Marketer Talk mit Manuel Tönz von Bloomreach
Spannende Insights von Bloomreach! Wie können sich Unternehmen auf den Paradigmenwechsel durch das Ende der Third-Party-Cookies vorbereiten? [Sponsored]
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Explore "bloomreach" with insightful episodes like "Marketer Talk mit Manuel Tönz von Bloomreach", "Have We Reached “Peak Amazon?” with Brian Walker Of Bloomreach - Episode 286", "Innovation is solving problems that matter :: Raj De Datta" and "EP 50: Ecommerce Wars: Google Vs Amazon" from podcasts like ""marketerTALK", "Ecommerce Braintrust", "What is Innovation?" and "2X eCommerce Podcast"" and more!
Episodes (4)
Have We Reached “Peak Amazon?” with Brian Walker Of Bloomreach - Episode 286
The episode features Kiri's conversation with Brian Walker, Chief Strategy Officer at Bloomreach. Brian is a veteran strategy and marketing leader who focuses on the transformation of digital customer engagement and commerce.
Brian serves as Chief Strategy Officer, leading the Company’s go-to-market strategy. Prior to joining Bloomreach Brian has held a wide variety of roles in the market including leading Global Commerce Strategy at Accenture, Chief Strategy Officer at SAP Hybris, leading commerce technology research at Forrester Research, as well as leadership positions at Amazon & Expedia.
Innovation is solving problems that matter :: Raj De Datta
Raj De Datta, Co-Founder and CEO of Bloomreach, talks on seeker mindset and creating culture in tech-forward business industries.
More about our guest:
Raj De Datta is the Co-Founder and CEO of Bloomreach, the leading digital experience platform for e-commerce that powers brands representing 25% of retail e-commerce in the US and the UK. A multiple-time entrepreneur, before launching Bloomreach, he was entrepreneur-in-residence at Mohr-Davidow Ventures, served as Cisco’s director of product marketing, and was on the founding team of telecom company FirstMark Communications. He also worked in technology investment banking at Lazard Freres. Raj serves on the Council for Player Development for the US Tennis Association, as a Founder Partner at seed-stage venture capital firm Founder Collective and an individual investor in over 20 Silicon Valley start-ups. He holds a BS in Electrical Engineering with a certificate in Public Policy and International affairs from Princeton University and an MBA with distinction from Harvard Business School.
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Episode Guide:
2:13 - What is Innovation
3:33 - Working in labs
5:07 - Technical problem definition vs Consumer back approach
5:33 - Bloomreach
6:42 - Creating Culture from the top-down
8:09 - Consumer Side culture role-modeling
10:24 - Seeker mindset, To-do lists, and Uber
12:27 - Technology: Solving the seeker's problems
13:59 - Tech-forward business industries
15:34 - Solving for reassurance vs solving for information
16:31 - What isn't innovation
17:42 - Creating Cross-functional innovation teams
20:08 - "Product Manager" job titles
22:24 - Incorporating hobbies: Tennis
26:35 - Shaping career through innovation
28:03 - Advice to innovators
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OUTLAST Consulting offers professional development and strategic advisory services in the areas of innovation and diversity management.
EP 50: Ecommerce Wars: Google Vs Amazon
I recently came across an interesting survey commissioned by BloomReach:
they found that 44% of online shoppers in the U.S. began their ecommerce product searches on Amazon.com.
Then only 34% of online shoppers use search engines such as Google
And the remaining 22%of online shoppers go directly to retailers websites
Google ecommerce position at the moment does not looks very good,
because it relies on product-related searches for a big chunk of advertising.
We all know that Amazon.com is the 800-pound gorilla in the market.
And Savvy shoppers know that Amazon does not alway offer the best prices.
Amazon's is pretty much the primary destination for product searches for consumers.
And its position is improving.
A similar survey carried out by Forrester Research in 2012 found that just 30% of online shoppers began their shopping from Amazon.
So what has changed in online shopping behaviour between 2012 and 2015…in just 3 years?
Get the show notes and other podcasts here: http://2xecommerce.com/podcast/
Message from Our Sponsors:
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