evolving landscape of content creation and marketing in the age of AI. They discuss the future of their podcast, the rise of LinkedIn experts, and the controversy of AI-generated content, including a fake writer scandal at Sports Illustrated. The conversation covers the viral SEO heist AI strategy, the divide among marketers, and the potential impact on SEO. They also explore tactic fatigue, penalties from platforms like Google, and the importance of originality and human connection in content. The concept of a "deep life" and the drawbacks of short-form content are examined, with a preference for in-depth, thoughtful content creation. Concerns about AI's impact on society, job security, and the authenticity of influencer marketing are raised. Tools like SEMrush, Surfer, ChatGPT, and Google Sheets are mentioned, but the emphasis is on the value of ideas over tools.

Topics

The rise of LinkedIn experts and skepticism surrounding AI-generated content
Controversy surrounding Sports Illustrated's use of AI and fake writer profiles
The viral SEO heist AI strategy and its impact on traditional SEO strategies
The rise of long-form content
The dark forest theory of the internet
Questioning the authenticity of online interactions
The rise of AI in content creation
Skepticism towards AI-generated content
Controversy surrounding AI-generated content
The skepticism surrounding AI-generated content
The controversy surrounding Sports Illustrated's use of AI and fake writer profiles
The potential impact on traditional SEO strategies
The rise of LinkedIn experts
Exploring AI as a waste of time
Problematic brand deals with B2B influencers
The rise of AI tools in content production
The need for differentiation in content creation
The DIY approach to tooling and investing in the right tools

Show Links

Connect with David Khim on LinkedIn and Twitter
Connect with Alex Birkett on LinkedIn and Twitter
Connect with Allie Decker on LinkedIn and Twitter
Connect with Omniscient Digital on LinkedIn or Twitter

What is Kitchen Side?

One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.

You understand how things look from the inside and how that differs from the outside.

You understand how the sausage is made.

As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.

We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

Some interviews you might enjoy and learn from:

Building Competitive Marketing Content with Sam Chapman (Aprimo)

How to Build the Right Data Workflow with Blake Burch (Shipyard)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here:

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

enJanuary 03, 2024

Kitchen Side: How Do You Develop Taste?

In this episode of the Long Game podcast, hosts Alex Birkett, Allie Decker, and David Khim, members of the Omniscient Agency team discuss the concept of taste, its development, and its significance in various domains like movies, content, and SEO. They explore whether taste is innate or can be developed, and the difference between genuine taste and posturing. Personal experiences and the influence of mentors in shaping their taste are shared. They also express concerns about the outsourcing of content creation and its impact on society's taste. The episode concludes with a discussion on the importance of being intentional and thoughtful about the things one cares about.

Topics

The concept of taste
The role of taste in design
Differentiating taste in movies
Taste and Parroting Tropes
Appreciation vs Creation
Expertise and Content Creation
The importance of taste and its development
Taste and experience in content creation
How taste is cultivated through reflection
Taste Development and Excellence
Developing Taste through Guidance
Experience and Observing
The importance of taste
The development of taste
Editing process and taste

Show Links

Connect with David Khim on LinkedIn and Twitter
Connect with Alex Birkett on LinkedIn and Twitter
Connect with Allie Decker on LinkedIn and Twitter
Connect with Omniscient Digital on LinkedIn or Twitter

What is Kitchen Side?

One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.

You understand how things look from the inside and how that differs from the outside.

You understand how the sausage is made.

As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.

We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

Some interviews you might enjoy and learn from:

Building Competitive Marketing Content with Sam Chapman (Aprimo)

How to Build the Right Data Workflow with Blake Burch (Shipyard)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here:

enDecember 20, 2023

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

The Impact of AI on Content, Search, Learning, and More (Learning to Change)

In this episode of the Learning to Change podcast, host Melissa Emler talks with Alex Burkett, co-founder of Omniscient Digital. They discuss Alex's career trajectory from a music major to a content marketing expert, highlighting his love for literature and reading as the foundation for his career. Alex shares insights on the impact of AI on search and consumer behavior, the future of SEO, and the potential use cases of AI in content marketing. They also discuss the importance of providing valuable insights and information, regardless of SEO trends. The episode concludes with Melissa encouraging listeners to embrace the process of learning and change.

