Modern Real Estate Marketing
With Grit and Grace please meet Victoria Coster
EMail - victoriac@compass.com
Instagram - victoria_sampaio
Check out the Compass agents referenced in the episode on Instagram:
- @beacitronrealtor and @jennacitronpinchuk: Team Citron, Bea Citron and Jenna Citron Pinchuk (Coconut Grove)
- @meganprobst: Megan Probst (Fort Lauderdale)
- @janiec: Janie Coffey (Jacksonville)
Other resources referenced in the episode:
- Poetry: Inquire Within by IN-Q (highly recommend the audiobook version!)
- Personal Development: @msrachelhollis on Instagram, thehollisco.com
About Victoria In her own words...
I love a good story.
I can reread a book until the end of time (go on, ask me anything about Harry Potter). Good stories resonate; they show us something we can believe in.
As a Regional Marketing Director, I lead a team dedicated to bringing out the unique brands of Compass Florida's multi-faceted group of agents. Consumers need to identify with what a company says long before they commit to buying what it sells. They make decisions based on emotional connections. And a good story changes everything.
To survive in today’s marketplace, we need to see the world through the eyes of the people we’re trying to attract. My team develops strategies that pull in a target audience. We focus on getting that firsthand insight into agents’ needs to reveal that nugget of truth that makes clients entrust them with their momentous real estate decisions.
I believe when strategy guides the way, business grows. I believe a good leader's job is to guide their teams with curiosity, resilience, empathy and diligence. I believe a great leader flips setbacks into springboards with grit and grace and teaches her team to do the same. I believe every agent's story is the backbone of their business because real estate is built upon relationships. I love finding that brand personality and expanding upon it, reinventing it, putting pen to paper and giving it a voice.