blockchain gaming

How do you build a dedicated Roblox studio? The answer: “hire your customer” according to the Co-Founders of Tiny Comet Emily Tierney and Anca Agapi. Your host, Alexandra Takei, Director at Ruckus Games, alongside the Tiny Comet team discusses building and running a studio where the average employee is under twenty years old, acquiring users on a platform that has 40M games and a notorious algorithm that’s largely responsible for surfacing your game, and the mission Tiny Comet has to build games that are not only fun, but, as they say, are “learnified” experiences. The pandemic set back education tenfold, and this team is not only on a mission to build where the future of gamers (and game developers) are growing up, but also to boldly tackle a long-standing societal problem. We hope you’ll tune in. 

We’d also like to thank Overwolf for making this episode possible! Whether you're a gamer, creator, or game studio, Overwolf is the ultimate destination for integrating UGC in games! You can check out all Overwolf has to offer at https://www.overwolf.com/.

If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.

Watch the episode: YouTube Channel

For more episodes and details: Podcast Website

Free newsletter: Naavik Digest

Follow us: Twitter | LinkedIn | Website

Sound design by Gavin Mc Cabe.

In this week's Roundtable, the squad delves into the fresh UK sales numbers, highlighting top hits like Super Mario Bros. Wonder and Spider-Man 2. Then we discuss why YTD video game spend in the US is actually down compared to last year (when accounting for inflation) despite it being a notable year of great hits. We pair that discussion with insights from the latest Drake Star and Konvoy Q3 reports, which cover funding and M&A data, and discuss why we're hesitant to project a strong rebound heading into 2024. Next, we hit on Microsoft's major leadership reorg and discuss how emerging technologies (like AI) and new business models (like subscription) could further affect broader industry-wide reorgs in the future. Lastly, as earnings season kicks off, we dive into the latest numbers from Xbox and Ubisoft, and Aaron offers keen analysis about the unspoken and less obvious narratives hidden between the lines. Join us for all the latest games business news with Aaron Bush, Sebastian Park, Tammy Levy and host Devin Becker.

We’d also like to thank Coda Payments for making this episode possible! Coda helps developers collect some of their revenues outside the app stores, keeping more of the income they generate for themselves. To learn more, head to https://www.codapayments.com/naavik?utm_source=newsletter&utm_medium=webpage&utm_campaign=naavik

If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback, shoot us a note at podcast@naavik.co.

Watch the episode: YouTube Channel

For more episodes and details: Podcast Website

Free newsletter: Naavik Digest

Follow us: Twitter | LinkedIn | Website

Sound design by Gavin Mc Cabe.

Together with Gamesight, one of our Open Gaming Research Initiative partners, we’re exploring various go-to-market (GTM) strategies and insights, specifically for PC games.

Currently, there is a growing curiosity surrounding the topic, particularly as observed in the development of new mobile games designed for cross-platform compatibility and the introduction of PC versions of existing mobile games. For example, Supercell recently released PC versions of Clash of Clans and Clash Royale. In short, the need to understand how the PC platform behaves from a go-to-market perspective is becoming increasingly important for developers across gaming verticals.

To discuss all this and more, we’re joined by Adam Lieb, CEO of Gamesight, and your host, Abhimanyu Kumar, Co-founder of Naavik.

We’d also like to thank Pragma for making this episode possible! Pragma is a Backend Game Engine that powers services like accounts, matchmaking and player data for the world’s most ambitious live service games. To learn more, head to https://pragma.gg/ 

We hope you enjoy the conversation, and do send us your thoughts, feedback and questions on podcast@naavik.co. And as always, you can help others find us by leaving a rating or review!

Watch the episode: YouTube video

Read more: Naavik Digest

Learn more: Naavik’s Open Gaming Research Initiative

Work with us: Naavik Consulting

Follow us: Twitter | LinkedIn | Website

Sound design by Gavin Mc Gabe.

Welcome to part two in our series covering all things Savvy Games Group. In this episode Aaron Bush chats with Javier Ferreira, the co-CEO of Scopely, which was acquired by Savvy earlier this year for $4.9 billion – the sixth largest gaming acquisition of all time. Scopely is now the #2 largest North American mobile games company (as measured by global IAPs), and it serves over 100 million players across its portfolio of games.

