brand sponsorship

Explore " brand sponsorship" with insightful episodes like "Brands & fans in sport & entertainment in 2023", "PR & the most controversial World Cup in history", "Ep 32 - How to Land Dream Brand Partnerships With Korey Larkins", "Horse Racing In The Metaverse – AB InBev and Virtually Human Studios (Zed.Run)" and "Brand Sponsorship Questions Answered & Secrets Revealed" from podcasts like ""PR Resolution podcast", "PR Resolution podcast", "Phoenix's Universe", "The VentureFuel Visionaries" and "Influencer Entrepreneurs: Blogging & Social Media Tips"" and more!

Episodes (5)

Brands & fans in sport & entertainment in 2023

In this episode I interview Amar Singh, ex-Evening Standard journalist turned content and digital marketing expert in sport and entertainment. Amar spent time at data-football specialists, Squawka. He worked in-house at Budweiser as Head of global football content and then at West Ham United where, as Head of Content, he helped the club grow its audience to a global level across multiple platforms. Now at MKTG as Vice President of content and communications, Amar and has team are experts at understanding fans on a deeper level and often on a large global scale. In our chat we explore the latest MKTG research ‘modern fan decoded’ and how a change in fan behaviour in the last few years has changed the sport and entertainment industry. We talk about the rise in sports professionals and football players specifically being more influential in 'cause awareness' and therefore brand's activity around them. We look at what generation of fans are more receptive to brand engagement and why the younger generation are demanding more, not just in their experience but how they expect the brand to operate and do better in the world. This interview is full of wisdom and practical tips on collecting insight and behaviour measurement too. You can watch the video of this interview on YouTube: https://youtu.be/RqaB_uF1jZU Follow Amar's sports marketing newsletter and on Twitter: https://thesportsmarketeer.substack.com/ https://twitter.com/amarjourno Special Guest: Amar Singh.

PR Resolution podcast

en-usDecember 12, 2022

PR & the most controversial World Cup in history

At the time of publish, we are 3 weeks away from the 2022 Fifa World Cup in Qatar. Normally at this stage we’re at the height of World Cup hype, fans are excited about team selections, journalists are reporting from training camps and tabloids are on WAG watch. This year is very different. Nearly all lead-up stories have been negative; covering the human rights issues, corruption, timing and infrastructure problems. So what does this mean to the huge World Cup audience? How does this affect the associated brand sponsors? Are there the same news-jacking opportunities for non-official partners? I interview one the world’s leading experts in sports marketing and brand partnerships; Andy Sutherden to find out. The former head of International Brand Consulting at CAA (Creative artists agency) and ex global head of sport partnerships and marketing at H&K Strategies, helps us navigate the change in comms strategy, reputation, activation and measurement of one of the most controversial worlds cups in history. Our interview covers; - The benefits and pitfalls of the £50billion Sponsorship industry - How you should prepare for crisis around this & future World Cups - The Danish sponsor Hummel’s shirt launch & the conflicting stories that have been buried around it Plus - Andy share his prediction on why several coincidences around this tournament may have set a new template for all future World Cups. Whether you’re working on a World Cup campaign now, thinking of using it as a hook OR into the game, brands and fans this episode is for you! Special Guest: Andy Sutherden .

PR Resolution podcast

en-usOctober 23, 2022

Ep 32 - How to Land Dream Brand Partnerships With Korey Larkins

Do you want to work with some amazing brands?

In this episode, I chat with Korey Larkins of @theturnedgentleman. We talked about how to land dream brand partnerships. He walks us through some of his best tips in working with brands.

Key takeaways from this episode:

When you are looking for brands to partner with, consider what are your favorite brands. Check their missions are, how they see things, and if it is aligned with your vision.
Search for hashtags. Avoid pop-ups.
Check the brand you want to partner up with. Check their page and their look. Do some research about the brand or company.
Do photoshoots similar to what they have.
Pay attention if the email you get comes directly from the brand or firms that represent them.
Engagement is more important than the number of followers. Focus on your content.
Quality is better than quantity.
If you are going to do something, don’t reinvent the wheel.
Interact with people on social media. Treat social media like a networking event.
Start with the city where you are.

Hello! I’m Phoenix.

As a hybrid shooter (photo & video), I quickly learned how brand content is so critical! I continued to create visual content for my brand, and my love for content creation grew. Working with creative entrepreneurs, I identified their consistent struggle with connecting their brand to engaging content.

Let's connect! I love to laugh, brunch, and drink margaritas. Join me on this entrepreneurial journey to be better.

https://phoenixmichele.com

https://www.instagram.com/phoenixmichelephotography/

If you want to see the visuals for this episode, you can watch the Instagram live here:

https://www.instagram.com/tv/CAwHelHpDFW/

Phoenix's Universe

en-usOctober 05, 2021

Horse Racing In The Metaverse – AB InBev and Virtually Human Studios (Zed.Run)

Lindsey McInerney, the Global Head of Technology & Innovation at Anheuser Busch InBev and Roman Tirone, the Global Head of Partnerships at Virtually Human Studios discuss their first-to-market collaboration on Zed.Run - a virtual horse racing platform which is the talk of the crypto world where steeds are fetching 6 figure sums. The partnership brings the iconic Stella brand front and center in the virtual economy and places them atop of the NFT mania. It’s a masterclass in embracing what’s next now and combines the best of crypto, NFTs, esports, streaming and brand sponsorship.

The VentureFuel Visionaries

enJuly 13, 2021