book publicity

No matter where you are in your publishing journey—whether you're just starting out or you’ve been publishing books for decades—you're always hoping to level up your business.Fruition Publishing Concierge Services Founder and CEO Alesha Brown joins “Inside Independent Publishing (with IBPA)” to share advice about the best artificial intelligence (AI) publishing technology and the ones to avoid; paying author royalties; whether it’s worth hiring someone to do your social media; and much more!

PARTICIPANTS

Alesha Brown is the Founder & CEO of Fruition Publishing Concierge Services™, a hybrid publisher devoted to helping authors find their voice, monetize their expertise, and create profitable author platforms. Alesha’s work led to her receiving the 2019 Inside Business’ Entrepreneurial Excellence award. Her expertise has been featured in Publishers Weekly, Authority Magazine, Huffington Post, Thrive Global, and iHeartRadio, just to name a few. Alesha is a renowned speaker at numerous author forums and publishing conferences in addition to being a best-selling author, copywriter, and magazine editor-in-chief.

Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 3,600 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.

LINKS
Learn more about the many benefits of becoming a member of Independent Book Publishers Association here: https://www.ibpa-online.org/page/membership

Learn more about Fruition Concierge Publishing Services here: https://fruitionpublishing.com/

Follow IBPA on:

Facebook – https://www.facebook.com/IBPAonline
X – https://twitter.com/ibpa
Instagram - https://www.instagram.com/ibpalovesindies/

Independent publishers and author publishers are always seeking effective ways to promote their books, and one great way to do so is through LibraryReads. The Executive Director, Rebecca Vnuk, joins "Inside Independent Publishing (with IBPA)” to explain how LibraryReads creates a widely read list of must-read, new books based on library staff recommendations and how indie publishers can get their books on that list. Rebecca also used to be a librarian, so she shares tips about how publishers can get libraries to carry their books.

PARTICIPANTS

Rebecca Vnuk is the Executive Director of LibraryReads. She has an MLIS from Dominican University and worked as a public librarian for a decade before becoming the editor for Collection Management and Library Outreach at Booklist magazine. Rebecca is the author of three reference books on the topic of Women’s Fiction, as well as a best-selling book on weeding library collections. She lives in the Chicago suburbs with her husband and sons (and is thankful that the tween still loves to read, at least!).

Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Lockeassists the 4,000 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.

LINKS

Learn more about the many benefits of becoming a member of Independent Book Publishers Association here https://www.ibpa-online.org/page/membership

Learn more about LibraryReads here www.libraryreads.org

Learn more about how publishers can get their books included in the LibraryReads top 10 lists here https://libraryreads.org/for-publishers

Follow IBPA on:

Facebook – https://www.facebook.com/IBPAonline
X – https://twitter.com/ibpa
Instagram - https://www.instagram.com/ibpalovesindies/

Follow LibraryReads on:

Facebook and Instagram - @libraryreads

X - @libraryreads99

Are you hoping to sell your books to libraries? If so, trade reviews are a vital component to enticing libraries to buy your books, and librarians especially value Booklistreviews—the official trade publication of the American Library Association. So IBPA invited Booklist Editor and Publisher George Kendall as a guest on “Inside Independent Publishing (with IBPA)” to discuss how publishers can land a Booklist review; how they can best leverage their review; and much more.

PARTICIPANTS

George Kendall began as Booklist’s Editor & Publisher in 2019 and is now continuing in that role as well as serving as Interim Director of Publishing & Media at the American Library Association (ALA). When not overseeing Booklist business and editorial matters and managing ALA publishing, George might be reading the latest dark but enthralling apocalyptic or dystopian nail-biter, or, on a brighter side, he might be found hanging out with his young daughter, or enjoying his local library, perusing books, toys, and Playaways, or attending story time or “messy art” and “little learners” programs.  George received his MA in Literary Studies from the University of Cape Town in South Africa and studied with J.M. Coetzee, who later when on to win the Nobel Prize in Literature (2003). George began his publishing career in scientific, technical, and medical publishing before moving on to his current role. Prior to publishing, George was a professional classical musician. He will sometimes, though very rarely, dust off his French horn and play a few notes.

Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke helps guide the 4,000+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.

