business process automation

Robotic Process Automation (RPA) is a technology that uses software robots or bots to automate repetitive and rule-based tasks typically performed by humans in various business processes. RPA enables organizations to streamline operations, increase efficiency, and reduce human errors by automating mundane and time-consuming tasks. It does this by imitating human interactions with digital systems, such as computer software and applications, to execute tasks and manipulate data.

Key characteristics and components of Robotic Process Automation include:

1. Software Robots/Bots: RPA employs software robots or bots that are programmed to interact with software applications, websites, and systems in the same way humans do. These bots can mimic mouse clicks, keyboard inputs, data entry, and other user actions.
2. Rule-Based Automation: RPA is best suited for tasks that follow explicit rules and procedures. The bots execute tasks based on predefined rules and instructions, making it ideal for repetitive and structured processes.
3. User Interface Interaction: RPA bots interact with the user interface of applications rather than relying on direct access to databases or APIs. This makes RPA flexible and easily deployable across various software systems without the need for significant integration efforts.
4. Non-Invasive Integration: RPA can work with existing IT infrastructure without requiring major changes or disrupting underlying systems. It can integrate with legacy systems and modern applications alike.
5. Scalability: RPA allows organizations to scale automation quickly and efficiently. They can deploy multiple bots to handle a large volume of tasks simultaneously, increasing productivity.
6. Data Handling: RPA bots can read and process structured and semi-structured data, enabling them to handle tasks that involve data entry, validation, and extraction.
7. Event-Driven Automation: While RPA primarily executes tasks in response to predefined triggers, advanced RPA systems can also be event-driven, responding to real-time data or external events.

RPA finds applications in various industries and business processes, including:

• Data Entry and Validation: RPA can automate data entry tasks, ensuring accuracy and reducing manual effort.
• Finance and Accounting: RPA can automate tasks like invoice processing, accounts reconciliation, and financial reporting.
• HR and Employee Onboarding: RPA can handle repetitive HR tasks like employee onboarding, payroll processing, and benefits administration.
• Customer Service: RPA can assist in handling customer inquiries, generating responses, and updating customer information.
• Supply Chain and Inventory Management: RPA can automate order processing, inventory management, and tracking shipments.

It's important to note that while RPA is powerful for automating repetitive tasks, it is not suited for tasks requiring complex decision-making or those involving unstructured data. For more advanced automation needs, organizations may integrate RPA with other AI technologies like Natural Language Processing (NLP) and Machine Learning (ML) to create intelligent automation solutions.

Kind regards by Schneppat AI & GPT-5

De meeste grote organisaties hebben in hun strategie ergens het woordje automation staan. Ze willen meer bereiken met hetzelfde aantal mensen. Dat kan alleen als je zaken gaat automatiseren, zodat je medewerkers meer tijd hebben voor andere dingen. Rond deze vorm van automatiseren is een complete industrie ontstaan waarin een speler als UiPath een grote rol speelt. We gingen in gesprek met Jaap-Jan Wever, de Regional Leader Benelux bij dit bedrijf. 

UiPath heeft zijn wortels in Robotic Process Automation (RPA), oftewel het automatiseren van repetitieve taken. Middels softwarerobots kan een taak op een identieke manier snel worden herhaald. Duizenden keren als het moet. Deze vorm van automatiseren werkt, maar is niet de meest intelligente. Als er iets veranderde in het proces dat geautomatiseerd werd, dan liep de softwarerobot vast of leverde hij een foutief resultaat. Denk hierbij aan zaken zoals het verplaatsen van een inlogknop in een applicatie, of het verplaatsen van een factuurnummer naar een ander veld in een formulier. Hier moest dus wat meer intelligentie bij te pas komen. 

