branding for creatives

This month we’re revisiting some of our best episodes to set you up for branding success this year! In this episode, we’re talking all about how to reach your audience other than social media.

Social media is a big part of marketing. It’s the go-to strategy for a lot of people to build their business and reach their audience, creatives included.

But today, we want to remind you that it’s not your only option. Whether you’re frustrated with social media, not getting what you want out of it, or it’s just not your cup of tea, there are plenty of other ways to connect with people and bring in leads.

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Read the accompanying blog post.

Tag me on Instagram @makerandmoxie and let me know you're listening.

And sign up to the Moxie Musings newsletter for more goodness like this.

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Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

This month we’re revisiting some of our best episodes to set you up for branding success this year! In this episode, we’re talking all about why you are your brand’s best asset.

As a solo creative selling your own work, you are your brand. You are often the sole person behind everything that you do - your marketing, your products, your services. You are the visionary and the creative force behind what you do. When people follow your brand, engage with you, buy from you or support you, they are here for YOU. Your personality and who you are has so much power - it’s your brand's best asset.

If you’re ready to power up your brand by sharing your authentic, unapologetic self, then tune in and let’s talk about how to build that incredible connection with your audience!

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Read the accompanying blog post.

Tag me on Instagram @makerandmoxie and let me know you're listening.

And sign up to the Moxie Musings newsletter for more goodness like this.

–––––––––––––––––––––––

Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

This month we’re revisiting some of our best episodes to set you up for branding success this year! We’re kicking things off with some branding 101 to set the stage for the rest of the series!

Branding is a term that gets thrown around a lot in relation to marketing and business, and there are a lot of interchangeable terms that are added into the mix. In this episode, I discuss what branding is, the difference between a brand, branding, strategy, and identity, and what can be included in branding.

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Read the accompanying blog post.

Tag me on Instagram @makerandmoxie and let me know you're listening.

And sign up to the Moxie Musings newsletter for more goodness like this.

–––––––––––––––––––––––

Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

As we reach the end of another year, it is easy to quickly move on and start thinking about the next one. But before you do that, make sure you stop, take a look back, and appreciate how far you have come. Let's talk about why and how to celebrate your wins this year.

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Read the accompanying blog post.

Tag me on Instagram @makerandmoxie and let me know you're listening.

And sign up to the Moxie Musings newsletter for more goodness like this.

–––––––––––––––––––––––

Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

Every year, the approaches and strategies that are top of mind for creatives evolve. In 2024, there are yet again a new set of trends on the rise that artists and makers can focus on in order to stay on top of the latest and greatest approaches to business. Let’s take a look at the top 10 trends creatives need to be aware of in 2024.

–––––––––––––––––––––––

Read the accompanying blog post.

Tag me on Instagram @makerandmoxie and let me know you're listening.

And sign up to the Moxie Musings newsletter for more goodness like this.

–––––––––––––––––––––––

Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

This week on the Brand Your Passion Podcast, I talk to Ruby Jones.

Ruby is an illustrator based in Wellington! She likes to make art that shines a little light on everyday moments and reminds us what it means to be human.

In this episode, I talk to Ruby all about what happens when your art goes viral, publishing books as an illustrator, simplifying social media, how important your values are as a creative, and so much more.

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Content Warning: References to a mass shooting in New Zealand between 00:04:15 and 00:09:14

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Connect with Ruby

Website: rubyalicerose.com

Shop: rubyalicerose.com/store

Instagram: @rubyalicerose

–––––––––––––––––––––––

Read the accompanying blog post.

Tag me on Instagram @makerandmoxie and let me know you're listening.

And sign up to the Moxie Musings newsletter for more goodness like this.

–––––––––––––––––––––––

Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

Have you been working on your brand strategy? Writing your mission? Uncovering your ideal audience? Visualising your visual direction?

It’s powerful stuff that can truly transform your business and your life. But while you can get a lot out of the brand strategy process itself, the long-lasting impact that will help you build a next level brand, is actually using that strategy!

So when your brand strategy is ready, then what? Let’s talk about how to put your strategy into action from day 1 so you can intentionally and effectively build your brand!

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Get The Brand Strategy Kit for Creators here!

–––––––––––––––––––––––

Read the accompanying blog post.

Tag me on Instagram @makerandmoxie and let me know you're listening.

And sign up to the Moxie Musings newsletter for more goodness like this.

–––––––––––––––––––––––

Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here

Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!

Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

Join me on the latest episode of Superfan Attraction, where I dive deep into the importance of core values. Discover how these fundamental beliefs can guide your behavior, decisions, and actions in life, ultimately leading to a stronger sense of self and authenticity.

As working creatives, giving our audience, clients and supporters the opportunity to connect with us on a deeper level is so important to building a healthy business. But equally important, as women, we need to get past our fear of taking up space and instead, embrace being seen. Intimate portrait and personal branding photographer Michele Matues joins Melissa in this episode to share her journey as a photographer who empowers women and  to show us how much getting out from behind our work and in front of the camera can mean to our business... and to ourselves.

