#businessmindset

In this episode of the Business Owner Breakthrough with host Pete Mohr, you'll discover the transformative "Retailer's Manifesto" that unveils enduring principles for business success. Whether you're a retailer, a plumber, or an accountant, these key points apply to all business owners, guiding you towards a better life and a thriving business.

Here are a few things Pete covers:

• Promise to Customers: Prioritizing customers by understanding their desires and crafting memorable experiences.
• Pursuit of Unwavering Quality: Committing to excellence in every aspect of your business.
• Genuine Value: Providing enriching exchanges beyond mere transactions.
• Agility and Adaptation: Embracing change and fluidity in the market to flourish.
• Lean Mastery: Streamlining processes for efficiency and effectiveness.

It's time to take action:

After listening to this insightful episode, take a moment to reflect on your business's alignment with the "Retailer's Manifesto." Identify areas where you can incorporate these guiding principles to enhance customer experiences, boost efficiency, and propel your business to new heights.

Click here to download our exclusive Retailer's Manifesto. Packed with practical insights, it's your guide to transforming your business and achieving more freedom.

Are you looking to make some changes in your business and your life in 2024?  Head over to speaktopete.com and book a chat with me to see if we're the right fit!

To Book a no charge Freedom Call with Pete, to see if you’re a good fit for his business coaching head over to http://speaktopete.com to find a time that works for you!

To connect with Pete:

Website: https://simplifyingentrepreneurship.com/
Instagram at https://www.instagram.com/petemohr_coach/
LinkedIn at https://www.linkedin.com/in/petermohr/
Email: pete@simplifingentrepreneurship.com

On this episode, Michael McGovern sits down with Lee Haight, a fellow roofing company owner, to explore their remarkable journeys from humble blue-collar backgrounds to achieving remarkable success in business.
Michael and Lee dive into their personal stories, sharing the challenges they faced along the way and the incredible determination that propelled them forward. Both individuals highlight the struggles they had to overcome, particularly as they transitioned from their blue-collar upbringings to becoming accomplished entrepreneurs.  
Throughout the conversation, the importance of hardworking emerges as a central theme. Lee and Michael stress that success is not handed on a silver plater but is instead earned through relentless effort and dedication. They recount the long hours, physical labor, and countless sacrifices they made to build their respective roofing companies. Overall, they discuss how their experiences in blue-collar industries and backgrounds shaped their entrepreneurial spirit and gave them a unique perspective on business and life.

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Drawing from his wealth of personal experiences, Michael shares compelling stories that showcase the transformative power of networking. He dives into the highs and lows of his own networking endeavors, revealing the lessons he has learned through along the way. He talks about encounters that led to unexpected opportunities to the art of nurturing meaningful relationships, this episode explains and offers a glimpse into the real-world impact of effective networking.

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Thank you for listening to The Reckless CEO Podcast

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In this podcast, Michael McGovern dives deep into the realm of personal growth within the business world, unraveling the secrets to unlocking success for both individuals and businesses alike. Michael tackles tough topics, guiding the audience through the art of having those difficult conversations with team members, to get the most out of someone. Focusing on the environment of growth, he empowers individuals to reach their full potential, while simultaneously propelling the business towards its goals as well.
Michael emphasizes the crucial role of alignment in achieving goals. He passionately explores how aligning personal aspirations and business objectives creates a powerful synergy that fuels exponential growth. Drawing upon his own failures and successes, Michael imparts invaluable wisdom on creating a unified vision, nurturing shared values, and fostering a culture of collaboration. Michael equips listeners with the tools and insights necessary to evaluate themselves and their businesses to new levels of excellence.

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Thank you for listening to The Reckless CEO Podcast

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In this episode of the Reckless CEO Podcast, host Michael McGovern welcomes, Greg Ford, to the studio. Greg is a leader, husband, and pastor at One Church, one of the largest churches on the East Coast. He is also getting on television and has created a movement since planting the church 13 years ago. Greg shares his story of persistence in building the church, creating a culture, developing leaders, and more. He explains the spark that drove him to start One Church and the importance of creating something from nothing.

