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    #brandstrategy

    Explore "#brandstrategy" with insightful episodes like "S2 - Episode 010 – Quantum Branding: Turbocharge your Identity with AI" and "How a brand strategy and color campaign helped define the DSM Airport" from podcasts like ""Cyber Distortion Podcast Series" and "Nonprofit Storytellers"" and more!

    Episodes (2)

    S2 - Episode 010 – Quantum Branding: Turbocharge your Identity with AI

    S2 - Episode 010 – Quantum Branding: Turbocharge your Identity with AI

    In this unconventional episode, Kevin and Jason are thrilled to welcome a true branding and growth specialist, Larry Roberts, famously known as the "Red Hat Guy." Larry brings a wealth of experience and knowledge in harnessing the power of AI tools to supercharge brand growth and visibility.

    🔴 Meet Larry Roberts - The 'Red Hat Guy' 🔴 Larry Roberts has made a name for himself in the world of branding and marketing with his unique approach to using AI-driven strategies. As a seasoned expert in the field, he has successfully leveraged cutting-edge technology to help businesses and influencers thrive in the digital age.

    🧠 Unlocking the Potential of AI 🤖 In this insightful conversation, Larry dives deep into the world of artificial intelligence and its transformative impact on branding. Discover how AI can revolutionize your marketing efforts, streamline your processes, and propel your brand to new heights. While this episode isn’t strictly focused on cybersecurity…Never fear. We do sprinkle in a little cybersecurity flavor for you as well!

    🚀 Key Takeaways: 🌟

    • How AI is reshaping the landscape of brand growth.
    • Practical tips for implementing AI in your branding strategy.
    • Real-world success stories from Larry's experience.
    • Real-world failures that also lead to growth.
    • Karl Childers from Slingblade makes a surprise visit.
    • The future of AI in marketing and brand management.

    🎧 Tune In and Stay Informed! 📡 Don't miss this chance to gain invaluable insights from one of the industry's leading experts. Whether you're a seasoned marketer or just starting your branding journey, this episode is packed with actionable advice and inspiration.

    👥 Connect with Larry Roberts 👥 Connect with Larry and stay updated on his latest insights: Twitter: @iamlarryroberts LinkedIn: Larry Roberts Instagram: thelarryroberts

    🔗 Episode Links and Resources 🔗

     

    • 🎉 Join the Conversation! 🎉 Share your thoughts and questions in the comments section below. What's your perspective on AI's role in branding and growth? Let's discuss!

    🎯 Subscribe to Cyber Distortion Podcast 🎯 Never miss an episode! Subscribe now and stay informed about the latest trends, strategies, and expert insights in the world of cybersecurity and digital transformation.

    We really hope you like this episode as much as we enjoyed putting it together!

     

    Jason Popillion is a CISSP and serves as a CIO/CTO of a SaaS company and Kevin Pentecost is a CISSP, CISM, CEH, CPT, MPCS, MCSE, CCA, ITIL-F and serves as a Information Security Director for a Manufacturing company.

     

    CITATIONS

    AI Tools to consider:

    o   https://chat.openai.com/ - AI Chatbot for Humanlike Conversational Dialog

    o   https://claude.ai/chats - AI Chatbot for Humanlike Conversational Dialog

    o   https://www.midjourney.com/ - Text to Image Generation

    o   https://elevenlabs.io/ - Generative Voice AI

    o   https://murf.ai/ - Text to Speech

    Larry’s Favorite Podcasts:

    o   Jocko Podcast

    o   Extreme Ownership Book – Jocko Willink and Leif Babin

    o   Purchase it on Amazon

    o   Smartless Podcast (Jason Bateman, Sean Hayes, and Will Arnett)

    o   HBO Max 6-part series

    o   Gary Vee Audio Experience - Gary Vaynerchuk

     

    Podfest Expo:

    https://podfestexpo.com/

     

    Where to find Larry:

    @TheLarryRoberts

    o   Instagram

    o   Facebook

    o   LinkedIn

    https://www.MeetLarryRoberts.com

     

    Jamie Gravitt Comedy:

    https://www.linkedin.com/in/jamie-gravy-a00301123/

     

    Jamie Gravitt Image Credit:
    Sam Brand Photography

    https://voyagedallas.com/interview/meet-jamie-gravy-laughing-business-dallas-tx/

    https://www.youtube.com/channel/UC_PPkDsrw90C26CCr5XcEFQ/videos?app=desktop

    https://www.youtube.com/@AlexHormozi

    How a brand strategy and color campaign helped define the DSM Airport

    How a brand strategy and color campaign helped define the DSM Airport

    Have you noticed how colorful the Des Moines International Airport is?

    It’s part of an intentional brand strategy — one that Mackenzie discusses with Kayla Kovarna, deputy director of communications and air service development. Their conversation includes insight from Kovarna on:

    • What to do if you can't update your logo, but need a refresh 
    • Brand strategy and the smart use of color 
    • Launching a new website and action-oriented domain (URL)
    • Their “DSM in the Wild” campaign for inaugural flights
    • How they found funding to help launch Fly DSM  
    • Why their target marketing strategy is focused on different types of travelers

    Learn more:

    → See the campaign in action: https://www.flydsm.com

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    Nonprofit Storytellers features the stories of how not-for-profit professionals are sharing their organization’s story. From outreach to marketing to fundraising, host Mackenzie Walters leaders on how they accomplished their goals through smart storytelling.

    → More episodes and additional articles: www.nonprofit-storytellers.com

    → Sign up for our newsletter: www.nonprofit-storytellers.com/newsletter

    → Nonprofit Storytellers is published by StoryStruck Marketing. It's editorially independent. It's hosted and edited by owner Mackenzie Walters, a national award winning journalst.  

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