This episode is brought to you by Fine Lime Designs Illustrations

This is a great episodes for creatives who:

• struggle with putting themselves in front of the camera to promote their business
• prefer to take a backseat to the work they create
• need some DIY tips to get more comfortable in front of the camera and take their own photos and videos
• would like to hire a photographer but aren't sure where to start
• would like to have professional photos done but are intimidated by the process

For a summary of this episode and all the links mentioned please visit:
Episode 141: Stepping Out From Behind Your Work with Michele Mateus

You can find Michele's intimate portrait photography at  www.mateusstudios.com and her personal branding work at www.michelemateusphotography.com. Follow her on Instagram  @mateusstudios or @mateuscoaching.

You can find Melissa at finelimedesigns.com, finelimeillustrations.com or on Instagram @finelimedesigns.

Support the show

You can connect with the podcast on:

• Instagram at @andshelookedup
• Facebook
• YouTube
• Tik Tok at @AndSheLookedUp

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.

Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.

As a multi-passionate creative herself, creativity coach and  host of the Superfan Attraction Podcast, Diane Foy understands how difficult it is for multi-passionate creative entrepreneurs to present themselves to the world. In this summer replay episode we talk about the power of personal branding and showing the world all the wonderful things you do instead of trying to keep them under wraps!

This episode is brought to you by How to Market Your Ebook - A  Complete Checklist to Market Your Ebook or Digital Product

This is a great episode for anyone who:

• creates in multiple genres
• works in a creative field that requires multiple skillsets
• struggles to avoid labels like "flaky" or "jack of all trades" and being known for having a short attention span
• doesn't know how to bring all of their endeavours under one umbrella

You can find Diane at her website www.dianefoy.com, or on social media:

• Facebook
• Facebook Group for Multi-Passionate Creatives
• Instagram @dianefoyarts
• Twitter
• Superfan Attraction Podcast

For a summary of this episode and all the links mentioned please visit:
Episode 91: Creativity Coach Diane Foy

You can connect with the podcast on:

• Instagram at @andshelookedup
• Facebook
• YouTube
• Tik Tok at @AndSheLookedUp

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.

Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.

Do you get caught in the branding trap that many creative businesses find themselves falling into? The one where you get so wrapped up in the physical assets of your brand that you forget about what branding actually is? Your logo? Not your brand. Your website colours? Not your brand. They're physical assets OF your brand. So what is your brand? Melissa and Heather Travis dive into the less obvious (but extremely critical) aspects of branding from telling your story, to creating a mission statement and even choosing who your business works with and how you treat your contractors and employees!

This is a great episode for those creative business owners who are struggling with the deeper aspects of their branding or new business owners who are not even sure where to begin with their branding (hot hint: it's not your logo!)

For a summary of this episode and all the links mentioned, please visit:
Episode 61: Your Logo is NOT Your Brand

SUPPORT THE PODCAST: Did you know you can now directly support the podcast and help us keep creating great content you want to listen to? And get access to exclusive bonus content? You can help here.

You can connect with the podcast on:

• Instagram at @andshelookedup
• Facebook
• YouTube
• Tik Tok at @AndSheLookedUp

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.

Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.

As an artist, you want to be recognized for your creativity and talent. But, building a successful career in the arts requires much more than skill and artistry. It’s about developing a strong brand identity that represents who you are as an artist and what you stand for. We will look at Lizzo as an example of a strong artist brand and I offer tips on cultivating your own. 

As a multi-passionate creative herself, creativity coach and  host of the Multi-Passionate Artists Podcast, Diane Foy understands how difficult it is for multi-passionate creative entrepreneurs to present themselves to the world. This week she joins the podcast to talk about the power of personal branding and showing the world all the wonderful things you do instead of trying to keep them under wraps!

This episode is brought to you by Fine Lime Designs Illustrations

This is a great episode for anyone who:

• creates in multiple genres
• works in a creative field that requires multiple skillsets
• struggles to avoid labels like "flaky" or "jack of all trades" and being known for having a short attention span
• doesn't know how to bring all of their endeavours under one umbrella

You can find Diane at her website www.dianefoy.com, or on social media:

• Facebook
• Facebook Group for Multi-Passionate Creatives
• Instagram @dianefoyarts
• Twitter
• The Multi-Passionate Artist Podcast

For a summary of this episode and all the links mentioned please visit:
Episode 91: Creativity Coach Diane Foy

You can also connect with us on:

• Instagram at @andshelookedup 
• Facebook 
• YouTube 

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

And She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson.

Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a livin

You can connect with the podcast on:

• Instagram at @andshelookedup
• Facebook
• YouTube
• Tik Tok at @AndSheLookedUp

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.

Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.