They both discuss the Greg’s experience of growing up in church and feeling disconnected from it. Greg states that he was a very ambitious kid and wanted to do something great, so he never saw church as the place to do that. He thought it was a place to apologize for bad behavior and sit through a boring service. As he got older, he started to learn more about the Bible and eventually realized that church was a place to make a difference and help people. He found that the principles of church and business are very similar, in that both organizations are meeting a need and building leaders and systems to do so.

Greg was motivated to start something great, but was struggling to get it off the ground due to not having the right packaging or marketing. He decided to go back to school and then became a youth pastor to meet people and build relationships. He then moved to Columbus and took a job at a fitness club. He would greet people as they came and try to learn their names. He had four focuses for launching his church: finding a location, building a team, raising money and spreading the word. He worked on these four things in the mornings and evenings and was surprised that the church got launched quicker than expected due to the relationships he had built.

The conversation is about the growth of a community. They note that the community has grown due to the authentic connection between its members, who may not always agree but who are all striving to help each other be the best they can be. Greg also recognizes the ability of the other to create relatability when communicating, noting that his messages are not forced but instead crafted in a way that allows for understanding and fulfillment.

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Thank you for listening to The Reckless CEO Podcast

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Kelsey Lensman joined the reckless CEO Podcast to talk about her journey as an entrepreneur, fitness fanatic, and business owner. She began by introducing herself, explaining that she is from Canton, Ohio and attended Ohio State, where she rowed for the rowing team. She also discussed her brand, Empower Her Fitness, which hosts events and raises charities. She expressed her surprise at meeting up with the host of the podcast, who she had been running in similar circles with since coming to Columbus. 

Kelsey had to make a difficult decision between pursuing athletics or their sports medicine degree. She chose the latter, and it was a challenging time for her as her identity was heavily intertwined with being an athlete. She felt lost and empty, and eventually got out of a bad relationship. One day, the kelsey looked in the mirror and didn't recognize herself, leading her to realize that she had to get themselves back. This was the hardest thing she had ever had to do in her life.

Michael and Kelsey discussed the way she got back to the gym after walking away from her sports career. She felt empty and needed to find her sense of self again. To do this, she committed to the gym and pushed herself to do things she never thought she was capable of. This was difficult, but she was able to find her fire again. She explained that it is important to have a commitment to yourself, as many of us are good at letting ourselves down. Even after we accomplish something, we must continue to push ourselves and not become complacent.

They discuss how complacency is a common issue among entrepreneurs and athletes, especially when they stop feeling the intensity and hunger for growth. To combat this, it is important to start with small micro commitments to get back into the growth mindset, and to take risks and push for the tens, even if it means risking the ones. The speaker uses the example of his own life, where he has been stuck in the fives and sixes, but has decided to take risks and push for the tens in order to reach new goals. He also alludes to a podcast he heard, in which the guest spoke about how so many people are afraid of getting to the ones, and how it is important to push past the fear and strive for the tens.

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Thank you for listening to The Reckless CEO Podcast

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Welcome to Impact Edit, where we bring you the most powerful insights and golden nuggets from our impactful conversations with thought leaders and changemakers in the fashion industry.  We are revisiting a remarkable episode that left a lasting impression.

In this snippet from our original podcast episode, we had the pleasure of speaking with Molly Rogers and Emma Clegg, the inspiring co-founders of JAM the label. Their journey began with a shared passion for occupational therapy and a deep empathy for young people with disabilities.

Molly and Emma recognized the challenges faced by individuals in wheelchairs when it came to finding fashionable and functional clothing. They refused to accept compromise and embarked on a mission to create inclusive fashion for young people with disabilities. Thus, JAM the label was born in 2019, named after two remarkable teenagers, Jack and Maddie.

With design features like magnetic closures, side-zip jackets, and pants tailored for seated comfort, JAM has redefined inclusivity in fashion. Starting with just one product, they have now expanded to partner with external retailers, including EveryHuman, Averee, and THE ICONIC.

Their dream? To become the number one inclusive fashion brand in Australia, ensuring that everyone, regardless of ability, can feel cool, proud, and stylish in their clothing. Molly and Emma's story is a testament to the transformative power of passion, empathy, and unwavering dedication.

As we revisit this episode, we encourage you to listen closely to the insights, strategies, and perspectives shared by these remarkable founders. Their wisdom is a true golden nugget that can spark new ideas, inspire change, and help you make a lasting impact in your business, with your team, and within your community.

