brand purpose

Episode #83. ‘Purpose for organisations’ is the holistic skill for marketers explored in this episode.

Purpose is the reason for a brand or organisation to exist beyond making money – evoking an emotional response from your consumers, benefitting all of your stakeholders and providing a higher reason or cause to contribute to society as a whole.

Abby’s guest is strategic marketing consultant, author and founder of The Agency of the Future, Paul Skinner. Through his consultancy work and other social ventures such as co-founding Marketing Kind, Paul champions purpose and using marketing as a force for good.

In this episode, Paul discusses purpose for enterprises, which is the focus of his new book – The Purpose Upgrade: Change your business to save the world, change the world to save your business.

Paul shares why purpose is so important to our human nature, the benefit of defining, reviewing and upgrading your purpose and the need for marketers to create meaningful purpose for all stakeholders of your organisation.

Plus Paul shares his advice for marketers. More information about Paul’s book can be found here The Purpose Upgrade by Paul Skinner

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk 

How to take a topic and make it unique to stand out as a speaker 

In this episode of #SpeakingBusiness Podcast, I talk to Paul Spiers.

Paul Spiers is Founder of The New P&L® Brand Purpose Institute and host of the internationally respected global business podcast series, ‘The New P&L® – Principles & Leadership in Business’.  He is focussed on helping leaders to solve one of today’s big business challenges:  how to rediscover and re-engage Purpose in their business, then use it to underpin and drive its commercial, strategic and operational arteries - the critical cornerstones of any successful business.

A respected thought leader and advocate for a ‘New P&L’ for Business – one based on Principles & Leadership not just Profit and Loss, Paul is on a global mission to rid businesses of their ‘vinyl values’ – empty slogans, propositions and statements that are as thin as the office walls they so often reside on, and replace them with an intentional commitment to authentic and principled leadership and purpose-led business; to inspire leaders, engage employees and ignite innovation and growth.

Learn more about Paul

Somewhere inside of this episode is your Home-Run,  Viral Ignition Button - ALL IN ONE!
That something articulates : 

All that you do
Everything you stand for
Your competitive advantage
Your higher purpose
Your ethos
Your mantra
Your reason
AND!!! 

...What you actually sell - rather then what you think you sell. 

All That And SOOO MUCH MORE - and it does it in a single word.

But to get to that word, you have to put in the heart work and this episode is EXACTLY How You Can Do It. I would tell you more, but I'd MUCH rather you TUNE-IN + Crank IT UP to listen to all of the goodness inside.

It's all about that base, guys -and this is where we become master builders🔥🔥💥

Catch The Show NOTES + Full Article Posted Every Thursday >>>
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OH!! And SUBSCRIBE, 'Cause It's The Right Thing To Do!

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Oh-Oh-Oh...lastly, if you did all of the above -AND your still reading this. 
YOU, sir or madam, ROcK. ❤️🙏🏽

Julie and Laurent speak about the foundational questions that face all brands — whether you are just building one or need to sustain one. 

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In this episode, we address what a brand purpose is, what it isn't, and why it's one of the most crucial elements of your brand.

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