Phil Graham and the Beneficiary Liquidity Plan
Marc Rogers of Producers Prospect continues his series with guests who can make a real difference for financial advisors. Today he is joined by Phil Graham, talking about the Beneficiary Liquidity Plan.
We see it all the time - advisors have a great relationship with a client. Then the client passes away. In the vast majority of cases (anywhere from 67%-95% depending which study you read), that next generation fires the advisor. Why? There's no relationship there, and upon the passing of a loved one, there's no way to quickly access capital for funeral expenses and more.
Enter Phil and the Beneficiary Liquidity Plan. It's a simple form you can have you clients fill out, and it requires no change to your RIA or any other affiliation. It's 3 pages, a 10 minute conversation. And it enables you to make money on an existing client, while also protecting them, and giving their heirs one less reason to walk away. When they need money upon death, they're able to access it. It's part of the Hero Bridge process that Phil uses to help you get introduced to those beneficiaries through your clients. He's got email templates, scripts, a pre-written survey, and more. This translates to you making $100 per minute on this process. He explains how this "Refrigerator Perry" type of process works.
This is a proven system that Marc and Phil can set you up with. To find out more, contact Marc at Producers Prospect:
800-829-5596 or ProducersProspect.Com or on social media.
Find Marc on LinkedIn here: https://www.linkedin.com/in/marcrogersqb14/
Phil Graham has quite a legacy in this business, having raised over $22 billion in assets over his career. As we wrap up, he and Marc discuss the importance of having a mentor, and a mentor who's been where you want to be. That's where Marc and Producers Prospect come in. Marc and Phil really believe in giving back to the industry and the people in it.