blake lawrence

In this episode of Startup Hustle, Melissa Vincent and Blake Lawrence, CEO and Cofounder of Opendorse talk about sports tech and how to maximize athlete marketing outcomes.

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This episode is sponsored by Pipeline:

https://www.pipelineentrepreneurs.com/

Learn more about Opendorse:

https://opendorse.com/

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I'm joined once again by Blake Lawrence, co-founder and CEO of Opendorse to chat about NIL and the opportunities available for student athletes as social media influencers. We chatted about how brands activated around this year's virtual NFL Draft. How much were student athletes entering the draft really able to earn from social media partnerships? Turns out it was even more than Opendorse expected!

Listen in as Blake and I chat about the NFL Draft, social media monetization for student athletes, the latest developments in NIL legislation and whether any of those coaches with the cool digs at home upped their own earning potential during the draft (we're looking at you, Kliff Kingsbury).

You can follow Opendorse on Facebook, Twitter, Instagram and LinkedIn.

You can follow me on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.

You can find more of my analysis on the business of college sports at BusinessofCollegeSports.com, on Forbes and Entrepreneur. 

You can follow Kristi on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.

You can find more of her analysis on the business of college sports at BusinessofCollegeSports.com and Forbes.

Need data and real-world experts to help you make decisions in your athletic department? Check out College Sports Solutions and connect with Jeff on LinkedIn.

In Episode 003, we're specifically covering the topic of Name, Image and Likeness rules and regulation changes for the NCAA. If you're unfamiliar, this is a newly introduced policy allowing players to profit from their "personal brand." It's a highly nuanced topic, so Blake Lawrence joins us on the first half to break down the status and intricacies of the new rules. We're also joined by Appalachian State Head Coach, Dustin Kerns.

Nebraska Athletics recently partnered with Opendorse to create the first-ever program designed to help individual student athletes build their personal brands. The program, being called Ready Now, will afford all 650-plus Nebraska student athletes the opportunity to improve their personal brands on social media so they can maximize their earning potential once NIL legislation is ultimately enacted.

I wrote about this program on Forbes when it was first announced, but in this episode I was able to chat with Opendorse co-founder and CEO Blake Lawrence about what his company currently does with professional athletes and how his platform will benefit student athletes as NIL legislation is enacted. We discussed how Opendorse currently works with its approximately 75 collegiate partners and how the Nebraska partnership takes that to the next level. From providing actionable data to matching athletes with brands, we chatted about everything Opendorse does and how student athletes will be able to maximize their monetization opportunities once NIL legislation is enacted.

You can follow Opendorse on Facebook, Twitter, Instagram and LinkedIn.

You can follow me on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.

You can find more of my analysis on the business of college sports at BusinessofCollegeSports.com, on Forbes and Entrepreneur. 

You can follow Kristi on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.

You can find more of her analysis on the business of college sports at BusinessofCollegeSports.com and Forbes.

Need data and real-world experts to help you make decisions in your athletic department? Check out College Sports Solutions and connect with Jeff on LinkedIn.