cannabis industry leaders

Operating since 2011 comes with an enormous amount of experience and scars.

Navigating the turbulence and keeping an eye on what's essential while scaling your organization is no small feat.

Identifying new hidden revenue opportunities is the first challenge, but capitalizing on those opportunities, given the plethora of cannabis challenges, is an entirely different beast.

This week, we sit down with Gabe Mendoza, EVP of Revenue for 4Front Ventures, to discuss the following:

• Introducing "The Hunt"
• Leveraging Highly Competitive Markets for Product Testing
• Turning Experience into Revenue Opportunity

About 4Front ventures 

Established in 2011, we’re a leading force in North America’s cannabis industry. With over 600 skilled professionals across key states, we’re constantly refining our craft and advancing the industry. Our track record showcases our ability to thrive at scale in competitive settings. Today, our proven strategies fuel our growth in production, distribution, and sales throughout our target regions.

Guest Links 

https://4frontventures.com/leadership/
https://www.linkedin.com/company/4front-ventures/
https://twitter.com/4FrontVentures
https://www.youtube.com/channel/UCUhFE3NWuqFo9z-rme1oTGQ
https://www.instagram.com/_4frontventures_/

#CannabisIndustry #CannabisCommunity #FFNTF

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At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain 

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Welcome to Feminized, where today I’m absolutely thrilled to chat with the brilliant Sandy Li, CFO of Wana Brands! Sandy brings a wealth of experience from her time as VP of Finance at Parallel, her entrepreneurial journey running her own computer hardware and software company in China, and her senior leadership roles in various multi-national companies. In this episode, we dive into her transformative business approach, her expertise in driving growth, profitability, and shareholder value, and her role in overseeing Wana Brands' strategy, finance, and IT operations.

Sandy shares her insights on the challenges facing cannabis CFOs today and what things have been like since the Canopy Growth acquisition of Wana Brands. She also shares the true secret of success to any profitable cannabis company: The PEOPLE! Trust me, this episode is packed with insights, inspiration, and some serious canna-business know-how. 

Don't forget to like, comment, and subscribe for more empowering stories from the top women in the cannabis industry. See you there, Sis!

Find, follow, and support Sandy!

www.wanabrands.com/find/

IG: @wanabrands

Liz Hair: Craig Cobb, The Foundry Salon

Episode filmed in New Braunfels via Zoom. Feminized with Liz Grow is produced by Grow House Media, Patrick Pope & Tanis Ray, with original theme music and sound mixing by Q da King Productions in New Braunfels, Texas. 

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