Inmiddels praat men bij UiPath eigenlijk niet meer zoveel over RPA. Het is nog wel altijd de basis van wat UiPath doet, maar inmiddels ondersteunt men ook API's en praat men liever over Intelligent Automation of hyperautomation. De relatief domme robots van weleer zijn een stuk intelligenter, ze kunnen zichzelf inmiddels corrigeren. Ook zijn AI en machine learning flink toegenomen in de industrie. Wat betekent dit voor organisaties? Is dit bereikbaar voor iedereen? En hoe ga je ermee aan de slag? Deze en andere vragen bespreken we in deze aflevering van Techzine Talks met Jaap-Jan Wever.

In a world of countless products and endless Software as a Service subscriptions (SaaS), buying something off the shelf is generally a recipe for sunk costs and endless frustrations. Furthermore, comparing any products, by brand, acronym, or brief description is sure to end poorly.

As an example, a simple search for ‘CRM Solutions’ results in 726 solutions. These solutions range from leaders like Microsoft and Salesforce and branch out from there. But even the online feature comparisons do not do justice nor accurately reflect the robustness or limitations with any of these solutions. As the saying goes, the devil is in the details and the details are where solutions will win or lose.

So how do you go about determining what your software needs might be and what software solution(s) are right for your short-term and long-term business objectives?

Safety and efficiency are often two words that come to mind when thinking about field service and field workers. However, when is the last time that you’ve assessed the viability of your current processes and systems as it relates to your remote field service employees? The reality is many companies are still leveraging spreadsheets for scheduling and manual checklists for safety and task-oriented services.

With increased liabilities, increased customer expectations, and a limited pool of tradespeople, reimagining your field capabilities is a critical part of the ongoing success of your business. In fact, one of the most measurable ROI’s for field service companies is surrounding their field service processes and systems.

The late Peter Drucker is famously attributed with the phrase, “culture eats strategy for breakfast,” and we couldn’t agree with him more. In fact, at DPT, we have our own take: strategy eats technology for breakfast.

Just as culture formulates a solid foundation to build and ultimately implement strategic initiatives, strategic focus provides the same foundation for technology applications. In many businesses, this also equates to the difference between technology and solutions.

To put it simply, technology is the “impulse purchase” made to fill a current and immediate need. In contrast, a solution is planned. It’s rooted in a strategic vision that incorporates both current and future-state business requirements.

In this podcast, we discuss why strategy is the first step toward achieving a 360 view across your organization. Technology is the tool that can help get you there but without a proper strategy, technology will only compound rather than solve your problems. 

The automation and software integration space is still relatively new. The world is changing, and maybe you, like many others, are crossing the chasm realizing that the future of business is dependent on streamlined automated processes.

In the future, we predict that just like how companies have a Legal Team or an Operations Manager, companies will also have Automation Experts to string together all the different of software/apps used, so that day-to-day tasks are as weightless as possible.

Our company is the beginning of that — our customers look at us as their automation team. I mean heck, maybe even one day you'll look to us as your automation team! (Now wouldn't that be exciting 😁)

The idea of outsourcing specific integrations or hiring someone like us to help you set up your software stack may seem a bit strange, and maybe you're not so sure about the idea. It sounds great and all, but also a bit scary, no? So in this podcast we strived to share the answers to our most frequently asked questions!

Full Article (More Details): https://efficient.app/post/faq
When Should You Automate? 4 Signs It's Time To Start. https://efficient.app/post/when-to-automate
Apply for a complimentary 30-Minute Efficiency Audit: https://efficient.app/audit

Yep, we're going there...we're going to be discussing that four-letter word in today's episode - SOPs.  Love 'em or hate 'em as brand leaders if we want to deliver consistently and establish solid brand standards, SOPs are our only hope! Today we are talking with Alicia Lozano about how small business owners and even solopreneurs can start building their own brand standards.  From planning to tech, we are talking about it all

With greater accessibility of digital tools and generational transitions, meeting your customers where they are, has never been more important. The Millennials have now surpassed the Boomers as the largest generation in the current workforce. Is your business aligned with the new buyer? Do you truly know what the new buyer values over her predecessor? Is your sales team aligned, or are they using the same tactics they’ve always used? 

The reality is, the overwhelming majority of businesses have not taken a hard look at their sales and engagement models. While most companies will tell you that they are focused on the customer experience, do they even know what experience the customer values most? 