So, whether you're an established business owner or just beginning your entrepreneurial journey, get ready to be equipped with valuable information and inspiration. Impact Edit is here to provide maximum impact in minimum time.
Thank you for joining us, and let's dive into this empowering episode of Impact Edit.

READY TO SCALE UP?

Ready to level up to a new phase of growth and expansion?

Elizabeth founded fashion consultancy Fashion Equipped in 2012 to expand the reach and potential of the Australian industry. Backed by decades of experience in all aspects of the business, and passionate about entrepreneurship, growth and the power of community, Elizabeth delivers fashion consulting, mentorship and online learning to hundreds of businesses and counting. From buying, product development, sales and sourcing, to strategic planning, marketing and team management, our expert line-up of industry insiders are committed to sharing their knowledge, networks and passion - to empower you to build a thriving fashion business.

Elizabeth's next availability for consulting is June 2023. Feel free to reach out to her directly at elizabeth@fashionequipped.com.au.

Consulting is suited to brands that are already trading and ready to work on their strategic growth plans.

READY TO START UP?

Ready to bring your vision to life and start your fashion business?

ONLINE LEARNING

We’ve crafted our decades of experience into an online fashion business syllabus informed by and tailored to the real world. Start Your Fashion Business is an industry-first online learning platform and a dynamic and engaged community.

If you are a startup who wants to make the Fashion Business your Business – then head to our website and watch the replay of our last Info Session & QA. Our  'Start Your Fashion Business' programme is open online, so if you would like to join our community jump straight in!

MENTORSHIP

It takes finely tuned business skills to make it in fashion, but mindset also plays a huge role. This is why mentorship is an essential ingredient to success – few can guide you on this path better than those who’ve already walked it and our deeply experienced mentors are here to help you navigate the business while building a strong mindset.

If you want to work 1:1 with a Mentor and kickstart your biz development, you can head to Your Mentor Collective – book a 1 hour of power session with one of our amazing industry Mentors - that's where the magic happens!

MINI COURSES

If you're up for a Mini-Course, check out our Start and Scale Studio on our Fashion Equipped website and explore Start your Sourcing Strategy, Startup Cost Analysis, and Tech Pack Development.

You can find Fashion Equipped over at:

Instagram: @fashionequipped @startyourfashionbusiness_au

Podcast Insta: @fashionbusinessmindset

Facebook: www.facebook.com/fashionequipped

Website: www.fashionequipped.com.au

Let's do this together, let's make The Fashion Business, YOUR Business!
See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

Michael McGovern, the host of the Reckless CEO podcast, recently returned from a trip to Arizona to attend an Upgrade event. The Upgrade event focused on neurolinguistic programming (NLP) and the reprogramming of unconscious memories embedded in our psyche from a young age. The Upgrade event coordinator used the example of a father telling his son that he can't have everything in life, as a way to show how we can have these unconscious memories embedded in us without knowing it. They explained that we only use 10% of our brain, and these memories can continue to manifest in our lives and affect the way we make decisions. Michael then went on to talk about his recent trip, and the conversations he had with mentors and how it has helped him to better understand the importance of addressing these unconscious memories and reprogramming them.
 Michael is discussing how he went through a 21 day course that taught him how to break out of his normal mindset. As part of the process, he was asked to create a list of 100 items and experiences that he wanted in life. This was to help him think bigger, outside of the normal programming he had been exposed to from his family and friends. After feeling like he had a good grasp on the concepts, he went to Arizona to listen to a mentor of his speak. During the second day of the event, he was reminded of the importance of creating a list of items and experiences and that he should continue to expand the list as he goes.
 Michael was attending a conference with his mentor, a successful entrepreneur. As his mentor finished speaking, the speaker felt a sense of insecurity, questioning why someone like him was even worthy of having such an influential person in his life. After the mentor's performance, he became a celebrity and people were asking for his attention. The speaker felt unworthy of the friendship and wondered why the mentor even wanted to be around him. He then watched William, the owner of Upgrade, take the stage and the speaker found himself reflecting on the opportunities he had been given through the mentor's friendship.
 William, an influential mentor, asked a group to close their eyes and think of the feeling that was holding them back the most. The speaker had difficulty in locating the feeling, which made them feel unworthy and frustrated. The next day, they shared their feelings with William and he urged them to talk. The speaker was confused and frustrated with themselves and couldn't explain the feelings they had. William asked the speaker to talk and share their feelings in order to gain clarity. The speaker realized that they were feeling unworthy and that they had potentially buried the feeling so deep that it was hard to identify.

