Podcast summary and Notes on " brand journalism"

Leveraging Expert Commentary: with Carmi Levy, Technology Journalist

Is there a way for you to develop a channel or opportunities for you to be seen as a media go-to expert; or even better, a pundit who can legitimately comment and provoke a story or discussion – based on the news of day that can benefit your overall comms goals??

What is the value of expert commentary? … and is your organization poised to leverage someone from within your ranks to create this subtle but potentially high-profile form of brand journalism.

In this episode we speak to Carmi Levy… the London, Ontario-based Tech analyst and journalist who created an avenue to become just such a go-to technology expert. His approach and success are based on years of building solid and valuable relationships. However - the process he developed is one that can be replicated if it makes sense for your business … but AGAIN it does rely upon a great deal of relationship building. And speaking of that... I am so pleased I have a relationship with Carmi that led to his willingness to come on the podcast and share with you his insider approach to garnering this type of media coverage when we recently spoke recently via Zoom….

www.KEITHMARNOCH.com

YouTube:
https://www.youtube.com/channel/UCS-NIyvelhPwRFobcEJhtQw

Visit SPEAKING OF MEDIA on Facebook:
https://www.facebook.com/MediaSpeaking

Join the SPEAKING OF MEDIA COMMUNICATOR'S DISCUSSION GROUP on Facebook
https://www.facebook.com/groups/419214615993269

See Speaking of Media on Instagram:
@speakingofmedia
https://www.instagram.com/speakingofmedia/

And join the conversation on Twitter at:
https://twitter.com/MediaSpeaking

Keith Marnoch is on LinkedIn:
https://www.linkedin.com/in/keith-marnoch/

Intro / extro Music courtesy of :
~~Roa Music~~
▶YouTube
https://www.youtube.com/RoaMusic
▶Spotify
https://open.spotify.com/artist/1ETpo...
▶Soundcloud
https://soundcloud.com/roa_music1031

Speaking of Media ....with Keith Marnoch

en-usJuly 15, 2021

Brands as Publishers: Lessons Learned and Future Trend Predictions

The buzz: The buzz. According to a recent eMarketer report, marketers will spend $8.8 billion on native advertising by 2018. Naturally, this means the digital content landscape will continue to become increasingly crowded with articles, videos and graphics from a variety of different brands. How can your brand reign-in control of your content strategies and stand apart from competitors to ensure your stories are making a positive impact? The experts speak. Rebekah Iliff, AirPR: “Nothing in life is to be feared, it is only to be understood. Now is the time to understand more, so that we may fear less” (Marie Curie). Andy Hilton, ADP: “Either write something worth reading or do something worth writing” (Benjamin Franklin). Tim Clark, SAP: “Complexity is your enemy. Any fool can make something complicated. It is hard to make something simple” (Richard Branson). Join us for Brands as Publishers: Lessons Learned and Future Trend Predictions.

Technology Revolution: The Future of Now

en-usJanuary 06, 2016

On this page

brand journalism

Episodes (2)

Leveraging Expert Commentary: with Carmi Levy, Technology Journalist

Brands as Publishers: Lessons Learned and Future Trend Predictions