businessmarketingpodcast

This week we’re talking about social media and internal marketing best practices. After PPS, one of the hot topics was marketing and how to get new patients without going out knocking on doors. I brought in our marketing director, Heidi Schmidt, to talk social media and internal marketing best practices.

One of the frustrations of being a practice owner is riding the ups and downs of the weekly New patients coming into your office. I used to be the effect of the weekly new patient number in terms of how it affected my mood and my enthusiasm for my practice. When the new patient numbers were high I always had some pep in my step and became much more creative as an owner toward expanding my practice. The new patient statistic became a bellwether to my own personal happiness and professional confidence when it came to expanding and trying new things. Later I learned that the new patient stat needed to be something I drove and not the other way around. Only after extensive study of this topic of marketing, sales, and prospecting was I able to comprehend the full recipe for success. Up until then, I was always looking at the individual ingredients and never the big picture. Only after fully understanding the importance of committing to an annual marketing plan with monthly marketing campaigns that were measured statistically was I able to be more at cause over how I felt about my business and myself versus the effect of my NP stats.

All owners are responsible for the quality of their patient’s care, as well as their patient’s overall satisfaction with your practice. Your practice is a reflection of who you are and what is important to you. Your patients shouldn’t be experiencing anything that you wouldn’t want to experience yourself.

All too often practice owners place too much attention on generating more revenue rather than having their attention on what is most important to the viability of your company, which is making sure that you are in exchange in abundance at all times with your patients. Providing your patients with an over-the-top customer experience, while maintaining staff compliance with your company policies and metrics, will ensure that everyone is winning.