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Reckless CE

Thank you for listening to The Reckless CEO Podcast

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Michael McGovern and Jonmichael are excited to be in the new studio, which they believe will provide a better sound and look for their podcast. They have also been working on streamlining the post-production process, making it easier and faster for them to get the podcast out to their audience. The two speakers are discussing the upcoming Reckless Workshop and the various magazine opportunities they will be participating in. They are both excited to see how their product will look when they finish setting up their new studio. They also mention how they had to put the hammer down in order to get the studio done in time for the workshop. They are also excited to be featured in a media outlet that has a higher rating than Forbes. They also mention that their studio is unique, and anyone interested in visiting them can do so in Columbus, Ohio. In conclusion, the two are looking forward to the upcoming Reckless Workshop and all the opportunities that it will bring.

JonMichael Media Group, a Lewis Center, Ohio-based media group, is dedicated to providing its guests with high-quality, virtual experiences. Jonmichael speaks about the importance of leadership and the need to constantly feed into people in order to grow a successful business. He explains that leadership is similar to a vehicle - it needs to be fueled in order to keep running. The conversation emphasizes the need for leaders to pour back into their team and invest in their growth.

The two are discussing the importance of connection and being present as a CEO. They mention how stopping to have conversations with people that come into their office teaches them something, however there is no guarantee of any ROI from it. It is then mentioned how members of the younger generation tend to look for a return on their investments, but it doesn't always work that way. They mention how the CEO should be the example, leading the way and showing the team what is expected of them.

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Thank you for listening to The Reckless CEO Podcast

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Jaiden France and Michael McGovern previously met at a real estate event and Jaiden has been working with Michael since May 2022. Michael is appreciative of Jaiden's loyalty and hard work and Jaiden is grateful to Michael for giving him an opportunity to be part of the team. They discuss how they met and how inspiring it was for Jaiden to hear Michael talk about his vision. Jaiden opened up to Michael and shared details about his life that he hadn't shared with anyone else. Michael is thankful for the connection and Jaiden is grateful for the opportunity to be part of the team.

Jaiden grew up in Columbus, Ohio, and always wanted more than what his family could afford. He started young entrepreneurship at 14 years old, flipping PS4s and iPhones, and worked at Discount Tires when he was 17. After COVID happened, he got furloughed and decided to get into real estate. He joined Rod Cleave's multifamily program and was passionate about it. He wanted to build his rejection muscle and credibility, so he took on a sales role. He also bought a rental at 19 years old, which was a mess for a few years but he eventually closed on it last week.

Michael and Jaiden had a conversation about how the universe puts other people's problems in front of us so that we don't have to make the same mistakes. They mentioned how opportunity brings more opportunity and how often people become aware of what others are going through more than themselves. They advised not to become half in on things and to really dial in on one thing. Michael encouraged the audience to say no to all the shiny objects and to focus on one thing to become successful. 

They discussed the success of Jaiden, who is 21 years old, and the decisions he made to achieve that success. Jaiden explains he focused on one task and was successful with it, and now plans on continuing to focus on that task in order to reach even greater heights. Michael is impressed by the individual's success at such a young age and is excited to see what he can accomplish in the future. They both agree that focusing on one thing and being loyal to it is the best way to achieve success.

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Thank you for listening to The Reckless CEO Podcast

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Nate Saxton is a new employee at the Columbus Roofing Company, the business owned by the host of the Reckless CEO Podcast. In the podcast interview, Nate talks about his background and how he came to work at the company. He grew up in the pipeline field and was a heavy equipment operator. However, he wasn't finding fulfillment in his work and was looking for more out of life. He found the Reckless CEO Podcast and was inspired to join the company and build his own business within it. The host of the podcast is committed to creating an entrepreneurial space within his business to help others build their own business. Nate has a great story to share and he is excited to be interviewed on the podcast.