Topics

The emergence of AI and its impact on content
Advancements in technology and changing interactions with content
Alex Burkett's journey from student to content agency co-founder
The Expert in SEO and Content Optimization
The Impact of AI on SEO
The Emerging Value of Content in the Age of AI
The insights that made us a valuable website
The relevance of traffic and the future of websites
The potential impact of AI on search results and citations
The internal use case for content management
Training AI on brand voice and content
Competing commitments in adopting new perspectives
The Power of Learning and Its Impact on Change
Joining the Modern Learners Community
Acknowledging the Indigenous Peoples

Show Links

Listen to the Learning to Change Podcast
Connect with Melissa Emler on LinkedIn
Connect with Alex Birkett on LinkedIn and Twitter
Connect with Omniscient Digital on LinkedIn or Twitter

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

Some interviews you might enjoy and learn from:

Building Competitive Marketing Content with Sam Chapman (Aprimo)

How to Build the Right Data Workflow with Blake Burch (Shipyard)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here:

enDecember 13, 2023

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
Building Competitive Marketing Content with Sam Chapman (Aprimo)

A Growth Executive Explains Brand Marketing, Paid Acquisition, and the Future of Growth with Patrick Moran (Robinhood)

In this podcast episode, Alex Burkett interviews growth marketer Patrick Moran about his experience in brand marketing.

They discuss the relationship between brand marketing and growth marketing, the components of brand strategy and positioning, and the challenges of measuring the impact of brand marketing.

Moran emphasizes the importance of understanding audience behaviors on different platforms and tailoring brand stories accordingly. He also predicts that AI and machine learning will play a significant role in all aspects of marketing, including creative development, measurement, and process optimization.

Topics

The growth marketer explains brand marketing
How a growth marketer leads a brand marketing course
Brand marketing vs. growth marketing in 2023
Positioning and Brand Strategy
Product Decisions and Audience Behavior
Measurement and Quantifying Brand Impact
The measurement components of ROI
Determining the impact of marketing efforts
Different methods of measuring paid media capabilities
The relationship between brand marketing and performance marketing
The impact of brand marketing on growth and performance
The importance of martech and data infrastructure in marketing
The first component of growth marketing
Using machine learning for personalized creatives
The evolution of growth marketing channels
Channels and their evolution
Measurement and its importance
Effective storytelling and audience behaviors

Show Links

Visit Finding Market Fit podcast
Connect with Patrick Moran on LinkedIn
Connect with Alex Birkett on LinkedIn and Twitter
Connect with Omniscient Digital on LinkedIn or Twitter

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

Some interviews you might enjoy and learn from:

How to Build the Right Data Workflow with Blake Burch (Shipyard)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

enDecember 06, 2023

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

Connecting Dots as a Generalist, Going from Product to CMO, and Lessons Growing in a Mature Category with Shay Howe (ActiveCampaign)

In this episode, Shay Howe, the Chief Marketing Officer at ActiveCampaign. They discuss Shay's background in product design and engineering and how it has influenced his approach to marketing.

Shay emphasizes the value of being a generalist and problem solver and shares insights on hiring and managing a marketing team. They also explore the importance of strategic decision-making, self-awareness, and customer focus in driving company success.

The conversation touches on topics such as automation, creativity in marketing, and the use of AI. The episode concludes with both hosts expressing their gratitude for the engaging conversation.

Topics

The importance of product-led growth
Transitioning from generalists to specialists
The importance of prioritization and trade-offs
Mitigating conflicts caused by different working styles
Growth in a mature market
Product innovation and word-of-mouth
The risk of inaction in marketing
Using AI for Data Analysis
AI in Marketing Automation
The importance of automation in business
Using behavioral and intent-based personalization

Show Links

Visit ActiveCampaign
Connect with Shay Howe on LinkedIn
Connect with Alex Birkett on LinkedIn and Twitter
Connect with Omniscient Digital on LinkedIn or Twitter

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

Some interviews you might enjoy and learn from:

Building Competitive Marketing Content with Sam Chapman (Aprimo)

How to Build the Right Data Workflow with Blake Burch (Shipyard)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

enOctober 11, 2023

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

Kitchen Side: Nihilistic Funks, Losing Inspiration, and Google's Helpful Content Update

In this episode of Kitchen Side, we discuss various topics including the recent Google update, the importance of creating helpful content, the impact of SEO on traffic and leads, changes in work culture, experiences with LinkedIn, efficiency versus effectiveness, the shift in work culture and its impact on hiring and talent acquisition, and experiences with learning new skills and setting goals.

