baiju

You may know a drink called Baijiu. It's the most consumed spirit in the world and accounts for about a third of global sales volume! But you're probably wondering what it tastes like because there is still some obscurity left to be found with this name.

Read the full article at https://advancedmixology.com/blogs/art-of-mixology/what-is-baijiu

Watch the video here https://youtu.be/8YSOY1DTfcc

China's national alcoholic drink, baijiu, encompasses all the nation's traditional grain spirits. The process for making this amber-colored firewater varies greatly from the region, too, so how you'll be able to enjoy your bottle will depend largely upon where exactly they were distilled!

Read more on the Advanced Mixology blog https://advancedmixology.com/blogs/art-of-mixology

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Some of the topics we cover in this wide-ranging conversation with spirits writer, educator, and judge Billy Abbott include:

• How Billy took the leap from a career in computing and database management to pursue his passion for whisky, and what the past decade has looked like for him following that drastic vocational shift.
• What it means to be a generalist in a world teeming with whisky specialists, and why it pays to take a curious, humble, and omnivorous approach to learning and teaching about spirits.
• Then we take a slight left turn and talk about Asian spirits, including how Billy became one of the first Awamori Jinbners, his thoughts on Shochu and Bajui, and the tricky business of introducing large markets to spirits they know nothing about.
• But that’s not all. We give you the inside scoop on BIlly’s new book, we cover some exciting new spirits producers and trends in Europe and the UK, and we even wax poetic on the importance of sandwich ergonomics in the age of COVID.

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There was a great Chicago Reader article in 2009 when China Place Liquor City opened in Chicago and it took us years to get down there and finally get some bottles and baijiu and then several more to film more Drunk Monkeys and finally try Red Star Erguotou Baijiu on-air for you.