bradcleveland

Tugboat Institute® member Brad Cleveland is a global expert in customer strategy and management. His recent book, Leading the Customer Experience, along with his LinkedIn Learning Courses and numerous articles, have been translated into a dozen languages. He is a sought after speaker and consultant worldwide.

When Brad was a young man, he had the opportunity to speak with W. Edwards Deming, who gave him a piece of profound advice: drive out the fear! Many years later, Brad has come to fully appreciate the role that fear can play in limiting performance and success in an organization. In this short Tugboat Institute talk, he reminds us how important it is to create a culture in our businesses where everyone - from the customer to the employee to the CEO - can operate free of fear.

Listen and be emboldened to help drive out the fear in your organization.

Tugboat Institute® member Brad Cleveland is a global expert in customer strategy and management. His recent book, Leading the Customer Experience, along with his LinkedIn Learning Courses and numerous articles, have been translated into a dozen languages. He is a sought after speaker and consultant worldwide.

When Brad was a young man, he had the opportunity to speak with W. Edwards Deming, who gave him a piece of profound advice: drive out the fear! Many years later, Brad has come to fully appreciate the role that fear can play in limiting performance and success in an organization. In this short Tugboat Institute talk, he reminds us how important it is to create a culture in our businesses where everyone - from the customer to the employee to the CEO - can operate free of fear.

Listen and be emboldened to help drive out the fear in your organization.

Great products are not enough.

With 24-7 access to the internet, customers expect and demand immediate engagement. Customer service is key to business success.

In this Tugboat Institute® podcast, Brad Cleveland, one of the world’s foremost experts on customer management and a consultant to Fortune 500 companies, contends that quality customer care is the most powerful differentiator in business. Whether you are a mom-and-pop shop or a global enterprise, technology has leveled the playing field so that any size business can deliver five-star service to their customers when they need it the most.

Be an Evergreen® leader. Listen, learn and engage.

Great products are not enough.

With 24-7 access to the internet, customers expect and demand immediate engagement. Customer service is key to business success.

In this Tugboat Institute® podcast, Brad Cleveland, one of the world’s foremost experts on customer management and a consultant to Fortune 500 companies, contends that quality customer care is the most powerful differentiator in business. Whether you are a mom-and-pop shop or a global enterprise, technology has leveled the playing field so that any size business can deliver five-star service to their customers when they need it the most.

Be an Evergreen® leader. Listen, learn and engage.