109 Growing Natural Sales With Mainstream Strategies, Rudi Fischer & Brad Locke With Red's All Natural
Ever wish there was an easy to follow roadmap to grow your brand? Well now there is. Learn what pitfalls to avoid while leveraging proven strategies and staying true to your mission & core values. That’s the purpose of this podcast & this week's focus.
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Do you ever wish you had a shortcut or a crystal ball or just a way to look into the future to understand how to get onto a retailer's shelf? Do you wish you knew all the strategies that the experts knew? Do you wish you had the opportunity to learn from others' mistakes? Well, now you do. In this episode, this is what we're going to be talking about. That's what this podcast is all about. That's what all my content is about, and the courses that I created. They're designed to teach you how to get your products onto more retailers' shelves and into the hands of more shoppers.
One of the best ways to do that is to take a look at what other brands are doing, even the big brands. Now, I know a lot of small brands say, "No, we want nothing to do with the big brands. We want to be unique and different." The reality is that there are things that they can learn, things that you can learn from the big brands. You can learn how to do things better and still keep natural, natural. Let me put this another way. There are similarities between natural and mainstream. We all sell our products at a retail store. We share some of the same customers, and a lot of the technology, like the shelving we put our products on, are very similar.
In fact, when I started in this industry, things in mainstream were exactly the same as they were in the natural. For example, we called on every single store. We had to merchandise all the products within each store ourselves. Pricing and promotions were all handled on a store-by-store basis. Our products were delivered to the store by distributors. In other words, you really couldn't tell the difference. What happened was, a retailer named Walmart was born, and they forced us to be more strategic. Love 'em or hate 'em, they forced us to be more strategic. They forced us to pay more attention about what it costs to put a product on a shelf.
Walmart's claim to fame is that they can put a product on their shelf at a dramatically lower cost because of their efficiencies. Because of that, we needed to learn how to better manage our inventories, how to better manage our promotions. That was why category management was born. I talk about this a lot on the podcast, in my courses, and my content. This podcast episode further validates those strategies; the same strategies that you can use to get your product onto more retailers' shelves and into the hands of more shoppers. At the end of the day, that's what we're here for. You've put all your effort into building a product that's creative and innovative. Shouldn't your business strategy be as innovative and creative as your product is?
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