LINKS

To learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/page/membership

Learn how you can submit a book to be reviewed by “Booklist” here: https://www.booklistonline.com/get-reviewed

Follow IBPA on:

Facebook – https://www.facebook.com/IBPAonline
Twitter – https://twitter.com/ibpa
Instagram - https://www.instagram.com/ibpalovesindies/

Landing traditional distribution can be a major help in garnering exposure and sales for books in important markets such as Amazon, Kindle, bookstores, retail stores, and more. National Accounts Manager in Sales at Publishers Group West and Ingram Publisher Services David Dahl joins “Inside Independent Publishing (with IBPA)” to explain the behind the scenes of how distribution sales teams promote books to these lucrative markets, and gives tips for how independent publishers can set their books up for success with distributors.

PARTICIPANTS

David Dahl is National Accounts Manager in Sales at Publishers Group West and Ingram Publisher Services, where he has represented independent publishers to the book trade for more than thirty years; to amazon since 1998, and to Kindle and Apple Books since the inception of those platforms. David is a graduate of Reed College and received an M.A. from the University of California at Berkeley. David works daily towards the association's primary goals of advocating for and educating independent publishers.

Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke helps guide the 4,000+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.

LINKS

To learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/page/membership

Learn more about Publishers Group West at pgw.com and Ingram Publisher Services at ingramcontent.com.

Follow IBPA on:

Facebook – https://www.facebook.com/IBPAonline
Twitter – https://twitter.com/ibpa
Instagram - https://www.instagram.com/ibpalovesindies/

Book marketing isn’t just about selling books, it’s about building a reputation and an audience of loyal readers. An author may be focused on their writing so much that they don’t quite know what their brand is, but that’s where a publisher comes in. Publishers can, and should, help their authors pinpoint a professional and memorable author brand in order to engage fans and sell books. On this episode of “Inside Independent Publishing (with IBPA),” personal branding expert and internet marketing strategist Jeniffer Thompson shares practical tools for creating a sustainable author brand as well as easy-to-implement steps to highlight the brand story, elevate the author’s visibility, and ensure a consistent visual presence.

PARTICIPANTS

Jeniffer Thompsonis a personal branding coach, book marketing strategist, and publishing consultant. She co-founded Monkey C Media in 2004, an award-winning book cover and author website design house. She is also the host of The Premise podcast, co-founder of the San Diego Writers Festival, and serves on the International Memoir Writers Association board. VisitMonkeyCMedia.com to learn more, subscribe to her author marketing tips atJenifferThompson.comand listen to her podcast atThePremisePod.com

Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke helps guide the 4,000+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.

LINKS

To learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/page/membership

Check out the IBPA member benefit for Monkey C Media, which garners members 20% off design services: https://www.ibpa-online.org/page/monkeycmedia

Follow IBPA on:

Facebook – https://www.facebook.com/IBPAonline
Twitter – https://twitter.com/ibpa
Instagram - https://www.instagram.com/ibpalovesindies/

Social media can be an excellent tool for publishers to build brand awareness and garner exposure for their books, but it’s also complicated to properly navigate. One advantageous social media tactic is to hire an influencer, but how do you go about hiring the right one for your books? What types of campaigns work the best? What are some challenges to hiring an influencer and how do you overcome them? CEO & Founder of Branch & Bramble Emily Lyman joins “Inside Independent Publishing (with IBPA)” to share her expertise on all things related to social media influencers!

PARTICIPANTS

Emily Lyman has worked with publishing companies for more than a decade to help them achieve tangible marketing results. As CEO & Founder of Branch & Bramble, she’s built a digital marketing agency focused on helping authors and lifestyle brands craft new messaging and positioning rooted in values-based marketing that attracts life-long audiences.

Branch & Bramble has been named as one of the “Top US Digital Marketing & Digital Agencies” on Yahoo! Finance, as well as one of the “Top Digital Marketing Agencies in New York.” Lyman has been featured on Digiday, CO- by U.S. Chamber of Commerce, and Authority Magazine.

Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke helps guide the 4,000+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.

LINKS

To learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/page/membership

To learn more about Branch & Bramble, visit:https://www.branchandbramble.com/

Also, check out Branch & Bramble’s free book influencer marketing guide here: https://www.branchandbramble.com/book-influencers

Follow IBPA on:

Facebook – https://www.facebook.com/IBPAonline
Twitter – https://twitter.com/ibpa
Instagram - https://www.instagram.com/ibpalovesindies/

Follow Branch & Bramble on:

LinkedIn - https://www.linkedin.com/company/branchbramble
Twitter - https://twitter.com/BranchBramble

Follow Emily Lyman on:

LinkedIn - https://www.linkedin.com/in/emilylyman/
Twitter - https://twitter.com/emilylyman
Instagram - https://www.instagram.com/elyman/

There are thousands and thousands of schools in the United States, so getting your books into the education market can be quite lucrative and rewarding, knowing that you’re inspiring the next generation of readers. So what is the process of getting your books into schools? What kinds of books are marketable to schools? How do you set up school author visits? Author, educator, and speaker Jane Wood joins “Inside Independent Publishing (with IBPA)” to answer these questions and many more!