Nate is a former motocross racer, having raced for twelve years before getting injured a few times and having to figure out how to move forward in life. After high school, he was still trying to get back into racing, but it didn't work out. Instead, he was drawn to the culture and atmosphere of the team he now works for. He also dabbled in football and basketball during high school but motocross was his main passion.

Michael and Nate were discussing the Nate’s experience with motocross and how it helped shape his career. Nate started off by saying that motocross is expensive and that this realization drove him to go to work. The speaker then discussed how being able to stay healthy is a key to success in any sport, and that multiple injuries ended his motocross career. Nate then transitioned to talking about how he pivoted after his motocross career ended, and he discovered a love for operating heavy equipment. Nate concluded by connecting the operating of heavy equipment to the hands-on feeling of motocross.

Nate is 27 and has been in the construction industry for five years. He began working in excavation before transitioning to production home building. Nate's buddy, who was a superintendent in Florida, offered him the job and he took the risk and it paid off. He learned a lot about himself and gained valuable management skills. He believes that anyone can do anything if they put their mind to it and take the necessary action. Nate gained knowledge in how to manage people, time, and expectations which can be applied to many other things.

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Thank you for listening to The Reckless CEO Podcast

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Jared Drake, the guest on the Reckless CEO podcast, expresses his appreciation for being invited and his joy of being behind the microphone. Michael concurs that he also loves the experience and that it's his ideal life. Jared then emphasizes the importance of making an impact and how he remembers being in awe when he was a kid of a guest speaker getting paid to speak. Michael agrees that it's important to make an impact and that it's not necessarily what someone says, but how they make people feel. Jared then talks about restarting his podcast and how therapeutic it is. The host agrees and shares that he also felt nervous when he started his podcast, but now realizes it's not about being perfect, but rather being authentic. Jared concludes by saying that is why he connected with the host's podcast, as it resonated with his beliefs and core values.

Michael and Jared had a powerful conversation after Jared attended an event Michael had organized. Michael believes that podcasting gives them the opportunity to connect with people in a real and authentic way. The speaker then talks about why they are in the conversation, which is to get content and stories out to the public. They also talk about how it is important to be real and authentic otherwise people won't connect with the narrative. Michael also talks about how if one tries to fake it, they will get caught eventually. 

Jared grew up in Columbus, Ohio and had the dream of playing football for Ohio State. He was close to achieving that dream, but ultimately had to make the decision to stop pursuing it due to COVID-19. During his athletic career, he found that he loved developing his teammates more than playing the sport himself. After graduating with his undergrad from Ohio State, he continued his education at the school and gained valuable experience playing with some of the best athletes in the world. His experiences with sports and academics has led him to focus on personal development and the importance of culture, both in business and in his personal life.

Jared had the experience of being part of an unsuccessful team. He had great players who were all-Americans, but they still only managed to win two games a year. He learned a lot about leadership and connecting with people, and how to motivate people even when facing adversity. After football didn't work out, he decided to pursue a career with Navy Seals due to his uncle's influence. He learned that it isn't necessary to go through tough lessons to learn about leadership, as it is possible to create winning every day.

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Reckless CEO Youtube @ https://www.youtube.com/@therecklessceo
Go follow our parent company on Instagram

Thank you for listening to The Reckless CEO Podcast

You can tweet us @ https://twitter.com/TheRecklessCEO
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Reckless CEO Youtube @ https://www.youtube.com/@therecklessceo
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for upcoming newsletters, speaking engagements, and inquiries to be a guest on the show

Michael McGovern, The Reckless CEO, welcomes Nate Rohyans into the Reckless Studios. Michael connects his success with his intentional pursuit of positive working relationships. Nate and Michael talk about how being the "hardest" worker do not equate to making the most money or being the most profitable. Michael and Nate share a passion for business and cultivating relationships, and you can hear it in this episode.

Thank you for listening to The Reckless CEO Podcast

You can tweet us @ https://twitter.com/TheRecklessCEO
Follow Michael on Instagram @ https://www.instagram.com/therecklessceo/?hl=en
Reckless CEO Youtube @ https://www.youtube.com/@therecklessceo
Go follow our parent company on Instagram https://www.instagram.com/jonmichaelmedia/?hl=en

Make sure to tap into our website @ https://therecklessceo.com/
for upcoming newsletters, speaking engagements, and inquiries to be a guest on the show.

