bugattichiron

There aren’t many automotive brands mightier than Bugatti. So when the manufacturer of multi-million dollar supercars handed the keys to the brand over to Head of Strategy Linda Marquardt, Associate Creative Director Juan Barrios, and their team at Interbrand, it was a big moment. In this episode, A Change of Brand uncovers what it’s like to rebrand the incomparable and pitch a product most people don’t expect they’ll ever be able to afford.

To see the change of brand for yourself, visit achangeofbrand.com or follow us on Instagram @achangeofbrand.

Produced by Matchstic (matchstic.com / @matchstichouse), hosted by Blake Howard, (@blakehoward), co-hosted by Tracy Clark, edited by Gabe Kitzman, fact-checked by Jill Jeffries, co-written by Cam Leberecht, and artwork by Rachel Jackson.

F1: Lewis Hamilton iguala o recorde de vitórias de Schumacher na F1.

SUPERMÁQUINAS: Bugatti Chiron: o carro mais rápido do planeta.

SERVIÇO: Conheça as luzes de alerta do painel do seu carro.

NILSON CESAR: As declarações de Jackie Stewart desvalorizam as conquistas de Hamilton.

TEST DRIVE: Segurança, tecnologia e design: esses são os pilares do VW Nivus.

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.