PARTICIPANTS

Jane R. Wood is the author of a series of five juvenile fiction books where she weaves history and science into stories filled with mystery, adventure, and humor for young readers ages 8-14. Her sixth juvenile fiction book, Finding Family Treasure, was released in January 2022 and was co-authored with genealogist and author K. I. Knight. She has also written a book, Schools: A Niche Market forAuthors, to help other authors and publishers market and sell their books to the school market.

Wood is a former teacher, newspaper reporter, and television producer. She has a BA from the University of Florida and an MEd from the University of North Florida. Wood serves as the past-president of the Florida Authors and Publishers Association and often speaks at schools, libraries, book festivals, publishing events, and education conferences. To learn more about her and her books, please visit her website at janewoodbooks.com.

Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke helps guide the 4,000+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.

LINKS

To learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/page/membership

Follow IBPA on:

Facebook – https://www.facebook.com/IBPAonline
Twitter – https://twitter.com/ibpa
Instagram - https://www.instagram.com/ibpalovesindies/

Garnering a trade review can provide multiple benefits for a book, but how can you make the most out of the reviews you receive? Should you get a paid trade review? Is there anything positive you can get out of a negative review? BlueInk Review Co-Founder Patti Thorn will answer these questions and many more on this episode of “Inside Independent Publishing (with IBPA)!”

PARTICIPANTS

Patti Thorn is co-founder of BlueInk Review, a book review service that has provided nearly 10,000 reviews to authors since its inception in 2010. She was a 28-year veteran writer and editor at theRocky Mountain News, which had a daily circulation of 300,000 at the time of its closing in February, 2009, serving the last 12 years of her tenure as chief book critic and editor of the book review pages. The section earned acclaim for its incisive and timely reviews, as well as for Thorn’s weekly column about books and the publishing industry. In addition, she is the co-author ofFun Places to Go with Children in Colorado, published by Chronicle Books and has served as an independent editor for both fiction and nonfiction.

Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke helps guide the 4,000+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.

LINKS

To learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/page/membership

Follow IBPA on:

Facebook – https://www.facebook.com/IBPAonline
Twitter – https://twitter.com/ibpa
Instagram - https://www.instagram.com/ibpalovesindies/

Follow BlueInk Review on social media at @blueinkreivew

Check out the IBPA member benefit for $75 off a review from BlueInk Reviews: https://www.ibpa-online.org/page/blueinkreview

Visit BlueInk Reviews at: www.blueinkreview.com

Hiring a book publicist can lead to excellent exposure for your titles, but there are techniques that independent publishers and author publishers can do to best maximize that experience and things that they can do that will actually hinder that experience. Smith Publicity Book Publicist and Marketing Associate Olivia McCoy is joining us today to share tips from her many years in the industry to ensure publishers have a beneficial experience during this process.

PARTICIPANTS

Olivia McCoycomes from a background in book marketing and independent publishing and her knowledge of the publishing industry and book promotion allows her to educate and consult her clients throughout their campaigns. Her clients have received national media placements in outlets such as The New York Times, Fast Company,HuffPost, and HOLA!. She has two BAs in English Poetics and French from the University of Georgia, a Master’s Certificate in Publishing from the University of Denver Publishing Institute, and an MS in Leadership for Creative Enterprises from Northwestern University. When she’s not at work, she is at home in Philadelphia with her dog, Rudy. You can learn more about Smith Publicity atsmithpublicity.com and connect with Olivia onLinkedInand Instagram @oliviathepublicist. 

Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke helps guide the 4,000+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.

LINKS

To learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/page/membership

To learn more about Smith Publicity, visit SmithPublicity.com.

They can also be reached at info@smithpublicity.com

Follow IBPA on:

Facebook – https://www.facebook.com/IBPAonline
Twitter – https://twitter.com/ibpa
Instagram - https://www.instagram.com/ibpalovesindies/

Follow Smith Publicity on:

Facebook – https://www.facebook.com/SmithPublicity
Twitter – https://twitter.com/SmithPublicity
Instagram - https://www.instagram.com/smithpublicity/

Kathleen Carter has worked with bestselling authors for years and has launched publicity campaigns for many of our most treasured books. It takes a lot of know-how to work in the publishing industry and her book promotions have garnered the attention of many bestselling authors and literary agents.

