E14 Navigating the Many Sides of Marketing with Kendall Egan
Today I sat down with Kendall Egan co-founder of Boxx, a startup that creates pre-fab work from home pods. She has spent most of her career working in various aspects of marketing, including many startups, and owning her own marketing consulting agency. We got into the vast field of marketing and talked about what areas are important for small businesses and startups. This episode is like a mini masterclass in marketing. Kendall is an expert in her field and shared a lot of her knowledge with us. I will be taking some of the lessons learned back to my own business with a deeper understanding of what marketing is and can be.
Some Topics We Covered:
- Start-ups vs corporate companies
- All the different kinds of marketing
- Which social media should you be on?
- Why target market is so important
- Using data to help find customers
- How new technology like AI can help marketers
- Gut feelings vs the data
- Boxx, her current startup
Connect with Kendall Egan:
- Boxx website
- Follow Kendall on LinkedIn
- Follow Boxx on IG
- Kendall's email: kendall@box.work
Connect with me:
- Subscribe to my Substack
- Follow me on IG
- pleasantpodcasts.com
- If you would like to start your own podcast you can download my free Podcast Launch Roadmap to help you get started