Thank you for listening to The Reckless CEO Podcast

You can tweet us @ https://twitter.com/TheRecklessCEO
Follow Michael on Instagram @ https://www.instagram.com/therecklessceo/?hl=en
Reckless CEO Youtube @ https://www.youtube.com/@therecklessceo
Go follow our parent company on Instagram
https://www.instagram.com/recklessmediacompany/?utm_source=ig_web_button_share_sheet&igshid=OGQ5ZDc2ODk2ZA==

Make sure to tap into our website @ https://joinrceo.com/
for upcoming newsletters, speaking engagements, and inquiries to be a guest on the show

Michael McGovern, "The Reckless CEO," gets an unexpected guest, his business partner with JMG Media Group©, Jonmichael Long. Michael and Jonmichael share laughs, business strategy, and opportunities. The Reckless CEO talks about how to "leverage your ecosystem." Michael and Jonmichael share a passion for "pouring" into their employees and others. You don't want to miss the "Reckless Wrap-up," as these two do NOT disappoint.

Thank you for listening to The Reckless CEO Podcast

You can tweet us @ https://twitter.com/TheRecklessCEO
Follow Michael on Instagram @ https://www.instagram.com/therecklessceo/?hl=en
Reckless CEO Youtube @ https://www.youtube.com/@therecklessceo
Go follow our parent company on Instagram https://www.instagram.com/jonmichaelmedia/?hl=en

Make sure to tap into our website @ https://therecklessceo.com/
for upcoming newsletters, speaking engagements, and inquiries to be a guest on the show.

Thank you for listening to The Reckless CEO Podcast

You can tweet us @ https://twitter.com/TheRecklessCEO
Follow Michael on Instagram @ https://www.instagram.com/therecklessceo/?hl=en
Reckless CEO Youtube @ https://www.youtube.com/@therecklessceo
Go follow our parent company on Instagram
https://www.instagram.com/recklessmediacompany/?utm_source=ig_web_button_share_sheet&igshid=OGQ5ZDc2ODk2ZA==

Make sure to tap into our website @ https://joinrceo.com/
for upcoming newsletters, speaking engagements, and inquiries to be a guest on the show

After a lot of brainstorming, observation, and reflection I came to realize that you'll only be able to make it big and impactful with your work if it provides a solution to any challenge which the human race is facing these days.

Explore this new episode which surrounds the same thought. 

Connect with me on Instagram, Facebook, and Linkedin.

Review the show on Apple Podcast and Spotify to help us grow organically and reach out to the maximum.

The show is now live on YouTube as well. Subscribe.

Mail me at officialseekyourpurpose@gmail.com for feedback/suggestions/love.

I'm profoundly looking to have an amazing deep-diving conversation over my podcast. If you are the one who feels you have a message to spread across with your set of knowledge and your "work", then DM me now. Can't wait to get you aboard. Mail me at officialseekyourpurpose@gmail.com with the subject "Convo Pod Guest".

I usually reply within 24 hours.

Meet our guest expert: 

Chelsea Bartell is an emotional trauma coach who helps women heal their nervous systems to release past survival behaviors that have unconsciously been running their lives!

HOW TO WORK WITH CHELSEA:
Three 1:1 Transcend coaching spaces are available.

Transcend is a customized approach to healing trauma where we will use various tools and resources (such as internal family systems, emotional freedom technique, somatic processing and more) to create your unique path to internal safety and harmony in your life. " 

Stay tuned for her upcoming podcast: Start Thriving☺

Connect with Chelsea

Instagram is @the.emotional.archeologist

TikTok is @emotionalarcheologisthttps://vm.tiktok.com/TTPdM77MVV/

Thanks for listening to this week's episode, make sure to leave us a review in your favorite Podcast Player as this helps our podcast gain more listeners and helps us create better content for you all! 

Are we friends yet?

Connect with me on IG: https://www.instagram.com/amberalexis_coaching/

Connect with me on TikTok: https://www.tiktok.com/@amberalexis_coaching

Learn about my Services: https://amber-alexis.com/

On Today’s Episode of EXPOsed Conferences™ Podcast I’m talking with Traci Reuter, Founder & CEO of Divine Social.  Traci helps business owners build and grow their brand so they can focus on providing value to their customers.  She has 25 years of experience in sales and marketing and is blessed with the uncanny ability to take a companies mission, vision and message and get it in front of the right people at the right time through authentic marketing.