Understanding the above is critical to business growth and the importance of digital transformation. For years, businesses focused on building a better mousetrap (think industrial revolution), well what happens when the mousetrap is aided by technological advancements? 

 Regardless of your business, understanding your buyer and seller habits is key to sustainability and growth. The most tangible way in doing this is through quantifiable customer data and information sources. Leveraging data within your company such as accounting software, Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), and customer service solutions are a few information sources that should be able to tell a quantifiable story about your customers. From demographic data through buying habits and buyer-stakeholder alignment, your transformation begins with business strategy, followed by business process and systems to complement, and achieve growth.

Over the past several months, companies were forced to shift their technology strategies and which applications they would invest in. For some companies, this was a struggle as the solutions available were difficult or took too long to implement. 

By keeping a pulse on the needs of organizations, Solver developed a solution that is easy to implement and can produce results in one day. Solver’s QuickStart solution coupled with Dynamics 365 Business Central surfaces important data that the Office of Finance needs for critical decision-making. 

In this special episode of “Back @ IT” for the Dynamic Communities DAC News Desk, I’m joined by Nils Rasmussen, CEO of Solver. Nils not only highlights the capabilities of QuickStart, but how some of their customers are using QuickStart in some surprising ways. Thank you Solver for sponsoring this episode!

Highlights:

01:06: The impact of the accelerated economy has changed expectations for organizations with a higher focus on quality and speed. 

02:51: Many companies saw typical implementations take months as they’re replacing homegrown Excel models or legacy reporting tools. Solver set a high bar for shifting expectations for implementation speed.

04:38: Solver’s beta program saw incredible results of time to value by a factor of 20 over their initial goal of a factor of 10.

05:25: Traditionally, a lot of time was wasted in the creation of the report versus the report being analyzed and surfacing critical data for decision-making.

06:22: Solver’s QuickStart has a foundation on the 50/50 rule. 50% of what most people need to run their business is available out-of-the-box. QuickStart is flexible and configurable so that the other 50% can be customized for unique needs for individuals or departments within the organization.

07:52: The traditional role of the Office of Finance and the CFO has changed in the past few years. There is a greater focus on strategic initiatives versus transactional focus.

09:02: Four big trends are going on with the Office of Finance: Migration to the cloud from legacy on-premise systems; the maturity of Dynamics 365 Business Central as a viable ERP option; the emergence of marketplaces for add-in solutions and apps; the growth of industry clouds (verticals) for business applications.

14:23: Nil’s highlights that we are in a new era of the “roaring 20’s”, and the future of technologies for the next decade is very exciting.

16:19: Solver has developed a unique relationship with Microsoft and is leveraging Azure for their solutions which enables them to easily layer into Dynamics 365 applications.

20:42: Customers are utilizing Solver QuickStart in unique ways such as part of their migration process from on-premise to the cloud. This allows them to validate their financial data throughout the migration process instead of afterward.

See how Solver QuickStart can empower your organization, or connect with Solver to book a demo or get answers to your questions.

The pandemic forced many companies to evaluate their processes, technology, and people and make drastic changes. As a result, technology came to the forefront to help solve many challenges and fill critical gaps.

In spite of all of this, Solver stepped up to the plate to develop a truly remarkable solution in the mid-market and SMB space. Solver’s QuickStart solution for Business Central has time to value that is amazing. Not only is it faster than the out-of-the-box Business Central capabilities, but provides powerful analytics, customizable options, and much more.

In this “Back @ IT” episode, Tad Remington, Chief Commercial Officer at Solver, joins me. We’ll dive into what Solver QuickStart is, what it can do, and the impact it can have for customers. Thank you Solver for sponsoring this episode!

Highlights:

00:54: The pace and speed of business expectations are visible in this accelerated economy. Mid-market and SMBs alike are looking for quicker ROI in their tech investments.

02:31: Solver QuickStart can quickly “read” a companies Business Central chart of accounts and dimensions which is converted into a standard set of financial and planning templates.

