behind the podcast

The Long Game is a podcast which consists of our long-form interviews with experts and thought leaders on the topics of content marketing operations and strategy.

But this particular series of the podcast is so meta. We call it Kitchen Side. It's an inside look at how the sausage is made at our company, Omniscient Digital.

One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.

In this episode, we discuss how to build a content editorial calendar. We talk about how to plan out your content strategy onto a time series and roadmap that your team can collaborate on.

In full transparency, we wanted to write about this topic due to its search volume and its relevance towards our business. As the saying goes, "Those producing enough content to warrant a calendar may very well be a good fit for our business."

To produce a unique article, however, we decided to tap our agency co-founders to get insights and quotes for the article. This episode, in a way, is a glimpse at the research that our content and growth marketer Karissa has done to produce the article itself (with free template). 

The Long Game podcast is hosted by Alex Birkett and David Ly Khim who co-founded Omniscient Digital to help companies ranging from early-state to scale-ups with growth strategy, SEO, and content marketing. Allie Decker, Head of Content, joins the conversation as well. 

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

In this episode, I’m doing what most podcast experts tell us not to do and that is changing the format of the podcast. Experts say this because they know as an audience, you get used to hearing content in a certain way and deviation could mean you reject the content.

While I agree about the risk, I also think it’s important, as content creators and entrepreneurs to constantly experiment.

So, in this particular episode, I’m not interviewing anyone. Instead, I’m bringing on a co-host to discuss takeaways from the previous 13 Better With Paul episodes. Together, we’ll give our opinion on what we consider to be the episodes with the most hidden gems, the worst performing, the guests who were the most challenging and insightful, and I’ll even share the episode that stressed me out so much I had problems sleeping. 

Perhaps even more important than all those takeaways is WHO will be sharing the mic with me -– my long-time friend and producer of the Better With Paul podcast. That‘s right, surprise! There is a producer of this podcast. You’ll get an introduction to her and a full behind the podcast breakdown of how we put these episodes together. 

This is an episode full of insight, surprises, and a little bit of drama! 

Be sure to join the Better With Paul newsletter for my biggest takeaways from each episode and special announcements: https://www.paulcbrunson.com/better/

Thanks so much for listening! If you like this episode, please subscribe, rate, and review.