On this episode Traci will be sharing her knowledge and expertise of sales and marketing a sit relates to conferences so that organizers can better understand their customers and clients optimize and monetize their shows while building client relationships.

Learn more about Traci Reuter, Founder & CEO of Divine Social HERE

Check out Traci on YouTube HERE and her special webpage specific for EXPOsed Conference listeners HERE

On today's episode we will expose...

-Understanding the phases of the Customer Sales Cycle
-Moving a company from awareness to purchase
-Why the sales cycle should "Start from the end in mind.."
-Today's Business Visibility Problem: Breaking through the advertisement noise
-The most under utilized and powerful type of advertising
- "Woo-ing" your prospect
-Suggestions for speeding up the sales cycle process
-The three pillars to successful social advertising
-The Emotional Bank Account: Creating Deposits in Your Customers Life to become the trusted advisor
-Leading so that your content is congruent with your goal
-Tips and suggestions for rewarding new and existing customers
-Voting with their dollars, valuing your customers and clients so they spend with you!
-Creating a Value Add for your Customers to Capitalize on their event experience
-Getting a "leg up" on curating and collecting your event content to use throughout the year

-The customer sales cycle

Want more EXPOsed Conferences™ Podcast?!

Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes.  Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.

Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes!  As a Patron of the podcast you have access to bonus episodes, resources  and more that will help you take your events to the next level.

Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed Conferences™ live at industry events. 

Let's Connect! I would love to hear from you!  Have an idea for a future show or want to be a guest on a future episode?  Email me to schedule an exploratory call at exposedconferencespodcast@yahoo.com

This episode has been a production by EXPOsed Conferences™ Podcast © February 2019 all rights reserved.

On Today’s Episode of EXPOsed Conferences™ Podcast I’m talking with Nick Borelli President and Strategist of Borelli Strategies which focuses on consulting, coaching and management of digital marketing for events.  Nick has over 20 years of experience in the event industry and has spent his career developing marketing and sales strategies for companies of different scales, missions, and markets.  Nick has been named Top Event Management Influencer and also industry Changemaker by MeetingsNet in 2018 for his work in digital communication advocacy within the meetings and events industries to name just a few of his accolades.

On this episode he’ll be sharing his knowledge and expertise of marketing primarily focusing on event marketing and design.

Learn more about Nick Borelli, Borelli Strategies HERE

On today's episode we will expose...

-Today's social media landscape as it relates to events
-The FOMO phenomenon and creating events that capitalize on creating a sense of urgency
-Anticipating attendee behavior to design and create atmospheres and moments that your attendees will want to share
-Design work for events: How to authentically empower attendees and giving them the ammunition to share their stories
-The importance of listening as it relates to social media and events
-Understanding what it takes to have your thumb on the pulse with the community your serving
-Creating Personas and inviting them into the fold of your events to gather collective intelligence
-The concept behind social media influencers and how to scale them for your events
-The tool that helps you find what the most shared content and key influencers of your events and finding ways to collaborate and empower them
-Having an "Eyes Up" Management and Mentality
-What to avoid when sourcing some of these new trends
-Why understanding behavioral science and decision making process is important in the design of your events

Want more EXPOsed Conferences™ Podcast?!

Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes.  Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.

Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes!  As a Patron of the podcast you have access to bonus episodes, resources  and more that will help you take your events to the next level.

Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed Conferences™ live at industry events. 

Let's Connect! I would love to hear from you!  Have an idea for a future show or want to be a guest on a future episode?  Email me to schedule an exploratory call at exposedconferencespodcast@yahoo.com

This episode has been a production by EXPOsed Conferences™ Podcast © February 2019 all rights reserved.