Today we discuss how she landed this dream job, what goes into book publicity, and what really helps drive book sales for authors.

She also shares the social media scoop on how to land those advanced readers, how to write and tag your book reviews, and what helps book marketing the most. Bookstagrammers will love this thoughtful feedback and a glimpse at Kathleen’s reading routines.

We end our time with some of Kathleen’s favorite backlist and under-the-radar book gems that I can’t wait to check out.

Mentioned in this episode:

MomAdvice Book Club Shirt

Reading Retreat

My Sister’s Keeper by Jodi Picoult

Kirkus Reviews

Gone Girl by Gillian Flynn

Kindle First Reads

Book of the Month

Dear Pope Francis by Pope Francis

Pope Francis Meets Children Letter Writers

Hidden Girl: The True Story of a Modern-Day Child Slave by Shyima Hall

People Magazine Shyima Hall: My Escape From Slavery

The Dollhouse by Fiona Davis

BookGang Podcast: Best Thriller Books You Might Have Missed with Mary Kubica

Hamnet by Maggie O’Farrell

Transcendent Kingdom by Yaa Gyasi

Olga Dies Dreaming by Xochitl Gonzalez

Inside Out by Demi Moore

Going There by Katie Couric

Pride and Prejudice by Jane Austen

Musical Chairs by Amy Poeppel

Elin Hildebrand Literati Book Club

Limelight by Amy Poeppel

MadWoman by Louisa Treger

Viola Shipman

Magic Season: A Son’s Story by Wade Rouse

Connect With Us:

Amy is @momadvice on Instagram

Kathleen on Twitter

Kathleen on Instagram

Kathleen Carter Communications

patreon.com/momadvice

Author of the highly successful How to Do It Frugally Series of books for authors, Carolyn is constantly in touch with writers worldwide, helping them find ways to improve their writing, editing skills, and most importantly, how to market a book without going broke. We discuss her latest book, Great Little Last-Minute Editing Tips for Writers, filled with the most common mistakes she finds in the manuscripts of new writers.

howtodoitfrugally.com

We’d like to hear from you. If you have topics or speakers you’d like us to interview, please email us at podcast@talkingbookpublishing.today and join the conversation in the comments on our Instagram @writerspubsnet.

Topics Covered

For Peter Goodman's final episode as host, new host Christopher Locke asks Peter about his experience as an editor and publisher. From working in Japan and the UK for ten years to running his own publishing company for over thirty years, Peter has seen a lot of technologies and trends come and go. But some things are still fundamental, and among them is the motto Peter learned in Japan: "Let's have publishing fun!"

Christopher Locke will be reintroducing Inside Independent Publishing (with IBPA) in a new format starting monthly in January 2021. Stay tuned!

Thanks to all the guests for sharing their wisdom and expertise!

Links

IBPA
https://www.ibpa-online.org/

Stone Bridge Press
https://www.stonebridge.com

Participants

Christopher Locke is the Member Liaison for IBPA, ibpa-online.org. He will be assuming host duties of the podcast in January 2021.

*Peter Goodman** (host) is publisher of Stone Bridge Press in Berkeley, California. He began his publishing career in Tokyo, Japan, in 1976. A longtime member of IBPA, he has served on the IBPA board and as IBPA board chair.

For more information, go to IBPA at https://www.ibpa-online.org/.

In the last episode, we discussed two crucial pillars in a successful PR campaign: publicity and marketing. Today’s focus is on the third pillar: community outreach. When it comes to generating word of mouth sales, community outreach is your most powerful tool. Today, we’re exploring different ways you can reach a wider audience with the help of community partners, and how to best incorporate this outreach into your greater PR plan.

Because I’m recording this episode in the middle of a pandemic, I will be focusing on initiatives that can be done safely; meaning, online or with social distancing guidelines in place. Hopefully, I will need to re-record this in the near future to incorporate in-person events, but right now, we’re working with what we’ve got.

Ready to launch your own breakout book with the help of a veteran publicist and community of savvy authors? Visit https://kayepublicity.com/yourbreakoutbook  to become a member.

