#brandrefresh

A name change is one of the most extreme versions of change for a brand. So when travel company Scott’s Cheap Flights decided to depart from the founder’s namesake, people questioned why such a successful brand would bother with a name change at all. The 2022 rebrand was led by DesignStudio, and we’re lucky enough to have Eric Ng, Executive Creative Director, and Andie Wexler, Senior Brand Strategist and Writer, as our tour guides for this deep dive into the project.

To see the change of brand for yourself, visit achangeofbrand.com or follow us on Instagram @changeofbrand.

Produced by Matchstic (matchstic.com / @matchstichouse), hosted by Blake Howard (@blakehoward), co-hosted by Tracy Clark, edited and scored by Landon Oseitutu, fact-checked by Jill Jeffries, written in part and produced by Brianna Belcher, and artwork by Rachel Jackson.

Brands don’t exist in a vacuum. Sometimes world events change the way the world will look at your brand. And a change is needed. As bay-area tech startup Zapier prepared to launch its brand refresh, a new symbol making headlines would create a moral dilemma. Michael Jeter, former Creative Director at Zapier, shares with us how they navigated the decision to scrap months of work and move forward with a new vision.

To see the change of brand for yourself, visit achangeofbrand.com or follow us on Instagram @changeofbrand.

Produced by Matchstic (matchstic.com / @matchstichouse), hosted by Blake Howard (@blakehoward), co-hosted by Tracy Clark, edited and scored by Landon Oseitutu, fact-checked by Jill Jeffries, written in part and produced by Brianna Belcher, and artwork by Rachel Jackson.

Everyone loves a comeback story, especially in sports. The US Open is the “big show” for tennis players and spectators alike, its brand is seemingly untouchable. In fact, its identity remained essentially unchanged since 1997. That is until the renowned Chermayeff & Geismar & Haviv served up a new look in 2018. We sat down with partner and designer Sagi Haviv to get the play-by-play on a challenging but triumphant change of brand.

To see the change of brand for yourself, visit achangeofbrand.com or follow us on Instagram @achangeofbrand.

Produced by Matchstic (matchstic.com / @matchstichouse), hosted by Blake Howard, (@blakehoward), co-hosted by Tracy Clark, edited by Gabe Kitzman, fact-checked by Jill Jeffries, co-written by Pamela Henman, and artwork by Rachel Jackson.