In this episode, Javier walks us through how the company has grown, what does and doesn’t change now that Scopely is owned by Savvy, and updates us on Scopely’s approach to creating great games. We also dive into Monopoly Go (how did Scopely create the #1 mobile game in the US?), Stumble Guys (and what it says about Scopely’s cross-platform ambitions), GSN (including how to get better at M&A), and more. We also discuss the tensions between managing creativity and systems at scale, Scopely’s view on UGC, and wrap up with a few things Javier is excited about for the future.

Also, if you missed our first interview with Javier, which shares great insights into how Scopely operates, check it out here: https://naavik.co/podcast/javier-ferreira/ 

We’d also like to thank Dive for making this episode possible! Dive is a fully outsourced BI-as-a-Service solution that provides an enterprise-grade data platform and services for gaming studios on all platforms. It also saves studios hundreds of thousands of dollars yearly. To learn more, go to: https://bit.ly/3NRlX3i 

If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.

Watch the episode: YouTube Channel

For more episodes and details: Podcast Website

Free newsletter: Naavik Digest

Follow us: Twitter | LinkedIn | Website

Sound design by Gavin Mc Cabe.

In this week's Roundtable, the squad kicks off by discussing what to make of Microsoft CEO Satya Nadella's pay no longer being driven by Xbox Game Pass growth targets. We then navigate the waters of FaZe Clan's acquisition by Gamesquare for a largely deflated $17M, especially in the wake of its previous SPAC and esports as a struggling industry. Pivoting to streaming giant Netflix, we dissect its Q3 investor call, where the company outlined its 'crawl, walk, run' approach to gaming, and chat about whether the future for Netflix's gaming ambitions are mobile-first or not. Join us for all the latest games business news with Maria Gillies, Dave Elton, and host Devin Becker.

We’d also like to thank Lakestar - one of the leading European venture capital firms - for making this episode possible!. If you're interested in learning more or getting in contact with the Lakestar’s Games and Media team, simply go to https://lakestar.com/

If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback, shoot us a note at podcast@naavik.co.

Watch the episode: YouTube Channel

For more episodes and details: Podcast Website

Free newsletter: Naavik Digest

Follow us: Twitter | LinkedIn | Website

Sound design by Gavin Mc Cabe.

As "metaverses" gain in prominence, and more and more gameplay happens inside these digital worlds, brands, advertisers, and IP owners are naturally going to want to be there. Wherever there is consumer attention and engagement, there will always be brands wanting to get in front of these engaged audiences. 

But how should brands, which typically know nothing about gaming, engage with consumers in these spaces that are still fairly alien to them? What does a successful transmedia IP strategy look like? Does every brand need a transmedia strategy? To answer these questions your host, Niko Vuori, talks with Joe Ferencz, the founder and CEO of Gamefam, one of the largest metaverse developers that works with brands to bring their IP into the metaverse. 

To learn more, make sure to visit https://gamefam.com/. You can find Joe Ferencz on LinkedIn.

We’d also like to thank Gamesight for making this episode possible! Gamesight provides full-service campaign management, taking charge of consulting, influencer discovery, relationship management, billing, and reporting, leaving you free to focus on your core business. To learn more, simply visit https://gamesight.io/ 

If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.

Watch the episode: YouTube Channel

For more episodes and details: Podcast Website

Free newsletter: Naavik Digest

Follow us: Twitter | LinkedIn | Website

Sound design by Gavin Mc Cabe.

Hybridcasual is a buzzword of late, but what exactly does it mean, and where is it going? As hypercasual continues declining, many games teams are experimenting with either converting their existing hypercasual games to hybridcasual (by adding more casual features) or are building hybridcasual games from the ground up. It’s a rapidly shifting environment with many moving pieces.

To help make sense of the evolution, Niek Tuerlings, lead game designer at Moonlit Games and long-time Naavik contributor, joins host Aaron Bush to share his research and takeaways. The duo dives into examples from Say Games (Dreamdale), Voodoo (Mob Control + Collect ‘Em All), Madbox (Pocket Champs), and Habby (Survivor.io), shares overarching takeaways, and discusses where the trend is going next.