We emphasize the importance of creating valuable content, having expertise and authority, and prioritizing genuine interests and passions. and also discuss the need for open communication, self-improvement, and nurturing work ethic and passion in individuals.

Topics

The impact of SEO on traffic and leads
Changes in work culture
The importance of creating helpful content
Changes in work culture and the efficiency vs effectiveness debate
The shift in work culture and impact on talent market
The importance of communication and boundaries in work
The importance of finding strengths and interests
Finding the perfect mix of strengths and interests

Show Links

Connect with David Khim on LinkedIn and Twitter
Connect with Alex Birkett on LinkedIn and Twitter
Connect with Allie Decker on LinkedIn and Twitter
Connect with Omniscient Digital on LinkedIn or Twitter

What is Kitchen Side?

One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.

You understand how things look from the inside and how that differs from the outside.

You understand how the sausage is made.

As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.

We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

Some interviews you might enjoy and learn from:

Building Competitive Marketing Content with Sam Chapman (Aprimo)

How to Build the Right Data Workflow with Blake Burch (Shipyard)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

enOctober 06, 2023

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

Back-to-Back Hypergrowth Companies, Growth Lessons from Piano and Classical Music, and Mass Scale Personalization with Olga Denisova

In this episode, Olga Denisova, an experienced marketer in hypergrowth companies discussed topics such as B2B marketing, foundational marketing activities, and the impact of personalization efforts on revenue.

Olga also delved into their shared interests in medicine and classical music, discussing misconceptions about classical music and the challenges of playing the piano. She shared her experiences at Veeam and SEMrush, emphasizing the importance of clear responsibilities and onboarding processes in rapidly growing organizations.

She also discussed the future of SEO, the importance of attribution models in marketing, and the effectiveness of personalization strategies. The conversation ended about imposter syndrome and the importance of self-awareness and continuous personal development.

Topics

The importance of focus and polishing
Similarities in growth challenges
Setting clear objectives and KPIs
Matching personalities to different stages of companies
The learning rate in fast-growing companies
The future of SEO and its challenges
The importance of multi-touch attribution
Personalization as a key marketing strategy
Dynamic Content and Personalization
The tendency to doubt and criticize oneself
Market validation and feeling like an expert

Show Links

Connect with Olga Denisova on LinkedIn
Connect with Alex Birkett on LinkedIn and Twitter
Connect with Omniscient Digital on LinkedIn or Twitter

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

Some interviews you might enjoy and learn from:

Building Competitive Marketing Content with Sam Chapman (Aprimo)

How to Build the Right Data Workflow with Blake Burch (Shipyard)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

enOctober 04, 2023

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

Kitchen Side: Team Offsites, SWOT Analyses, and Selfishness

In this episode of The Kitchen Side, the team reflects on their recent team offsite in Phoenix discusses various topics related to team retreats, preparation, and activities, and emphasizes the impact of meeting in person and the energy levels after the offsite.

They discuss the importance of in-person interactions and the difference between offsite work and day-to-day work. They also talk about the balance between personal and professional content on social media. Additionally, they discuss the benefits of making decisions before the offsite, setting ambitious goals, embodying discipline over motivation, being honest and selfish in their work, and the importance of operating with integrity and self-awareness.

They also touch on conducting a SWOT analysis and prioritizing strengths. The episode concludes with a discussion on checking the business model and ending the episode.

Topics

The balance between personal and professional content on social media
Making decisions and concrete steps before the offsite
Setting ambitious goals and learning from them
The importance of discipline over motivation
Balancing personal and professional content on social media
The importance of honest advice
SWOT analysis and its role in business planning
The importance of agreements and addressing business threats
Adapting business strategy and revisiting strengths and weaknesses
The importance of diagnosing business models

Show Links

Connect with David Khim on LinkedIn and Twitter
Connect with Alex Birkett on LinkedIn and Twitter
Connect with Allie Decker on LinkedIn and Twitter
Connect with Omniscient Digital on LinkedIn or Twitter

What is Kitchen Side?

