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Ashleigh Ferran, TJ Cichecki, and Abe Garcia share key learning around becoming partners and the challenges of building authentic brands.

They address several topics including:
- how they decided to become partners
- the work they did to start their partnership out right, including discussing how it would end
- why merging companies isn't an automatic fast track to bigger or faster sales
- the book that helped them create the living document that guides their partnership
- how Workhorse helps to build better and more authentic brands

GuavaBox began like many agencies, with strong roots in web design. It didn't take long for Gray MacKenzie and his partner to realize they wanted to go all in with the inbound philosophy and begin partnering with Hubspot, which led to more leads and closing more deals.

In this episode hear how GuavaBox developed their own internal process/project management software called DoInbound, which is now their biggest focus. DoInbound exists to help other agencies serve their clients.

Jason and Gray discuss several topics, including:
- The value of weekly batch days for content production
- The choice to use contractors in their business model versus full time employees
- Why delegating the sales process too soon didn't work out for GuavaBox
- The importance of culture even in a virtual model with contractors
- The process of learning who their ideal clients are
- Why producing leads for clients isn’t enough to help them succeed

Hear Thom Vest of Studio Seven Consulting share his ideas on a number of topics including:

-how his company uses experiences to mobilize influencers for brands

-why deciding on a golden purpose at the beginning of a project is critical

-who makes up a dream team at Studio Seven Consulting

-the role of analytics in building a successful campaign

-why he still stays hands on with each client his company serves