On Today’s Episode of EXPOsed Conferences™ Podcast I’m talking with Lisa Block, Executive Vice President of Conference Strategy & Design of Velvet Chainsaw.  Lisa joined Velvet Chainsaw in 2019 after spending nearly 30 years leading and growing the conference and events team and portfolio at the Society of Human Resource Managers (SHRM). She is an accomplished event innovator and change agent who strongly connects to organizational culture and mission. Her talent is in matching event and organizational purpose with live event design and strategy and in the people practices that go along with making events work.  She helped grow SHRM’s signature event the Annual Conference and Exposition which attracts over 22,000 domestic and international participants and over 700 exhibiting companies five fold, making it the leading event for the HR profession. She led efforts to broaden SHRM’s brand and implemented numerous strategies that increased revenue and heightened event ROI.

Lisa has been active in numerous professional organizations, most notably PCMA (Professional Convention Management Association), where she has served on numerous committees and as Board Chair. In 2013 she was awarded PCMA’s highest honor for lifetime achievement. She has also served on ASAE’s Meetings and Expositions Council and as an adjunct member of the ASAE Board of Directors. In 2015 she was inducted into the Inaugural Washington D.C. Biz Bash Hall of Fame.

On today's episode we will expose...

-Lisa's first memory of the industry
-How the industry and the HR Profession progressed and in what ways over the years were they able to expand and grow from a 4,000 person event to over 22,000 attendees
-What efforts were made to make their members feel valuable to add personal touches
-The Rock Program - pick up some unique tips and ideas for your organization implement a similar program to surprise and delight your attendees
-And Reverse Rock, how you can also surprise and delight your event team for their hard work
-The Connection Zone: How to create centralized experiences for attendees to gather, connect and enjoy !
-Lisa's action item for conference organizers and more!

Want more EXPOsed Conferences™ Podcast?!

Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes.  Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.

Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes!  As a Patron of the podcast you have access to bonus episodes, resources  and more that will help you take your events to the next level.

Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed Conferences™ live at industry events. 

Let's Connect! I would love to hear from you!  Have an idea for a future show or want to be a guest on a future episode?  Email me to schedule an exploratory call at exposedconferencespodcast@yahoo.com

This episode has been a production by EXPOsed Conferences™ Podcast © February 2019 all rights reserved.

On Today’s Episode of EXPOsed Conferences™ Podcast I’m talking with Aidan Augustin, Co-Founder and President of Feathr, a software company building marketing tools specifically tailored to the needs of event organizers and professional associations. Feathr has helped almost 2,000 conferences or trade shows grow attendance, engagement, and digital sponsorship revenue. Based out of their Gainesville, FL headquarters, Aidan leads the sales and marketing functions of Feathr and spearheads industry engagement. He is an active member of both ASAE and IAEE, a volunteer with CEIR, and a regular speaker on the topics of programmatic advertising, influencer marketing, and web analytics.

Click HERE to learn more about Aidan Augustin and Feathr and follow him on social media @Feathr for more great tips and tools to multiply your digital marketing efforts and make your campaigns more successful! 

On today's episode we will expose...

- How Feathr transformed from a networking app into a modern digital marketing suite for events
-How having a digital marketing campaign can boost registrations, sponsorships and exhibitors through targeting and re-targeting campaigns
-Why having a 365 year campaign is a must and why personalization to your event success!
-How you can use the influencer referral tools to promote your event
-What insights are coming down the pipeline in digital marketing space and what is on the horizon for Feathr - think 2019 and beyond
-And a few fun speed round questions....stick around to the very end you won't want to miss some interesting details we learned about Aidan including his favorite karaoke song, you won't to miss this!

Want more EXPOsed Conferences™ Podcast?!

Tune In: New Episodes are available every Tuesday and don't forget to subscribe to the podcast to receive notifications about future episodes.  Rate this episode (1-5) and be entered to be upgraded to "SQUAD" status....see "Support Future Episodes" for more details.

Support Future Episodes: Join EXPOsed Conferences™ Podcast tribe of industry professionals and support future episodes!  As a Patron of the podcast you have access to bonus episodes, resources  and more that will help you take your events to the next level.

Get Social: Follow us on Instagram to see what's coming up on a future show and to see EXPOsed Conferences™ live at industry events. 

Let's Connect! I would love to hear from you!  Have an idea for a future show or want to be a guest on a future episode?  Email me to schedule an exploratory call at exposedconferencespodcast@yahoo.com

This episode has been a production by EXPOsed Conferences™ Podcast © February 2019 all rights reserved.