05:02: Customer feedback drove the capabilities of Solver QuickStart and provides the flexibility for unique customizations that customers can create to meet their business needs.

07:04: Every level of the company will get value from the solution, quick time to value, and be able to leverage 50 analytics dashboards out of the box.

08:42: Why did Solver create QuickStart, to begin with? Customers will be able to save weeks and months of time by not having to create many of the solutions on their own.

14:35: Solver’s strong partner ecosystem drives further innovation and creativity to meet customer needs in micro-vertical markets.

18:56: Accelerated time to implement through the partner network and understanding the various ISV solutions.

21:03: Where can customers and partners find information about Solver QuickStart?

23:10: Solver is excited about this revolutionary solution for mid-market and SMB customers.

Click here to find out more about Solver QuickStart or connect with Solver for a demo!

With the rapid pace of change in technology today, it’s refreshing to hear the impacts that tech is having in the healthcare space. Technology really came to the forefront during the pandemic and was an enabler to truly remarkable experiences with patients and medical professionals.

In this special “Back @ IT” episode for the Dynamic Communities DAC News Desk, I’m joined by Paul Swider, Chief Philanthropy Officer for RealActivity and Directory of Philanthropy for the Boston Healthcare Technology Group. We dive into all aspects of healthcare technology from early days and the tech foundations to AI-driven chatbots to the patient experience journey.

00:00: Show highlights - telehealth visits to cutting-edge AI-assisted remote capabilities, and more.

02:03: Introductions with Paul Swider - a 25-year veteran in the tech space. Preparing for Y2K back in the day.

03:03: Brief history of what Y2K was and the fear of what would happen.

05:09: Background on RealActivity that founded in conjunction with the Dartmouth Medical Center to build mission-critical solutions for healthcare.

06:09 Building the foundations of a patient journey leveraging technology as a precursor to today’s machine learning models. This leads to patient experience during their hospital stay and afterward.

07:34: Epic Systems acquires the solutions that Paul developed to roll that into their solutions. Epic extended their patient portal by leveraging the Microsoft stack.

09:23: The growth of the digital tech market for healthcare is expected to reach about $640 billion by 2026.

10:48: How technology is helping healthcare solve critical issues such as bringing down costs, and the changing landscape of how hospitals and doctors are paid and incentivized.

13:42: The expectations of experiences that people have with technology and healthcare that is powered by vast amounts of data.

14:18: The impacts of the pandemic in healthcare technology caused things to speed up in a massive.

15:11: How bots (chatbots) helped people gain access to care and answers they needed regarding their health.

16:00: Technical transformations and people’s expectations are feeding into this concept of the “Acceleration Economy”. Since 2016, investments increased over 300% to reach a total investment of $1.36 billion to date.

17:30: Back to bots... and how many are powered by Microsoft’s Azure Health Bot. Paul covers the background of this bot and how it’s being utilized to solve various issues.

19:38: Data accuracy is key to how the bots are leveraged and expectations that are delivered to patients to curate the experiences.

21:25: Industry clouds are providing a quicker path to implementation by having pre-built tailored solutions. Paul provides his insights into the Microsoft Healthcare Industry Cloud and the industry cloud standards.

25:30: Breaking down other players in the healthcare industry cloud space such as Google (https://health.google/) and IBM (https://www.ibm.com/cloud/healthcare).  

28:15: How leading tech companies are building tech standards and collaborating with each other to drive impact in many areas such as humanitarian efforts.

29:50: The wrap-up...Technology can help bring out the humanness of people to truly make a real change.

Sources: 

• Boston Healthcare Technology User Group: https://www.meetup.com/healthcare-tech-community/
• Paul Swider Blog: www.paulswider.com/
• Microsoft Cloud for Healthcare: https://www.microsoft.com/en-us/industry/health/microsoft-cloud-for-healthcare
  • https://www.microsoft.com/en-us/research/project/health-bot/ 
  • https://azure.microsoft.com/en-us/services/bot-services/health-bot/ 
• IBM Watson Health: https://www.ibm.com/watson-health/learn/healthcare-technology
• Google Cloud for Healthcare: https://cloud.google.com/solutions/healthcare-life-sciences

#ArtificialIntelligence image recognition technology has seen some great strides in the past couple of years. This brings a level of excitement to what the future holds for AI-assisted technology.

In this “Back @ IT” episode for the @Dynamic Communities DAC News Desk, I’ll explore some great examples of where #computervision is being utilized, some pros and cons, and things to consider if you are looking to leverage AI tools like this.

Looking to connect with your peers in person? Then join us for the Summit North America #conference on Oct 12, 13, and 14, 2021. Check here for details: https://summitna.com 

Looking for more #interviews, #podcasts, and insightful blogs? Check out our DAC Editorial section: https://mydacfeed.com/partner/dac-editorial 

Want more "Back @ IT" podcasts wherever you go? Then subscribe here: https://back-at-it.transistor.fm/ 

#autonomousvehicles #selfdrivingvehicles 

00:37: The growth of the image recognition market

01:31: Is the push for autonomous vehicle usage viable now? And, what are the ethical and safety considerations?

03:26: How “The Molly Problem” is helping answer questions about AI governance for self-driving vehicles and the impact on people.

04:48: From pastries to cancer treatment. How AI is recognizing cancer cells to help with early detection.

08:08: Final thoughts: Fear of the unknown, being open to change and new potential, and embracing tech now.

Sources:

• https://www.whatech.com/markets-research/semiconductor-and-electronics/699614-image-recognition-market-size-business-opportunities-by-leading-players-share-development-expansion-merger-acquisition-new-product-launches-and-pricing-analysis-details-shared-in-the-report
• https://research.aimultiple.com/image-recognition/
• https://www.itu.int/en/myitu/News/2020/10/26/14/38/Self-driving-cars-autonomous-vehicles-Molly-Problem-AI-for-Good
• https://www.inputmag.com/tech/this-tasty-pastry-spotting-ai-can-identify-cancer-in-patients#:~:text=A%20Japanese%20computer%20scientist%20used,Now%20it's%20helping%20doctors%2C%20too.&text=A%20fascinating%20account%20in%20The,used%20to%20study%20cancer%20cells.
• https://www.newyorker.com/tech/annals-of-technology/the-pastry-ai-that-learned-to-fight-cancer
• http://www.corp.bb-brain.co.jp/

With the rise of Robotic Process Automation (RPA) in the past couple of years, it has spurred quite a few myths as to what RPA can or cannot do.

In this “Back @ IT” episode for the Dynamic Communities DAC News Desk, I’ll dispel some of these myths and give you insights into what’s really happening.

00:55: You have decided to implement RPA...So, what’s next?

02:26: Myth Number 1: RPA will kill jobs.

04:00: Myth Number 2: RPA is only for very large enterprise companies.

05:08: Myth Number 3: RPA can only be used for simple tasks.

06:13: Myth Number 4: RPA will never make mistakes.

07:38: RPA Expo details
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If you are looking to learn more about Robotic Process Automation, then join us on May 20th at 11am ET for our free RPA Expo digital event. This three-hour event will feature short-form, to-the-point discussions to set the standard in delivering an accelerated master class on the application of RPA to drive business, process, and customer value.

Sources:

• https://www.cfo.com/technology/2021/04/youve-decided-to-adopt-rpa-now-what/
• https://www.itprotoday.com/machine-learning/why-rpa-adoption-will-continue-grow-even-after-pandemic
• https://www.gartner.com/en/newsroom/press-releases/2020-09-21-gartner-says-worldwide-robotic-process-automation-software-revenue-to-reach-nearly-2-billion-in-2021
• https://statetechmagazine.com/article/2021/04/fact-or-fallacy-rpa-can-boost-agencies-quickly-and-inexpensively
• https://www.automationanywhere.com/company/blog/rpa-thought-leadership/five-rpa-myths-debunked
• https://statetechmagazine.com/article/2021/04/fact-or-fallacy-rpa-can-boost-agencies-quickly-and-inexpensively

Nowadays, many companies talk about transformation in many aspects from people, to processes, and more. But, the focus on digital transformation actually encompasses many of these areas as it relates to technology.

In this “Back @ IT” episode, I am joined by Lipi Sarkar, co-author of the book “Building a Digital Future”, and an experienced Programme Director with 20 years of experience. We will unpack the topic of digital transformation through the people involved, how industries are impacted, and what the future workforce will look like.

• 01:47: A little bit about Lipi Sarkar.
• 02:22: The acceleration of digital transformation and the people, process, and digital aspects that make this happen.
• 05:00: Humans Plus Technology
• 06:06: The impact of digital transformation from the employee and customer perspectives.
• 08:12: How automation is streamlining work.
• 09:09: Insights about the book "Build A Digital Future With Dynamics 365".
• 12:00: Phasing in technology and the pace of change.
• 13:50: The digital future will see an explosion of jobs in the workforce.
• 15:39: Microsoft's Industry Clouds and how they accelerate various sectors.
• 18:04: The perfect storm is happening around partners, customers, and consumers to create the digital future.
• 20:10: The Wrap-Up: Takeaways as people navigate their decision journeys.

Looking for more interviews, podcasts, and insightful blogs? Check out our DAC Editorial section: https://mydacfeed.com/partner/dac-editorial

The emergence of specific tech for Robotic Process Automation came out in the early to mid-2000s, and since that time has seen tremendous growth across multiple industries. However, many companies in the SMB space are still hesitant to adopt RPA.

In this “Back @ IT” episode, I’ll explore the question of “Are SMBs Ready For RPA?”. I’ll dispel some myths, highlight areas to start with and leave you with a few questions to consider when evaluating RPA.

00:58: The explosive growth of RPA.

01:41: The power of AI is not necessary to implement RPA.

02:57: Where to start in your RPA implementation?

04:08: RPA bots can be your assistant.

05:02: People make technology possible. It will always be Humans Plus Technology.

06:33: RPA is leveling the playing field between SMBs and Enterprise companies.

07:09: Things to consider when looking into RPA.

09:00: Upcoming RPA Expo digital event

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If you are looking to learn more about Robotic Process Automation, then join us on May 20th at 11am ET for our free RPA Expo digital event. This three-hour event will feature short-form, to-the-point discussions to set the standard in delivering an accelerated master class on the application of RPA to drive business, process, and customer value.

Sources:

• https://www.uipath.com/blog/why-rpa-is-right-for-the-smb#:~:text=Though%20they%20might%20face%20these,able%20to%20successfully%20implement%20RPA. 
• https://www.debrarrichardson.com/blog/smbs-think-robotics-process-automation-rpa-is-out-of-reach-think-again 
• https://www.cigen.com.au/cigenblog/5-steps-implementing-rpa-small-medium-businesses 
• https://www.automationanywhere.com/company/blog/learn-rpa/rpa-for-small-business-why-and-how-to-start 

With attention spans shorter than ever before, it can be tough trying to get someone's attention. Content is flying at us from every direction, but it's important that the content is engaging and available at the right times.

In the "Back @ IT" episode for the Dynamics Communities DAC News Desk, I look at the distracted consumer and the paradox that exists with the informed consumer. Additionally, I'll highlight areas to focus on and the impact on the decision journey.

00:52: Looking back at ways companies tried to get our attention.

01:57: Studies show our attention spans have gotten shorter over time.

02:45: Forrester Research found marketers are wasting billions on digital ads.

04:30: Make sure information is available wherever the consumer is.

05:29: Coupling engaging content with easy-to-use tools and sites.

06:46: Engaging consumers during their decision journey is critical.

07:47: Quote: "companies seeking to stay engaged with their customers will be defined now".

