Harnessing the Power of Brand Ambassadors with Jodie Cruttenden | The GelBottle
Are you looking to get ambassadors involved with your brand? Tune in to this episode to see how one of the biggest nail care companies does this.
This week, we're back with another podcast episode all about using brand ambassadors to grow your brand. In this episode, Olivia sits down with Jodie Cruttenden who is Global Brand Ambassador Manager for The GelBottle, a leading brand in the nail care industry. Jodie has worked on campaigns with a range of well-known names including Maura Higgins and Megan Barton-Hanson. With a collective social media following of over 1 million people, the reach of The GelBottle is huge and the brand's ambassador scheme has helped to grow and connect this following further.
This episode covers:
- Brand ambassadors
- Working with influencers
- Untraditional routes into marketing
- Working for a huge company, including Ann Summers and The GelBottle
- Local marketing
- Growing an online community
- Influencer programmes
- Marketing and taboo topics
This episode is a must-listen for anyone wanting to implement a brand ambassador scheme to help grow a community for their brand and a huge thanks to Jodie for joining us on this episode.
If you're new around here, make sure you're following Girls in Marketing on social media:
LinkedIn: https://www.linkedin.com/company/girls-in-marketing/
Instagram: https://www.instagram.com/girlsinmarketing/
TikTok: https://www.tiktok.com/@girlsinmarketingg