brand protection

Andrei's career in intellectual property began when he fought a Russian radio station that stole his father's music. Since then, Andrei has written multiple books on intellectual property, one an international bestseller, and he has helped thousands of entrepreneurs and companies protect their IP.

He believes people who have created something deserve to not have it stolen from them. Hard-working entrepreneurs shouldn't be taken advantage of. That's why he founded Trademark Factory. That's why he's passionate about sharing his experiences with growth-minded entrepreneurs who want to build amazing brands.

When he's not helping secure trademarks, Andrei enjoys living in Dubai with his wife and three kids. He also dreamed up, designed, engineered, and had made for himself a one-of-a-kind DrumDesk™. Now he can type emails and do double-bass paradiddles at the same time.


Go to trademarkfactory.com and request your free call with Trademark Factory strategy advisors to get your trademarking process started. Because without a trademark, you don't own your brand. In fact, you don't even have a brand. What you have is a name, an image, or a phrase that you WANT to be your brand. But they only become your brand once you can legally stop others from using similar names, images, and phrases to sell their products and services. That's what trademarks do. And that's what Trademark Factory can help you get with a guaranteed result for a guaranteed budget.

Please Rate & Review
Visit Parent Company Altogether Marketing LLC

For many years big brands and manufacturers have taken a passive approach to Amazon, allowing resellers to sell their products on the platform provided they abide by MAP.

But the reality is that Amazon is unlike any other sales channel. Failing to control and defend your brand can have devastating consequences well beyond the platform.

To highlight this point, many sellers will start their product research on Amazon, even if they buy from another website or a brick-and-mortar store. If no other reason we give you in this episode persuades you, then this one should.

The only way to gain control of the marketplace is to establish yourself as the only seller of your brand on Amazon. Allowing multiple resellers creates additional complexities and ultimately harms your business and your customers.  

The question then is, why don’t brands do it?

The HUGE obstacle brands face is the internal belief that it’s okay to let resellers stay on the Amazon Platform. They view themselves as only B2B.

In this episode, Jason and Shannon break down the false beliefs behind this mindset and why being the only seller of your brand on Amazon is the best and only way to succeed.

Key Takeaways

- Why brands are unwilling to enforce channel control (03:03)

- Why MAP is not a channel control strategy (05:03)

- Obstacles brands face on Amazon (07:58)

- Profitability on Amazon vs. other channels (09:14)

- The distributor model is dying (10:53)

- Problem with allowing multiple sellers of your product on Amazon (12:26)

- Advertising attribution issues with multiple sellers (14:41)

- Value of having a direct relationship with consumers (19:42)

- If you’re not on Amazon, you’re totally susceptible to counterfeiters (22:02)

- The benefits of controlling your brand (24:39)

Additional Resources:

- Schedule a FREE consultation with the Ave7 team

- Grab the FREE Amazon Seller Central Checklist

- Get the book “The Amazon Jungle” book by Jason Boyce

- Learn more about Avenue 7 Media

----

Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).

Follow us on your favorite podcast platform so you never miss an episode!

Meet Steve Neil... 'Brand Protector' and director of The Trademark Helpline.

Steve's mission is to ensure that business owners look after their intellectual property and the brands they've started from scratch. But he had to balance that with the challenges of becoming a business owner himself - a tale worthy of a reality TV series.

It's '2-for-1' in this latest edition as Steve not only shares his expertise and wisdom in the sometimes overlooked area of trademark/brand protection - including the mistakes most commonly made by businesses - but also describes taking on a going concern and the changes required when he realised that the buck stopped with him.

Presented by Andrew Parsonage, with expert analysis from Ollie Collard and reaction from our listener community courtesy of Samantha Miles.   

Proudly sponsored by our wonderful partners:

National Protective Security Authority - NSPA: The Secure Innovation campaign helps you take steps to protect your business from hostile threats. Don’t leave it too late. Use the link to download the quick-start guide now:

NPSA.gov.uk/innovation

Hexa Finance: Hexa provides business finance to help you grow from start-up to success. To access your free consultation, simply go to:

hexafinance.co.uk/contact

Have questions about our podcast or an episode? Ask our hosts, chat now

We talk about trademark with the internationally renowned designer and director Zoa Martinez. She is the recipient of over 150 international design and marketing awards, including Emmys, Promax/BDA, Tellys, Clio, Graphic Design USA, and the New York Film Festival, and more.

Contact Information

Robert Wright

Website: counselinthecloud.com

Susan Leonardson

Email: hi@susanleonardson.com

Website: susanleonardson.com/discover

Facebook: facebook.com/susleonardson

Whether you are a seven-year-old trying to explain what you were just doing on a video game, to how you communicate in business and in life, we are all storytellers. Some brands tell their stories in more conservative ways, while other brands lean into the risk profile and experiment with what resonates with consumers. How should everyone, from individuals to big brands, tell stories, and tell them well? Fred Faulkner provides a perspective on how to balance the risks and opportunities that come with content marketing.