Readers are risk averse. They don’t want to invest time and money on something unless they know it’s good. According to Nielsen, 60% of readers buy books from authors they like or because they’ve enjoyed other books in that series. Statistically speaking, this means that 60% of the reading public won’t take a chance on an author they’ve never heard of. By establishing a clear author brand, you will convey to readers what your book is like and provide reassurance that they will enjoy it.

In today's episode, you will learn how to identify, create, and establish your unique author brand. I created a free worksheet to help you through this process. Visit https://kayepublicity.com/brandworksheet/ to download and use it as you listen to the episode.

Ready to launch your own breakout book with the help of a veteran publicist and community of savvy authors? Visit https://kayepublicity.com/yourbreakoutbook  to become a member.

Is it better to reach a new reader or cultivate a relationship with an existing one? A variation of this question is, is it more expensive to sign a new client or re-up with an existing one?

Too often, authors are only focused on reaching new readers, when in fact, nurturing their relationship with their existing readers can lead to a myriad of opportunities. A single sale can lead to:

·       More books purchased

·       Reviews posted to Goodreads and Amazon

·       Word of mouth

·       More first-week sales of the next book

In this week's episode, we dive into how authors can nurture a loyal community of fans, leading to more sales with less effort.

Ready to launch your own breakout book with the help of a veteran publicist and community of savvy authors? Visit https://kayepublicity.com/yourbreakoutbook  to become a member.

Welcome to Your Breakout Book, the podcast that helps authors like you write, publish and prosper. I’m Dana Kaye, the founder of Kaye Publicity, and I’ve dedicated the majority of my life to helping authors establish their brands and reach more readers. I believe that every author, regardless of genre and publishing path, has the ability to cultivate an engaged community of readers, increase their sales, and have a thriving writing career.

But let me be clear, my methods are not one-size-fits-all, nor do they rely on quick-and-easy marketing tactics. If you’re looking to throw money at your problem and become an instant overnight success, then stop listening now. But if you’re looking to implement long-term, sustainable strategies that ensure your readers will come back for every book you write, then you, my friend, are in the right place.

If you're ready to launch your own book with the help of a veteran publicist and community of savvy authors, then I encourage you to become a member of Your Breakout Book. Click here to join!

What kind of virtual author events are successful in getting the word out, supporting booksellers, and developing enthusiastic online communities? Maria Dismondy of children’s book publisher Cardinal Rule Press has had recent success and discusses strategies and goals.

Topics Covered

• online book launches and book “tours”
• partnering with bookstores
• sign-up events vs public streaming on Facebook and other platforms
• advance sales before the event
• sponsored and partnered events with giveaways as a way of developing and sharing contacts
• how to find partners for a virtual event: be sure to match the audience to the mission
• keeping pitch letters effective and succinct
• how the pandemic crisis may be creating new and permanent opportunities for new kinds of book promotion
• advice: pick 1 platform and be consistent with your message and timing
• be sure to spend more time “giving” than “selling”; you may not have a direct ROI but you will be building community
• how far in advance should you contact sponsors? participants?
• the growing importance of bookshop.org
• why traditional media are still important
• good advice: “do one thing every day!”

Links

CardinalRulePress.com
www.cardinalrulepress.com

Maria Dismondy
www.mariadismondy.com

Sample a reader's guide: Evie's Field Day by Claire Noland
https://cardinalrulepress.com/uploads/pdf/Evies%20Field%20Day%20FINAL.%5B1%5D.pdf

Participants

Author and founder of the publishing company, Cardinal Rule Press, Maria Dismondy inspires and educates others in the book industry.

Her background in early education and research enables her to touch lives the world over while touring as a public speaker in schools, community forums, and at national conferences. When Maria isn’t working, she can be found embarking on adventures throughout southeast Michigan and beyond, where she lives with her husband and three book-loving children. 

Peter Goodman (host) is publisher of Stone Bridge Press  in Berkeley, California. He began his publishing career in Tokyo, Japan, in 1976. A longtime member of IBPA, he has served on the IBPA board and as IBPA board chair.

For more information, go to IBPA at https://www.ibpa-online.org/.

Marika Flatt, Founder of PR By the Book, a book publicity firm, and Travel Editor for Texas Lifestyle Magazine talks with Jeniffer and Chad about her path to the world of publicity. You'll learn what she and other publicity firms do. And don't do. They also talk about who does what during the book marketing process and what's expected of authors themselves. Marika tells The Premise how she manages to do all she does, and what it's like to own your own business and work with your spouse—which Jeniffer and Chad may know a thing or two about.