The Rise and Fall of BetterHelp (can they turn things around?)
Betterhelp is an online platform that promises cheaper, more accessible therapy online. Sounds like a godsend, right? You may have heard your favorite podcaster promoting them or maybe even seen one of their ads on YouTube. They seem to be everywhere, but lately it's not for a great reason. Betterhelp is in a lot of trouble. What's behind this rapid market capture and now rapid falling reputation? How did better help go from being the Robin Hood of therapy, democratizing access to mental health services, to their reputation being only known as *allegedly* a scam today? In this episode, we discuss their rise and fall, as well as ways they can ‘pivot’ to get out of this mess.
This channel is hosted by the founders of Pivot & Pilot Creative, the leading creative firm for brands looking to pivot and level-up.
Want to work with us? Say hello at www.pivotandpilot.com