branding strategies marketing

Grace Lanni of All About That Brand highlights Sandra Yancey – Founder & CEO of eWomenNetwork – and her early days as a startup entrepreneur, her roots on CBS radio and growing her listenership to followship online and offline with 500,000 members internationally.   Learn her first brand attachments, her first personal branding star crush and secrets from Sandra’s newest influencer marketing programming.   @AllAboutThatBrand

Grace Lanni of All About That Brand is joined by Carmen Buck, Legacy Photographer, Author & Storyteller.  Fascinated with the connections that emerge from allowing seniors and their families interact, Carmen shares how her background in senior health let her from ‘someone has to tell these stories’ to ‘I’m going to write these stories’.  Also a powerful business/personal branding photographer, Carmen’s unique ability to tease the essence of her subject forward allows her to empower her clients with photos and videos.

Grace Lanni of All About That Brand is joined by Donna Galassi of Blue Zenith in Denver, Colorado.  Pulled into branding via the Web Development world, she now supports subject matter experts designing their web presence as well as their back-end operational systems to support a compelling online, revenue-generating platform.  Listen to her talk about discovering her differentiation and zone of genius from attending a local trade show.  Don’t miss Donna’s free gifts to our audience in the podcast.

Grace Lanni of All About That Brand is joined by Warren Carlyle – an industry leading influencer in the art of building online communities that work.  Warren sharing the basics of how pages differ from groups and the nuances of creating engagement online leveraging on and offline activity.  His story of becoming known by the top influencers in the fashion world and being called in as the industry shifted from hiring ‘brand ambassadors’ to ‘influencer marketing’ makes Warren the perfect person to model and study from if you are looking to engage your tribe.  He shares, ‘Empower your tribe to promote your story’, simple and yet the essence of personal branding.

Grace Lanni interviews Mitchell Levy, the AHA Guy of AHA That – a people publisher that empowers thought leaders to share their genius.  AHAThat.com is free to use and free to share.  Today, there are 41,000 quotes from subject matter experts who now have a vehicle to share their genius on social platforms and propel their brand.  Flourishing as a technical Silicon Valley expert and consultant himself, Mitchell jumped into personal branding and LinkedIn dubbed him the ‘thought architect’.  ‘We live in a 7 second economy – make it count!’  Grace and Mitchell reveal their thoughts on personal branding, UGC (user-generated conent), and online reputation management.

Dr. Joseph Schaefer joins Grace Lanni to share his realization of his own black belt style and personal brand.  Upon completion of his Ph.D. in neuroscience, Dr. Joseph realized his designation of Master Joseph as an accomplished KungFu teacher called to him more than studying or teaching neuroscience.  Founding a KungFu school in Austin led him to study Cult Branding to bring prospects into his studio and before he knew it, he had 6 schools and a digital marketing agency.  '17 personal branding discoveries lead Joseph full circle.  Join us to learn how Master Joseph's personal brand unfolds!