businessofdesign

Co-hosts textile designer Dawn Oliveira and architect/designer Katie Hutchison introduce the design process in their respective disciplines.

This isn't about COVID-19. This show is about responding to turbulence and storms, and things beyond our control. I share ways to make the most of this time of trouble, what your top priority should be, how to lean in and apply your creative problem-solving to the situation. You have the ability to thrive in these perilous times.

Use your work to get better work. No matter where you are in your freelance career, your portfolio is your most important marketing tool. In this episode I share pro tips, strategy, and tactics you can start using today to help you level up your creative portfolio to attract your best freelance clients.

If you're struggling with clients who don't respect your work or your value to them, the reason could be that you're not educating them in how you want them to relate to you. Overcome assumptions on their part and create an easier relationship by positioning yourself as a valuable creative partner in their success. Using the Golden Rule — which goes something like: Treat others the way you want them to treat you, I present an approach that includes understanding your value, establishing the values you want to work by, and positioning through pricing and service.