This discussion is also based on Niek’s excellent essay, which covers similar ground. Check it out for even more context and insight: https://naavik.co/deep-dives/evolution-of-hybridcasual-deepdive/ 

This episode is brought to you by CleverTap Gaming, the all-in-one platform for creating personalized player experiences. Visit https://clevertap.com/gaming/ for more details. 

If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.

Watch the episode: YouTube Channel

For more episodes and details: Podcast Website

Free newsletter: Naavik Digest

Follow us: Twitter | LinkedIn | Website

Sound design by Gavin Mc Cabe.

In this week's Roundtable, the squad delves into Microsoft's completed acquisition of Activision Blizzard and speculates on the future landscape of gaming acquisitions. We then touch upon the continued trend of layoffs, this time spotlighting Frontier, and discuss when the tide may shift the other way. Lastly, as the holiday season approaches, we share our predictions on which games are likely to dominate the charts and become festive favorites. Join us for all the latest games business news with Anil Das-Gupta, Aaron Bush, and host Devin Becker.

We’d also like to thank Dive for making this episode possible! Dive is a fully outsourced BI-as-a-Service solution that provides an enterprise-grade data platform and services for gaming studios on all platforms. It also saves studios hundreds of thousands of dollars yearly. To learn more, go to: https://bit.ly/3NRlX3i

If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback, shoot us a note at podcast@naavik.co.

Watch the episode: YouTube Channel

For more episodes and details: Podcast Website

Free newsletter: Naavik Digest

Follow us: Twitter | LinkedIn | Website

Sound design by Gavin Mc Cabe.

In 2022, ESL Gaming and FACEIT merged to create one of esports’ most important companies: ESL FACEIT Group (EFG). This operating group, fully owned by Saudi Arabia’s Savvy Games Group, manages esports tournaments (via ESL), gaming festivals (via Dreamhack), a platform for superior PvP play (via FACEIT), and gaming audience management tools (via Vindex, acquired this year).

In this episode, we chat with EFG’s co-CEOs, Craig Levine and Niccolo Maisto, about how this company came together, how esports has evolved in recent years, and what it’s like operating within Savvy Games. We also discuss how merging has unlocked a larger vision with new growth opportunities, EFG’s aspiration to grow “beyond play,” and what both leaders learned from integrating different teams and managing esports’ never-ending change over the past few years.

This episode is also part one in a three part series about Savvy Games Group, which continues to deploy its $38 billion in dedicated capital. In Part 2, we’ll chat with Javier Ferreira, co-CEO of Scopely, which was acquired by Savvy in July, and Part 3 will be a discussion with Brian Ward, Savvy Games Group’s CEO. Stay tuned!

We’d also like to thank Windwalk for making this episode possible! Windwalk builds digital communities and the technologies necessary to accelerate them through their flagship software, Harbor. To learn more, simply head to https://www.harbor.gg/ 

If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.

Watch the episode: YouTube Channel

For more episodes and details: Podcast Website

Free newsletter: Naavik Digest

Follow us: Twitter | LinkedIn | Website

Sound design by Gavin Mc Cabe.

In this week's Roundtable, the squad kicks things off by discussing the resignation of Unity's CEO John Riccitiello and the introduction of the company's new interim CEO. We then delve into the latest on our favorite Swedish aggregators, including Embracer's ongoing setbacks and MTG's acquisition of Warhammer Tacticus developer, Snowprint Studios. Next, we explore the strategy behind Diablo IV announcing its Season 2 launch on Steam and the revelation that Activision Blizzard titles will hit Xbox Game Pass by 2024. We then discuss EA's triumphant launch of its rebranded FC 24 franchise post-FIFA. Lastly, we touch on the unfortunate trend of layoffs sweeping across the gaming industry and ponder its implications. Join us for all the latest games business news with Dave Elton, Tammy Levy, Matt Dion, and host Devin Becker.

We’d also like to thank Lightspeed Venture Partners for making this episode possible! With its dedicated gaming practice, "Lightspeed Gaming," the firm is investing from over $7B in early- and growth-stage capital — the by far largest fund focused on gaming and interactive technology. If you’re interested in learning more, go to https://gaming.lsvp.com/.

If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback, shoot us a note at podcast@naavik.co.

