Building Your Brand as a Service Provider with Jasmine Haitalani
My special guest this week on the podcast is Jasmine Haitalani, a branding expert for 6 and 7 figure coaches and CEO of Highflier Powerhouse. Jasmine joins me to discuss the process and considerations for establishing and growing a brand, from creative decision-making to building your reputation in your industry.
Interviewing Jasmine was a huge inspiration for me and my own rebrand too – thank you to everyone who has been in touch to share feedback on the new Ceels Lockley and Peaceful Service Pro vibe. I appreciate you!
If you’re going through your own business branding or rebranding phase and need some moral support, then head over to my Instagram and drop me a message – I always love hearing from you.
Timestamps
[1:25] Hey love! Welcome to this special episode featuring Jasmine Haitalani
[2:46] So… what actually is branding??
[3:40] “What do you want people to feel?”: Starting a new brand
[5:20] How to build up brand credibility and awareness
[7:30] Consistency, confidence, energy, trust: The pillars of branding
[11:43] Jasmine’s advice on injecting creativity in your brand
[15:14] “Gather your general ideas first”: Why you should avoid Pinterest for branding inspo
[18:31] Bringing your messaging in line with your brand
[21:42] How Jasmine separates out branding, marketing and sales
[24:23] The top 3 branding mistakes that Jasmine sees online
[27:52] The error of making yourself seem bigger than you are
[30:11] How to overcoming business rebrand anxiety
[34:00] Is colour theory actually a thing?? Plus an expert colour tip
[37:33] The full scoop on Branding Revenue Lab
[40:00] Where to find Jasmine online
FOLLOW JASMINE
Highflier Powerhouse on Instagram
FOLLOW ME ON SOCIALS
::
JOIN MY LIST
Don’t miss Profitable Peace, my weekly email series that teaches you how to double your corporate salary working just 20hrs/week.
::
WORK WITH ME
::
FOLLOW + CONNECT WITH CEELS
https://www.instagram.com/ceels.lockley/
https://www.linkedin.com/in/ceels/
::
GET MY WEEKLY EMAILS
Subscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:
https://www.ceelslockley.co/email-list
::
APPLY FOR COACHING
Submit an application for my 1:1 coaching and group programs: