brand-strategy

This story was originally published on HackerNoon at: https://hackernoon.com/how-to-build-a-brand-community-hacks-from-nike-lego-and-twitch.
Learn how to build a brand community from Nike, Twitch and Lego. I've distilled 3 hacks to apply to community building for your startup, or expert blog.
Check more stories related to media at: https://hackernoon.com/c/media. You can also check exclusive content about #brand-building, #community-building, #brand-strategy, #product-marketing, #product-strategy, #startup-marketing, #user-engagement, #brand-community-building, and more.

This story was written by: @discoverwithjane. Learn more about this writer by checking @discoverwithjane's about page, and for more stories, please visit hackernoon.com.

1) Focus on the key uses of your main product, and focus on the result of this action. This is what your community can help your users with (like Nike helps with measuring running progress)! 2) Choose the metrics your users are concerned with. Your community activities may assist with boosting these metrics. If your product is not meant to bring money, maybe it brings social capital or fame, like Twitch? 3) If your users value something deeply, like Lego creators value freedom - can you give it to them in your product and/or community? Think how you could collaborate with your pirates.

This story was originally published on HackerNoon at: https://hackernoon.com/decoding-the-art-of-influencer-marketing-7-essential-insights-for-entrepreneurs.
Influencer marketing, set to be worth $22.2bn by 2025, can be a good way to reach target audiences in a crowded digital world.
Check more stories related to media at: https://hackernoon.com/c/media. You can also check exclusive content about #influencer-marketing, #digital-marketing, #brand-strategy, #social-media-marketing, #growth-hacking, #partnerships, #content-marketing, #influencer-marketing-strategy, and more.

This story was written by: @normbond. Learn more about this writer by checking @normbond's about page, and for more stories, please visit hackernoon.com.

Influencer marketing is set to be worth $22.2bn by 2025, and in a crowded digital world it can be a good way of reaching a target audience, according to the latest report by Forbes. This article lists seven important things that marketers need to know about influencer marketing to help them maximise its potential. These include the fact it can be a very effective way of reaching the target audience, but that it is important to choose the right influencers, as the most popular are not always the best fit for a brand. It is also crucial to track the results of campaigns and to build ongoing partnerships with influencers, who can become effective long-term ambassadors for a brand.

This story was originally published on HackerNoon at: https://hackernoon.com/dan-koe-my-creator-business-has-generated-dollar17m-in-revenue-5-thing-that-i-learned.
In the last 365 days, my creator business has generated $1.7m in revenue. These are the top 5 insights I've collected:
Check more stories related to business at: https://hackernoon.com/c/business. You can also check exclusive content about #business, #entrepreneurship, #creator-economy, #content-creation, #branding, #brand-strategy, #brand-building, #tech-twitter-thread, and more.

This story was written by: @techtweeter. Learn more about this writer by checking @techtweeter's about page, and for more stories, please visit hackernoon.com.

1) The most profitable niche is you. The first thing you'll hear when you want to start a business is to "choose a niche." You do this by: - Choosing a market - Narrowing to a sub market - Creating a customer avatar - Identifying their problems Then, you build a solution.

This story was originally published on HackerNoon at: https://hackernoon.com/how-brand-intimacy-takes-your-business-to-the-next-level.
Brand Intimacy: The Hidden Strategy To Take Your Business To The Next Level
Check more stories related to business at: https://hackernoon.com/c/business. You can also check exclusive content about #business, #startup, #entrepreneurship, #entrepreneur, #branding, #brand-strategy, #brand-building, #business-strategy, and more.

This story was written by: @scott-d.-clary. Learn more about this writer by checking @scott-d.-clary's about page, and for more stories, please visit hackernoon.com.

Mario Natarelli is the CEO of the brand management company, Natarello. He says brand intimacy is the emotional connection that customers have with a brand. When customers have a strong emotional connection to a brand, they are more likely to be loyal, recommend the brand to others, and pay a premium for its products.