Watch the episode: YouTube Channel

For more episodes and details: Podcast Website

Free newsletter: Naavik Digest

Follow us: Twitter | LinkedIn | Website

Sound design by Gavin Mc Cabe.

Together with Dive, one of our Open Gaming Research Initiative partners, we’re exploring the topic of data and games through a limited podcast series called the “Data Corner”.

Today’s episode is Part 2 of Driving ROI with Data Analysis. It’s a broad topic that many understand has a lot of value, but not so many know how to engineer it in their gaming studios.

In Part 1, we talked about how game teams should think about setting up their data pipelines, data teams, processes and relationships with other teams, and budgets. Today, we’re going a little deeper into some more tactical questions around initiating and conducting data analyses, which should result in some actionable takeaways for listeners.

To discuss all this and more, we’re joined by Elad Levy, founder and CEO of Dive, Tammy Levy, Chief Games Officer at Captain.tv, and your host, Abhimanyu Kumar, Co-founder of Naavik.

We’d also like to thank Pragma for making this episode possible! Pragma is a Backend Game Engine that powers services like accounts, matchmaking and player data for the world’s most ambitious live service games. To learn more, head to https://pragma.gg/

And as always, if you like the episode, you can help others find us by leaving a rating or review! Also, send us your thoughts, feedback, and questions on podcast@naavik.co.

Watch the episode: YouTube video

Read more: Naavik Digest

Learn more: Naavik’s Open Gaming Research Initiative

Work with us: Naavik Consulting

Follow us: Twitter | LinkedIn | Website

Sound design by Gavin Mc Gabe.

On September 13th, Zynga minted its first NFT collection, the Oras, and announced its entry into the Web3 gaming space with Sugartown. There have not been many large, established developers who have taken the plunge into the Web3 waters, especially in the Western markets, and those that have tried to incorporate NFTs or other Web3 elements into their existing games (looking at you, Ubisoft and Ghost Recon Breakpoint) have met with significant player backlash. So to have a big player like Zynga “validate” Web3 by building a native experience from the ground up is a big deal, and could reflect a major milestone for Web3 gaming. 

To discuss what this means for the Web3 movement, and learn more about Zynga’s Web3 strategy, your host, Niko Vuori, talks with Zynga’s VP of Web3 Gaming, Matt Wolf. 

To learn more, make sure to visit https://visitsugartown.com/. You can find Matt Wolf on LinkedIn.

We’d also like to thank Nexus for making this episode possible! Nexus’s creator program in-a-box makes it easy for game devs to build and manage a world-class creator program, driving significant growth in conversion, ARPPU, retention, and LTV. To learn more, go to nexus.gg/naavik

If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.

Watch the episode: YouTube Channel

For more episodes and details: Podcast Website

Free newsletter: Naavik Digest

Follow us: Twitter | LinkedIn | Website

Sound design by Gavin Mc Cabe.

How red is the ocean of shooters and is there room for innovation in what most consider a wildly competitive and oversaturated space? Roby John, CEO and Co-Founder at Supergaming (a studio building an indo-futurism mobile battle royale called Indus, check out their beta here) and Nikolaj Nyholm, CEO and Co-Founder at Scattershot (a studio building a competitive PvP battle royale shooter called Project Athena) both believe there’s disruption yet to come. Your host Alexandra Takei, Director of Business at Ruckus Games, and her crew discuss the macro-state of the shooter market across PC, console, and mobile as well as the pockets of opportunities across sub genres, demos, geos, economics, and development processes. We also take a trip down memory lane, and ask our guests if they were to have one feature in their game that defined generations of shooters to come (i.e. a modern day push forward combat), what might it be, and why is it important? A kingpin genre of the video game industry, this is not an episode to miss!    

We’d also like to thank Overwolf for making this episode possible! Whether you're a gamer, creator, or game studio, Overwolf is the ultimate destination for integrating UGC in games! You can check out all Overwolf has to offer at overwolf.com.

If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.

Watch the episode: YouTube Channel

For more episodes and details: Podcast Website

Free newsletter: Naavik Digest

Follow us: Twitter | LinkedIn | Website

Sound design by Gavin Mc Cabe.

