brand photography

Have you ever felt the pressure to rise above the noise?

In this episode, we're chatting with Kira Goff, a brand photographer who has made her mark in an industry that - let's be honest - is fairly oversaturated. 😆

Kira shares her journey, from realizing she needed to niche down in becoming a brand photographer to opening up her own brick-and-mortar photography studio.

Plus, she's dishing up hot actionable tips for niching down, getting great brand photos, and marketing yourself as a brand photographer!

Hit Play Now to Hear:

⭐ How Kira's entrepreneurial spirit was sparked with a supercharged lemonade stand and carrying her camera around everywhere

⭐ Transitioning into brand photography and ditched the 'niche down' advice

⭐Balancing work life and home life, setting priorities and figuring out business as a working mom

⭐ Practical tips for increasing visibility with SEO, boosting the success of your email list, and more

⭐ Putting community before competition - to grow your business!! How collaboration has added LOTS to Kira's success

Connect with Kira at kirawhitney.com and kindlecos.com, and on Instagram at @kirawhitneyphotography and @kindlecos!

Tune into the Hashtag Managed Podcast now: Website | Apple | Spotify

Connect with your host Kinsey:

• Feel Good Social Website: feelgoodsocial.com
• Feel Good Social Instagram: @feelgoodsocial

Check out our sister podcast, Authentic AI for Entrepreneurs!

• Authentic AI Website: diywith.ai
• Authentic AI Instagram: @authenticaiforentrepreneurs

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Ready to simplify your content by focusing on the posts that matter? Check out our 12 Essential Posts Strategy Mini-Course here: feelgoodsocial.com/minicourse

Welcome to another inspiring episode of "From Passion to Profit"! Today, Nichola is joined in the studio by special guest, Katie Needle, a talented brand photographer known for her unique approach in creating brand photos that capture the essence of you and your business. Get ready to discover how to stop using boring headshots and create visually striking brand images that really help you and your business to stand out. 

Katie emphasises the power of authentic imagery in building trust and connection with your audience. You'll also learn practical tips for taking better self-portraits and get insights into planning your brand photography session with Katie.

Key Takeaways:

1. Authenticity Matters: Katie emphasizes the importance of showcasing your true self and brand values through visuals, breaking away from traditional corporate headshots.

2. DIY Photography Tips: Learn how to improve your self-portraits with simple techniques like using a tripod, leveraging natural light, and considering video recording for dynamic shots.

3. Customized Brand Sessions: Discover the different options for brand photography sessions, including full-day sessions, visual refresh sessions, and pop-up sessions in various UK cities.

4. Elevate Your Brand: Katie's expertise in brand photography can transform your brand's visual identity, helping you connect on a deeper level with your target audience.

To explore Katie's portfolio and learn more about her brand photography services, visit Instagram @katien.co or Katie's website.

Until next time, keep shining with your authentic brand! 

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Family photography is an art, but commercial and brand photography is for storytelling. This episode will give you a peek behind the curtain of brand photography. Kassady Gibson is the owner of Focus Creative where she has worked with over 300 brands to build out not just their photography but their growth strategy with high-quality visual content that tells a story. Kassady shares a lot of great tips from knowing when to hire a photographer to what to do with the photos when you get them.

Some key takeaways from this conversation:

• Update your photos every 6 months to keep your look fresh across all of the platforms
• Build your brand story with your photographer
• Take art direction and feedback from the photographer, allow them space to let their vision come to life for you
• The highest levels of engagement will come when you have a plan for the content
• Don't be afraid of tools like canva and later for your content creation and planning

Follow Kassady @FocusFairhope and visit Focus Creative online to pick up her free download to help you get started with brand photography.

For more information about this episode and the partners mentioned in it, visit erinkraebber.com/podcast.

Erin Kraebber is a marketing strategist for local businesses and service providers and local business owner herself.

Find Erin on Facebook: https://www.facebook.com/ErinKraebberBrandSolutions/

Find Erin on Instagram: @erin_kraebber

Raj is a personal brand photographer who works with entrepreneurs, authors, and speakers that want to live on their own terms. He helps them convey their beautiful, complex, multifaceted stories on camera to connect with their audience and build community. 

He believes that being authentic and vulnerable is the only way to build deep, meaningful relationships, stand out from the crowd, and build a powerful personal brand as a thought leader.

“Connection comes when we are vulnerable. Connection comes when we are real, when we show something that's true.” - Raj Bandyopadhyay

We discussed:

[01:50] How personal brand photography can impact your business

[04:44] From data scientist to personal brand photographer - Raj’s story

[09:14] Bringing authenticity, connection, and confidence to a brand photoshoot

[17:50] Misconceptions around confidence and what “professional” looks like 

[21:49] Three types of stories to inspire your next personal brand photoshoot

[31:18] Mindset blocks Raj has overcome to accept his purpose and mission

[36:27] Raj’s dream vision for the world

Resources from this episode:

14 LinkedIn Content Prompts: Build your personal brand and thought leadership, show up for your target audience and grow your know-like-trust factor with your professional audience on LinkedIn. 

Connect with Raj: 

Website: seriesaphotography.com

Email: raj@seriesaphotography.com

LinkedIn: Series A Photography

Demystify LinkedIn with Tania

The people who can make your social impact dreams come true are on LinkedIn. They’ve probably even connected with you already! Our LinkedIn VIP Day is a 1:1 intensive for purpose-driven women who are ready to take their place as the trusted, go-to voice in their niche.

To become an approachable expert. To stand out as you stand up for your mission.

Let’s create your personal brand strategy for LinkedIn using our 5-Step Framework. Learn more at: https://lumosmarketing.co/linkedin-vip-day 

Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co

This week we chatted with Allison Smith from Dandelion Digital, she shared the reason why she went from corporate to entrepreneurship. It might surprise those who know her it wasn't a path she intended to take, but one she is grateful for.

As the world opens back up you can expect to see Allison taking amazing photos. Check out a bit of her bio:

Dandelion Digital, led by Allison Smith, works with small business owners to post with purpose through photography & social media.

The previous 10 years of corporate experiences all had a common thread. Using my experience in photography & social media management to support local communities, businesses, and events. When relocating to Nova Scotia I went through the SEB program and launched Dandelion Digital in 2020.

Dandelion Digital helps small business owners post with purpose through photography and social media. We create photo galleries and content strategies to level up your brand visibility and reach your ideal client.

For more on Allison:
https://www.instagram.com/dandeliondigitalhfx/

https://www.linkedin.com/in/ajsmithphoto/

https://dandeliondigital.ca/

Most of us love getting new headshots or brand photos done, but have you ever really tried to create a brand strategy with your photos? You need more that a one-dimensional profile headshot to really connect with your audience and build an engaging, profitable business. In this episode, brand strategist and photographer Mallika Malhotra is explaining her strategies behind using your story to create your brand photos and strategy, along with the 6 key images she says you need to have to build a memorable and authentic brand.

Check out the show notes for this episode: hayleyluckadoo.com/post/mallika

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Connect with Mallika:

• Check out Mallika’s website
• Follow Mallika on Instagram @mikifotoco
• Get the Brand Visibility Booster

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