One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.

You understand how things look from the inside and how that differs from the outside.

You understand how the sausage is made.

As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.

We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

Some interviews you might enjoy and learn from:

Building Competitive Marketing Content with Sam Chapman (Aprimo)

How to Build the Right Data Workflow with Blake Burch (Shipyard)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

enSeptember 29, 2023

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

From Wall Street to Creator, a $645,099 Business Pivot, Principled Marketing, and Combatting Inner Narratives with Khe Hy

In this episode with Khe Hy, founder of RadReads, is a conversation that goes beyond the usual topics of content, SEO, marketing, and tech. He discussed his journey of founding RadReads, his transition from Wall Street to being a full-time creator, and his tips on productivity.

Khe spent 15 years working on Wall Street and was one of the youngest Managing Directors at BlackRock. He's been called Oprah for Millennials by CNN and the Wall Street Guru by Bloomberg and his work has been featured in the Wall Street Journal, TedX, Barrons, Time Magazine, and Quartz.

Khe also delved into introspection, questioning narratives, and the impact of coaching and emphasized the importance of self-reflection, personal freedom, and exploring deeper emotions.

Topics

Rad Reads and Living an Examined Life
Understanding business games
The tension of breaking societal narratives
The discomfort of pain-based marketing in self-improvement content
Authenticity and the "Oprah for Millennials" Label
The power of luck and good timing
The four quadrants of work
Reframing tasks as dollar values
The game of real human connection
Questioning societal narratives
The Pivotal Moment and Trade-Off
The psychology of freedom
Uncovering inner thoughts and feelings
Carrying grief and its impact on actions
The fallacy of the grass always being greener

Show Links

Visit RadReads and listen to their podcast
Connect with Khe Hy on LinkedIn and Twitter
Connect with David Khim on LinkedIn and Twitter
Connect with Omniscient Digital on LinkedIn or Twitter
Supercharge Your Productivity Course
The magic of doing $10,000 per hour work
The $645,099 business pivot
Book: When Things Fall Apart
The Work of Your Life | Khe Hy | #88 Reboot Podcast

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

Some interviews you might enjoy and learn from:

Building Competitive Marketing Content with Sam Chapman (Aprimo)

How to Build the Right Data Workflow with Blake Burch (Shipyard)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

enSeptember 27, 2023

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

Lindsay Tjepkema (Casted) on Doing More with Less, B2B Podcasting, and Human-Centric Marketing

In this episode, Lindsay Tjepkema, CEO and co-founder of Casted, a podcasting and video platform for B2B marketers discussed the importance of relationships in business, the evolution of B2B marketing, and the value of podcasting as a content format.

Lindsay shared her experience running a services consultancy and how it taught her the importance of prioritizing relationships with customers. She also talked about the limitations of current podcast analytics and the need for more meaningful engagement metrics. She explained how Casted aims to provide B2B marketing teams with a platform to publish, syndicate, manage, and measure their audio and video content.

She also touched on the challenges of measuring the value of podcasting and the future adoption of podcasts by B2B brands. Lindsay emphasized the human need for connection and the importance of leveraging conversations to create a unique bond between the listener and the brand. Lindsay believed that brands that prioritize human connection and use technology to enhance it will ultimately succeed

Topics

The push and pull of satisfying market demand
The evolution of B2B content marketing
The value of conversation and human connection in podcasting
The importance of evergreen content
The need for long-term commitment to podcasting
The value of podcasting in B2B marketing
Changing the marketing playbook
The importance of human involvement in content creation
The shift from growth at all costs to pragmatic action
The importance of relationships and creativity
Staying sharp through conversations and self-care

Show Links

Visit Casted
Connect with Lindsay Tjepkema on LinkedIn
Connect with Alex Birkett on LinkedIn and Twitter
Connect with Omniscient Digital on LinkedIn or Twitter

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

Some interviews you might enjoy and learn from:

Building Competitive Marketing Content with Sam Chapman (Aprimo)

How to Build the Right Data Workflow with Blake Burch (Shipyard)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

enSeptember 22, 2023