balloonstylist

Buckle in, because this episode is going to blow you away! Brittany helps creative businesses get legally legit, and beyond her 1-on-1 services she also has downloadable agreement resources specifically designed for balloon businesses! I was so impressed by Brittany and I just know that you're going to get a ton of value from this episode and her templates.

We get to hear about her path to the creative and balloon industry and how she has filled a gap for us in terms of legal protection. She details for us what types of things should be covered in an agreement, like:

• who is involved
• what the deliverables are
• when installation and strike happen
• payment and cancellation terms
• and specific language about money collected up front

I also ask Brittany about legalities for online businesses, and protecting downloadable and digital resources. Again, she had tons of tips around copyright, trademarks and more.

It's evident that Brittany knows her stuff and I already can't wait to have her on the show again!

From the UGlu Hotline, we get a cool tip for anyone stuffing balloons!

RESOURCES MENTIONED:

17hats (get 50% off your 1st year) 

Balloon Suite 

Havin' A Party Wholesale (save 5% with code BRIGHT) 

UGlu by Pro Tapes (save 5% at Havin’ A Party with code BRIGHT) 

Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514

‬Balloon Boss Mastermind & Summit  

PremiumConwin 

2024 Bright Balloon Business Planner 

ALOFT (save $10 with code BRIGHT)

The Balloon Guild (save 20% with code WeLoveSara20) 

Balloon Artist Agreement 

Website Legal Bundle 

- - - -

Join the book club 

50 Ideas for Email Marketing | Join the Bright Balloon email list 

courses | templates | planner 

@thebrightballoon 

The Bright Balloon on YouTube 

It's hard to believe that it's been over two years since we last heard Tiffany on the podcast! So needless to say, she has a lot of updates about Confetti Castle's expansions to their staff and offerings. And it was so nice to hear how she's done it while outsourcing, meaning she's been able to grow the business without having to put more in her own workload.

Before we talk about the financial considerations around adding marquees into the business, we also talk about what kinds of sales can cover expenses, raising prices and renting vs. buying space.

Then Tiffany and I realized some of the same struggles that can happen when working at the mercy of other marquee providers and she shares with us some of the financial analysis she did to determine that marquees should become a part of her business, too. She also had a great idea about how to work marquees into donation requests!

Our conversation about staffing and outsourcing was really interesting, too. We talk about micromanaging vs. giving people autonomy, finding ways to save time and identifying which tasks will turn into the most profit - for both the business owners and employees.

Then we wrap up with some thoughts around exit plans, which I've recognized as something not talked about in our industry enough.

Thanks so much to Tiffany for coming back on to share more of her experience and wisdom!

And in the UGlu Hotline, I answer a question about working in environments with a lot of static.   

 

Thank you to PremiumConwin for sponsoring our monthly "throwback" episode!

 

RESOURCES MENTIONED:

17hats (get 50% off your 1st year) 

Balloon Suite 

Havin' A Party Wholesale (save 5% with code BRIGHT) 

UGlu by Pro Tapes (save 5% at Havin’ A Party with code BRIGHT) 

Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514

‬Balloon Boss Mastermind & Summit  

PremiumConwin 

2024 Bright Balloon Business Planner 

ALOFT (save $10 with code BRIGHT)

The Balloon Guild (save 20% with code WeLoveSara20) 

@confetticastle 

- - - -

Join the book club 

50 Ideas for Email Marketing | Join the Bright Balloon email list 

courses | templates | planner 

@thebrightballoon 

The Bright Balloon on YouTube 

This week's guest works with creative businesses to make sure their branding is consistent across all platforms. From logo, to website, to email and social media, Courtney helps you bring  your brand presence across all platforms in a cohesive way. And don't miss your chance to win a VIP day with her - further down the show notes!

In the episode we hear about her own background in the event industry and how your branding can affect the trust your customers have with you. She urges us to think not only about our ideal clients as we consider branding, but our own preferences at the same time.

She helps clients find their own personal branding style instead of trying to fit into the mold of the latest trend so that your branding always looks and feels authentic. She's also got a great tip for using Chat GPT to help polish your "About us" and other website language!

Courtney definitely knows her stuff when it comes to branding and has several ways to work with her so that you can nail down the visuals and voice you display to your customers.

In the UGlu Hotline this week, I share my own tip about planning meals at conventions!

RESOURCES MENTIONED:

17hats (get 50% off your 1st year) 

Balloon Suite 

Havin' A Party Wholesale (save 5% with code BRIGHT) 

UGlu by Pro Tapes (save 5% at Havin’ A Party with code BRIGHT) 

Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514

‬Balloon Boss Mastermind & Summit  

PremiumConwin 

2024 Bright Balloon Business Planner 

ALOFT (save $10 with code BRIGHT)

The Balloon Guild (save 20% with code WeLoveSara20)

Brand Consistency Checklist

Giveaway - VIP Branding Day ($1250 value) which includes:

• New Brand Board including: logo trio (main logo, secondary logo, submark, fresh font pairings, color palette & mood board)

• 4 Social Media Canva templates using new branding + Instagram Highlight covers

• Updating branding on social media where needed (Facebook, Pinterest, Instagram, etc)

• Email Signature with new branding

• One marketing material (thank you card, business card, one sheet, etc)

• Logo, color and font updates on current website

To enter the giveaway, following both @thebrightballoon and @courtneylynette on Instagram and enter here!

- - - -

Join the book club 

50 Ideas for Email Marketing | Join the Bright Balloon email list 

courses | templates | planner 

@thebrightballoon 

The Bright Balloon on YouTube