In this week's Roundtable, the squad starts with covering the successful mobile launch of Monster Hunter Now, giving Niantic another win in location-based gaming. Then we touch on Luda's recent $7M funding for its AI training sim, spotlighting real-time reinforcement training and UGC elements. That's followed up with a conversation around Activision/Blizzard's decision to shut down and revamp the Overwatch League. We also dive deep into the launch of CS:GO 2, its impressive crate opening numbers, and the surprising removal of CS:GO 1 from Steam. Lastly, we end with a riveting games business trivia quiz. Join us for all the latest games business news with Felipe Mata, Aaron Bush, and host Devin Becker.

We’d also like to thank Coda Payments for making this episode possible! Coda helps developers collect some of their revenues outside the app stores, keeping more of the income they generate for themselves. To learn more, head to https://www.codapayments.com/naavik?utm_source=newsletter&utm_medium=webpage&utm_campaign=naavik

If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback, shoot us a note at podcast@naavik.co.

Watch the episode: YouTube Channel

For more episodes and details: Podcast Website

Free newsletter: Naavik Digest

Follow us: Twitter | LinkedIn | Website

Sound design by Gavin Mc Cabe.

We’ve all played match 3 games, but the genre itself has seen limited innovation in recent years. However, Candivore and its hit game Match Masters – which features PvP and new monetization mechanics – are changing the narrative. 

In this episode, we talk to Candivore’s co-founder and CEO Gal Goldstein about the multi-year journey in developing Match Masters, scaling up its success, and raising money (most recently in a ~$100M round led by Haveli). Gal also holds unique perspectives on keeping teams lean, Candivore’s end goal, and how the match 3 genre will evolve in the future.

If you’re interested in innovating, iterating, and scaling mobile games, you’ll enjoy this episode.

Also, big thanks to ZEBEDEE for making this episode possible! ZEBEDEE provides a plug-and-play API and SDK for seamless integration of instant, borderless, and low-fee payments using the Bitcoin Lightning Network. Want to better engage and monetize your global user base? Start for free at zebedee.io.

If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.

Watch the episode: YouTube Channel

For more episodes and details: Podcast Website

Free newsletter: Naavik Digest

Follow us: Twitter | LinkedIn | Website

Sound design by Gavin Mc Cabe.

In this week's Roundtable, the squad starts off by reflecting on Unity’s business model changes and Jim Ryan’s retirement after a strong 30 year run at PlayStation. Then we discuss comments from both Xbox’s Phil Spencer and Capcom’s Haruhiro Tsujimoto that put into question AAA games’ pricing and the evolving role of publishers. We also touch on the breaking news of Epic Games’ major layoffs and divestments before digging into 2023’s biggest winners and losers so far. Lastly, we close with a quick bonus round of hidden gems that is sure to surprise. Join us for all the latest games business news with Mario Stefanidis , Aaron Bush, and host Devin Becker.

We’d also like to thank Lakestar - one of the leading European venture capital firms - for making this episode possible!. If you're interested in learning more or getting in contact with the Lakestar’s Games and Media team, simply go to lakestar.com

If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback, shoot us a note at podcast@naavik.co.

Watch the episode: YouTube Channel

For more episodes and details: Podcast Website

Free newsletter: Naavik Digest

Follow us: Twitter | LinkedIn | Website

Sound design by Gavin Mc Cabe.

Amitt Mahajan, co-creator of cultural icon and Internet treasure Farmville, has been working at the intersection of gaming and technology for his entire career. Now, Amitt has set his sights on web3, and more specifically, building true fully on-chain “forever games” and the technical tools to power them, in order to facilitate autonomous worlds, ensure game longevity, and create a more immersive player experience. His company, Proof of Play, recently announced a $33 million seed round led by a16z, as well as the Free-to-Play release of their first game, Pirate Nation, a fully on-chain pirate-themed RPG. Amitt joins your host, Niko Vuori, to talk about how the blockchain is like the digital version of cave drawings, allowing digital art to last forever. He also covers why gamers and developers should care about fully on-chain games, why he chose Ethereum + Arbitrum Nova as his tech stack, and how much harder it is to build games without centralized servers. 

To learn more, make sure to visit https://piratenation.game/. You can find Amitt Mahajan on LinkedIn.

