burn rate

Matt Ragland, Managing Director at Good People Digital, shares his 7-figure newsletter monetization strategy for content creators and marketers. Download the free powerups cheatsheet: https://marketingpowerups.com/039

🏆 Sponsored powerup

I want to thank the sponsor of this episode, 42/Agency.

When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.

And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.

Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

🎉 About Matt Ragland

Matt Ragland is an email marketing and online course expert dedicated to helping creators build sustainable businesses around their email lists. As Managing Director at Good People Digital, Matt develops high-impact email, content, and education strategies for authors, coaches, and digital entrepreneurs. With over a decade of experience in the creator economy, Matt has worked with leading platforms like ConvertKit and Podia. He previously led growth at multiple startups and ran his own courses, generating over $100K in revenue.

🕰️ Timestamps and transcript

• 00:00:00 Email marketing: a valuable channel for success.
• 00:06:24 Understanding financial commitments is the biggest thing.
• 00:14:29 Started consulting and implementing email/courses for revenue.
• 00:16:16 Matt Ragland's career journey.
• 00:20:07 42 Agency — Build a Predictable Revenue Engine.
• 00:20:53 Riverside FM - A Podcast Recording Tool
• 00:22:13 Learning from experiences and making changes.
• 00:29:52 Building trust through sharing ideas and expertise.
• 00:36:20 Think intentionally, but don't overthink. Show up and do the work.
• 00:39:49 7-step plan for scalable, passive income.
• 00:43:08 A progression from coaching to self-guided courses.
• 00:49:27 Promote courses for clients, make money quickly.
• 00:58:52 Substack offers extra content for a monthly fee.
• 00:59:34 Simple value proposition: courses, membership, monetization.

✨ Useful links

• Matt Ragland on Twitter: https://twitter.com/mattragland 
• Matt Ragland on LinkedIn: https://www.linkedin.com/in/mattragland/
• Matt Ragland on YouTube: https://www.youtube.com/c/MattRagland
• Matt Ragland's website: https://mattragland.com/
• Good People Digital: https://goodpeopledigital.com
• ConvertKit: https://convertkit.com
• Podia: https://www.podia.com

Arvid and Tyler finally find a date for the very first Calm MBA milestone. They also find out that they have quite different perspectives on how much structure their week needs. Things like deadlines.

Mark it down. July 7th. And they found that date in just 12 1-hour podcast episodes.

Know your current burn rate with DIR fees in 2023 so you can be prepared for the upcoming DIR fee changes in 2024. Create your plan for DIR fees taken at the point of sale.

About Sykes & Company, P.A. - https://www.sykes-cpa.com/

T.W. Taylor episode referenced: https://www.sykes-cpa.com/becoming-a-pharmacy-that-dispenses-healthy-solutions-the-bottom-line-pharmacy-podcast/

In this episode we revisit our foundational PoFU credo and and discuss the most common question from many financial planners, "What's your number?" We debate the pros and cons of a cash flow retirement model vs a stock portfolio model (and the 4% rule). 

Craig Mod is a Japan-based author and photographer. His books include Kissa by Kissa, Koya Bound, and Art Space Tokyo. He is a MacDowell, VCCA, and Ragdale fellow. His writing and photography has appeared in Eater, The Atlantic, California Sunday Magazine, The New Yorker, and other publications. 
 

SUPPORT CRAIG MOD:

• Become a Special Projects Member and support Craig's creative work!
   

CONNECT WITH CRAIG MOD:

• Follow Craig Mod on Twitter
• Follow Craig Mod on Instagram
• Sign up for Craig Mod's monthly newsletter 'Roden'
• Sign up for 'Ridgeline' - weekly newsletter on walking, Japan, literature, and photography
   

LEVEL UP YOUR DESIGN CAREER (FREE EMAIL COURSE):

• Learn 7 proven strategies in 7 days to grow in your design career -
  https://levelup.designmba.show/

After he left Eloqua and before starting Influitive, Mark Organ tried really hard not to go back to SaaS. The experience of seeing Eloqua, the company he had built with his two hands, go public without him as the CEO had been too painful. He didn’t want to inflict that sort of pain on himself once again. No matter what he tried, it never really brought him contentment.

So he decided to do it once again. But do it right.

The start of Influitive was slow as they were introducing a completely new category but once it took off it really took off. For awhile Influitive was one of the fastest growing SaaS companies in the world. There was a time their LTV to CAC ratio was 6 to 1. Everything was going stellar until it stopped. Just like that. Influitive hit a ceiling, which as it turns out is a common occurrence for many other MarTech SaaS companies.

It was time for some major changes. Employees had to be let go, perks had to be stripped down, costs reduced severely. But to truly survive and prevail, Mark had to implement fundamental strategic and operational changes, affecting customer base and the product.

In this truly honest conversation, Mark talks about all that, offering numbers and emotion and not sugar coating anything. He has been very successful in what he has achieved so far, cutting churn rathe and burn by 70%. And he has managed to keep the promise he made to himslef when he started Influitive - none of this at the expense of company culture and morale. On the contrary.

As Mark says during the interview, SaaStock is one of his favourite conferences to attend because instead of chest bumps it brings honesty and intimate conversations between founders. A lot of the changes he implemented came as a result of conversations he had had at SaaStock 17. Also some international clients he has recently closed. To see him speak, have similar valuable conversations in a friendly and fun environment and meet new potential customers join us in Dublin, 15th to the 17th of October https://www.saastock.com And if you are a startup, we have just launched the application for our Global pitch competition so head over to https://www.saastock.com/global-pitch/ and apply before September 16th.

Check out the other ways SaaStock is serving SaaS founders

🇺🇸 SaaStock USA 2024: 1500+ B2B SaaS founders, investors and operators are joining us in the 'Silicon Hills' of Austin, Texas for three days of SaaS magic (https://www.saastock.com/saastock-usa/)

🇮🇪 SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://www.saastock.com/saastock-2024/)

🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)

🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home