behavioral design

During their special bonding time, Nir Eyal asked his only daughter what superpower she wanted. But he didn’t hear her response because he was too distracted by his phone. By the time he looked up, she was gone. Disappointed in himself, Nir realized that if a behavioral design expert like him could struggle with distractions, there must be others struggling too. So, he set out to understand the psychology of distraction. In this episode, Hala and Nir discuss building habit-forming products that keep customers hooked, why habits are good for business, and how to cultivate the superpower of indistractability. Nir Eyal is an expert in behavioral engineering and the bestselling author of Indistractable and Hooked. He writes, consults, and teaches about the intersection of psychology, technology, and business. In this episode, Hala and Nir will discuss: - What is behavioral design? - The goal behind Nir’s book Hooked - Defining what a habit is - Why are habits good for business?  - Four-step hook model  - How is the hook model different from traditional feedback loops? - Defining paid and earned triggers  - Lewin’s Equation and why it’s important that a product is easy to use  - The three different types of rewards - The five fundamental questions to build habit-forming products - Why did Nir write Indistractable? - Nir on why indistractability is the ultimate secret weapon - Four parts of the indistractable model  - And other topics… Nir Eyal is an author, public speaker, consultant, and investor. Nir is the Wall Street Journal bestselling author of Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. Nir is an expert in behavioral engineering and has lectured at Stanford Graduate School of Business and Hasso Plattner Institute of Design. Nir also works as a consultant helping companies build engaging products and services. His writing appears in publications including The Atlantic, Harvard Business Review, TechCrunch, and Psychology Today. Nir received his BA from Emory University and his MBA from the Stanford Graduate School of Business. Resources Mentioned: Nir’s Website: https://www.nirandfar.com/    Nir’s LinkedIn: https://www.linkedin.com/in/nireyal/   Nir’s Twitter: https://twitter.com/nireyal   Nir’s Instagram: https://www.instagram.com/neyal99/  Nir’s Facebook: https://www.facebook.com/nirandfar/  Nir’s Books: Hooked: How to Build Habit-Forming Products: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp     Indistractable: How to Control Your Attention and Choose Your Life: https://www.amazon.com/Indistractable-Nir-Eyal/dp   LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course. Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify Indeed - Get a $75 job credit at indeed.com/profiting Yahoo Finance - For comprehensive financial news and analysis, visit YahooFinance.com   More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/

We live in a world of habit-forming technology and constant distraction, but how can we harness the power of habit and limit these disruptive interruptions? Expert in behavioral design and bestselling author, Nir Eyal, has the answers. Nir’s high-level understanding of how to motivate and manipulate human behavior is helpful for people looking to build habit-forming products, create habits that stick, and for those looking to become indistractable and lead more productive lives. In this episode, Hala and Nir chat about Nir’s 4-step hook model to build habit-forming products, why habits are good for businesses, Nir’s strategies to become indistractable, and why Nir considers indistractability the ultimate secret weapon.  Topics Include: - What is behavioral design? - The goal behind Nir’s book Hooked - Defining what a habit is - Why are habits good for business?  - Four-step hook model  - How is the hook model different from traditional feedback loops? - Defining paid and earned triggers  - Lewin’s Equation and why it’s important that a product is easy to use  - The three different types of rewards - The five fundamental questions to build habit-forming products - Why did Nir write Indistractible? - Nir on why indistractability is the ultimate secret weapon - Four parts of the indistractable model  - And other topics… Nir Eyal is an author, public speaker, consultant, and investor. Nir is the Wall Street Journal bestselling author of Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. Nir is an expert in behavioral engineering and has lectured at Stanford Graduate School of Business and Hasso Plattner Institute of Design. Nir also works as a consultant helping companies build engaging products and services. His writing appears in publications including the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. Nir received his BA from Emory University and his MBA from the Stanford Graduate School of Business. Sponsored By: Castbox - Listen and Subscribe to Young and Profiting on Castbox - https://youngandprofiting.co/castbox Credit Karma Personal Loans - Go to creditkarma.com/loanoffers to find the loan for you Shopify - Go to shopify.com/profiting, for a FREE fourteen-day trial and get full access to Shopify’s entire suite of features Jordan Harbinger - Check out jordanharbinger.com/start for some episode recommendations Wise - Join 13 million people and businesses who are already saving, and try Wise for free at Wise.com/yap Resources Mentioned: YAP Episode #34: How To Be Indistractable with Nir Eyal: https://www.youngandprofiting.com/34-how-to-be-indistractable-with-nir-eyal/  #YAPLive: Focus is the New Productivity with Nir Eyal and Ethan Kross on Clubhouse: https://www.youngandprofiting.com/yaplive-focus-is-the-new-productivity-with-nir-eyal-and-ethan-kross-on-clubhouse/  #YAPLive: Unlocking Peak Performance with Steven Kotler (Cut Version): https://www.youngandprofiting.com/yaplive-unlocking-peak-performance-with-steven-kotler/  Hooked by Nir Eyal: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788    Indistractable by Nir Eyal: https://www.amazon.com/Indistractable-Control-Your-Attention-Choose/dp/194883653X/ Nir’s Website: https://www.nirandfar.com/  Nir’s LinkedIn: https://www.linkedin.com/in/nireyal/  Nir’s Twitter: https://twitter.com/nireyal  Nir’s Instagram: https://www.instagram.com/neyal99/?hl=en  Nir’s Facebook: https://www.facebook.com/nirandfar/    Connect with Young and Profiting:  YAP’s Instagram: https://www.instagram.com/youngandprofiting/     Hala’s LinkedIn: https://www.linkedin.com/in/htaha/     Hala’s Instagram:https://www.instagram.com/yapwithhala/     Hala’s Twitter: https://twitter.com/yapwithhala  Clubhouse: https://www.clubhouse.com/@halataha   Website: https://www.youngandprofiting.com/  Text Hala: https://youngandprofiting.co/TextHala or text “YAP” to 28046

It’s not easy applying behavioral science. You can geek out on Thinking Fast and Slow and listen to Rory Sutherland rave about nudges, but that won’t mean you feel comfortable applying it in your job. To help, I spoke with Melina Palmer, host of the Brainy Business, and author of What Your Customer Wants And Can’t Tell You. Melina explains her approach for applying behavior science, how to build a team, the budget you’ll need, and my experience with doing just that in my day job. Melina’s book: https://amzn.to/3iP5ITE Get a free chapter: https://thebrainybusiness.com/nudge Melina’s podcast: https://thebrainybusiness.com/podcast/ The Science of Marketing Course: https://scienceofmarketing.teachable.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list