We’d also like to thank Gamesight for making this episode possible! Gamesight provides full-service campaign management, taking charge of consulting, influencer discovery, relationship management, billing, and reporting, leaving you free to focus on your core business. To learn more, simply visit https://gamesight.io/ 

If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.

Watch the episode: YouTube Channel

For more episodes and details: Podcast Website

Free newsletter: Naavik Digest

Follow us: Twitter | LinkedIn | Website

Sound design by Gavin Mc Cabe.

India’s gaming market is well known for its betting and gambling companies, including unicorns like Dream11 and Mobile Premier League, but what does the next decade of gaming behavior in India look like? Salone Sehgal, founder and GP of Lumikai, one of India’s first dedicated games and interactive media funds, and Abhaas Shah, co-founder of Studio Sirah, join us to talk about the size of India’s gaming market, their conviction in the untapped potential of Hindu and Indian lore and mythology, educate us on what’s really going on with all the regulatory headwinds we see in the news regarding online gaming taxes and tight regulatory regimes, and explain some of the production challenges for developing for the India market. If you think the future of gaming in India is only RMG, think again, and hit play!

This episode is brought to you by CleverTap Gaming, the all-in-one platform for creating personalized player experiences. Visit https://clevertap.com/gaming/ for more details. 

If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.

Watch the episode: YouTube Channel

For more episodes and details: Podcast Website

Free newsletter: Naavik Digest

Follow us: Twitter | LinkedIn | Website

Sound design by Gavin Mc Cabe.

In this week's Roundtable, the squad shares some personal updates including a recap of Korea Blockchain Week, streetball with Fat Joe, and two new Naavik deep dives. Then we cover the latest in Unity's evolving monetization saga, including why the company got itself into this situation in the first place and why it’s (perhaps partially) backpedaling on its monetization policy announcements. We also cover Playtika’s acquisition of Innplay Labs, and dig into the court document leaks that highlight much of Xbox’s next-generation plans. Join us for all the latest games business news with Anil Das-Gupta, Jonathan Anastas, Aaron Bush, and host Devin Becker.

Also, a big thanks to data.ai for supporting all of Naavik's mobile data needs. If your team requires a market and competitive intelligence tool for tracking the mobile games industry, monitoring KPIs, and spotting opportunities across games, check out data.ai's robust platform.

If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback, shoot us a note at podcast@naavik.co.

Watch the episode: YouTube Channel

For more episodes and details: Podcast Website

Free newsletter: Naavik Digest

Follow us: Twitter | LinkedIn | Website

Sound design by Gavin Mc Cabe.

Together with Dive, one of Naavik's Open Gaming Research Initiative partners, we’re exploring the topic of data and games through a limited podcast series called the “Data Corner”.

Today’s episode is about “Driving ROI with Data Analysis” — a broad topic that everyone understands is valuable but most don't know how to effectively engineer into their game studios. After all, ROI from data analysis goes beyond simply analyzing the data and also covers the entire activity funnel. For example, it's not ROI-effective when product teams don't know how to talk to data teams or when data teams don't know how to showcase results to marketing teams. ROI-effectiveness also can't happen if budgets aren’t allocated properly or if the proper data tooling doesn't exist across various teams.

It's a big topic! So we decided to split this conversation into two parts. Today, in part 1, we explore various parts of the data analysis value chain with Elad Levy, founder and CEO of Dive, Tammy Levy, Chief Games Officer at Captain.tv, and host Abhimanyu Kumar, co-founder of Naavik.

Make sure to send your thoughts, feedback, and questions to podcast@naavik.co, so that we can address it all later in this limited series.

We’d also like to thank Dive for making this episode possible! Dive is a fully outsourced BI-as-a-Service solution that provides an enterprise-grade data platform and services for gaming studios on all platforms. It also saves studios hundreds of thousands of dollars yearly. To learn more, go to: https://bit.ly/3NRlX3i

And as always, if you like the episode, you can help others find us by leaving a rating or review!

Watch the episode: YouTube video

Read more: Naavik Digest

Learn more: Naavik’s Open Gaming Research Initiative

Work with us: Naavik Consulting

Follow us: Twitter | LinkedIn | Website

Sound design by Gavin Mc Gabe.