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Looking to connect with your peers in person? Then join us for the Summit North America conference on Oct 12, 13, and 14, 2021. Check here for details: https://summitna.com  

Looking for more interviews, podcasts, and insightful blogs? Check out our DAC Editorial section: https://mydacfeed.com/partner/dac-editorial

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Sources:

• https://www.cusolutionsgroup.com/trends/just-how-distracted-are-consumers 
• http://marktruelson.com/the-paradox-of-informed-vs-distracted/ 
• https://www.forbes.com/sites/forbesagencycouncil/2018/02/08/four-ways-for-marketers-to-combat-customer-distractions-in-2018/?sh=1e6076ba2a0f 

In this episode of “Back @ IT”, I examine the impact that RPA is having across many industries, and the growth that is being felt in areas that were previously thought to be out of reach for automation.

With RPA tools easily available, it’s time for you to examine your automation strategy, or plan automation to scale as your company is growing.

00:26: The broad impacts of RPA in the global market

01:18: Finance and banking industries are seeing gains in complex regulatory areas

02:42: The utility industry is benefiting with huge ROI from implementing RPA

04:11: The telecom industry is reducing response times and cost

05:11: Upcoming RPA Expo digital event

___________________________________________________________________________________

If you are looking to learn more about Robotic Process Automation, then join us on May 20th at 11am ET for our free RPA Expo digital event. This three-hour event will feature short-form, to-the-point discussions to set the standard in delivering an accelerated master class on the application of RPA to drive business, process, and customer value.

Consumers are more informed than ever before. This puts tremendous pressure on organizations to ensure they have the right content in the right places and at the right times. This truly impacts the purchasing decisions no matter where they are in that purchasing cycle. 

With the global e-commerce market is set to hit about $24 trillion by 2025, the purchasing power of the consumer is enormous. 

In this episode, I explore the concept of the informed consumer and leave you with a few areas to consider in your content strategies.

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Looking to connect with your peers in person? Then join us for the Summit North America conference on Oct 12, 13, and 14, 2021. Check here for details: https://summitna.com 

Looking for more interviews, podcasts, and insightful blogs? Check out our DAC Editorial section: https://mydacfeed.com/partner/dac-editorial

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Sources:

• https://www.accenture.com/_acnmedia/PDF-130/Accenture-Retail-Research-POV-Wave-Seven.pdf
• https://blog.hubspot.com/blog/tabid/6307/bid/30239/71-More-Likely-to-Purchase-Based-on-Social-Media-Referrals-Infographic.aspx 
• https://blacksmithapplications.com/blog/5-cpg-marketing-challenges-in-2021/ 
• https://www.nerdwallet.com/article/finance/best-budget-apps 

We have all experienced the cookies message on websites and in apps. But some companies are ditching third-party cookies and forcing developers to adapt as well.

In this episode, I'll take a look into the crumbling web cookies, what they are, and what the impact will be for marketers and businesses.

How will you adapt for the changing cookieless landscape?

Looking for more interviews, podcasts, and insightful blogs? Check out our DAC Editorial section: https://mydacfeed.com/partner/dac-editorial

Sources:

• https://www.vox.com/recode/2019/12/10/18656519/what-are-cookies-website-tracking-gdpr-privacy 
• https://clearcode.cc/blog/difference-between-first-party-third-party-cookies/
• https://www.theverge.com/2020/1/14/21064698/google-third-party-cookies-chrome-two-years-privacy-safari-firefox 
• https://www.bbc.com/news/technology-56680795 
• https://www.forbes.com/sites/forbesagencycouncil/2021/04/09/how-businesses-can-market-in-a-third-party-cookieless-world/?sh=40e13cba3597 

With the proliferation of devices today, they have become an extension of people in many ways. Whether it's our phones, voice-activated devices, or mixed/augmented reality (AR), customers are naturally leveraging these as they create an experience.

More than than, businesses are having to transform the way they utilize AR as tool internally and externally. AR opens doors for people to collaborate in new ways that are still being explored.

In this episode, I'll dive into the augmented customer and different ways to think about leveraging augmented reality.

Looking for more interviews, podcasts, and insightful blogs? Check out our DAC Editorial section: https://mydacfeed.com/partner/dac-editorial