b2b video ads

Guy Bauer unveils the unconventional approach that powers Umault's marketing success. It's a tale of bold trials, numerous failures, and unexpected triumphs. 

Discover why an 85% failure rate isn't just acceptable, it's the secret ingredient. Hear about their hit-and-miss adventures, from the unexpected viral success of a parody trailer to the deafening silence of well-crafted campaigns. 

Guy demystifies the art of marketing with real-world examples, proving that sometimes, the most profound insights come from what doesn't work. 

This episode isn't just about marketing strategies; it's a masterclass in resilience, analysis, and the art of learning from failure. 

Learn more about Guy and Umault at umault.com

Our plan for 2021 was to release a new video ad for Umault every month. We met the goal, but how did our campaign do?

In short, spectacularly.

In this episode of the podcast, Hope and Guy discuss our 5 key takeaways from a year of monthly video ads.

1. Don’t make ads focusing on your competitors. Focus on your client’s competitors.
2. Plan for the year of video ads upfront, but leave room to improvise.
3. We saw no correlation between production cost and effectiveness.
4. Distribution plans are everything.
5. You can make effective ads that don’t hit on your RTBs (reasons-to-believe).

Here are some of the video ads we released this year:

Disparate silos of cereal - Corporate jargon parody

We can't make your kids listen to you

The Stalking

Cookieless 

Learn more about Guy, Hope and Umault at umault.com