boches

With over 35 years in the advertising world, thought leader Edward Boches joins Alan Quarry on AQ’s Blog & Grill to discuss the evolution of advertising. Edward is currently a professor of advertising at Boston University and previously chief creative officer and chief innovation officer at Mullen Advertising.

The advertising world is very demanding, and as new digital technologies and social media come into play, advertisers need to work hard to keep up. Edward discusses how to earn attention as a brand, how the advertising landscape has changed dramatically over the years, and what you can do as an ad agency to avoid falling behind.

About Our Guest

Edward Boches is an American professor at Boston University’s College of Communication where he has been teaching advertising since 2012. Edward was an early partner at Mullen, one of America’s premiere advertising agencies, and spent 31 years developing and defining both the business and his expertise. His work has been recognized by Cannes, The One Show, Clio Awards, the New York Art Directors Club and Communication Arts, and he has received over 100 Hatch Awards, including Best of Show.

What will it take for there to be true innovation in Marketing? Welcome to episode #242 of Six Pixels Of Separation – The Twist Image Podcast. It’s not just a question that I kick around at the office, on the Blog or on this Podcast. It's something that Edward Boches grapples with daily. Edward is the Chief Innovation Officer for the advertising agency, Mullen. Mullen was recently celebrated as the #3 agency of the year of Ad Age‘s Agency A-List. Their work with clients like Zappos and Jet Blue has not only been innovative for it’s traditional mass advertising, but because of how the agency works in a completely integrated fashion. Edward also has an amazing Blog called, Creativity Unbound. We first connected during a panel debate over on The Beancast and agreed that we should go toe-to-toe to discuss Marketing, innovation and the future of advertising. The time has come. Enjoy the conversation…

Mitch Joel is President of Twist Image ‹ an award-winning Digital Marketing and Communications agency. In 2008, Mitch was named Canada’s Most Influential Male in Social Media, one of the top 100 online marketers in the world, and was awarded the highly-prestigious Canada’s Top 40 Under 40. His first book, Six Pixels of Separation (published by Grand Central Publishing – Hachette Book Group), named after his successful Blog and Podcast is a business and marketing best-seller. You can find him here: TwistImage.com/blog.

• Running time: 49:57.
• Please send in questions, comments, suggestions – mitch@twistimage.com.
• Hello from Beautiful Montreal.
• Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
• or you can connect on LinkedIn.
• …or on twitter.
• Six Pixels of Separation the book is now available.
• C.C. Chapman – Managing The Gray – Digital Dads – Content Rules.
• Hugh McGuire – LibriVox – iambik audio.
• Christopher S. Penn – Blue Sky Factory – Marketing Over Coffee.
• Julien Smith – In Over Your Head – Co-author of Trust Agents.
• In conversation with Edward Boches.
• Edward is the  Chief Innovation Officer at Mullen.
• Mullen was recently listed #3 in Advertising Age‘s Agency A-List: Mullen Is No. 3 on the Ad Age Agency A-List.
• Edward’s Blog is called, Creativity Unbound.
• You can follow Edward on Twitter.
• This weeks music? Well, that’s a surprise!