bensmith

Ben Smith is the founder of Disco, a DTC skincare brand for men. They've grown significantly over the past years, and Ben credits much of this growth to customer research.

By carefully listening to their customers, Disco has been able to use those insights to improve their performance marketing, their website, and overall marketing strategy. In this episode, Ben shares how they do customer research, and how they apply those insights to grow the brands and continuously improve marketing performance.

Ben Smith is a London-based documentary, portrait and lifestyle photographer shooting commercial work, editorial commissions and long-term personal projects.  He is also the producer of A Small Voice: Conversations with Photographers podcast. The show features a diverse range of talented, innovative, world-class photographers from established, award-winning and internationally exhibited stars to young and emerging talents discussing their lives, work and process.    Photographer Links:  Ben Smith Website A Small Voice Podcast (iTunes) Anders Petersen   Education Resources: Momenta Photographic Workshops Focus on the Story Workshop - Washington DC   Candid Frame Resources Making Photographs: Developing a Personal Visual Workflow Download the free Candid Frame app for your favorite smart device. Click here to download for . Click here to download Support the work we do at The Candid Frame with contributing to our Patreon effort.  You can do this by visiting or visiting the website and clicking on the Patreon button. You can also provide a one-time donation via . You can follow Ibarionex on and .