The Offer Is King | Ep 530
Your offer can either make or break you. Today, Alex (@AlexHormozi) talks about the importance of having an exceptional and irresistible offer to grow a business. He provides examples of successful offers, discusses the three components of a good offer, and seven ways to ethically use free offers to acquire more customers at a cheaper price.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:35) - The core offer should be exceptional and grow the business.
(2:22) - 3 Components of a good offer
(3:58) - 1st-3rd Free Offers: bribe, limited, and trial with penalty
(7:42) - 4th-7th Free Offers: with deposit, “forever”, giveaway, & with commitment
(11:55) - Continue to sell people even if not closing the deal.
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(This episode is a re-run. Original airdate was March 6, 2020)