cannabis rescheduling

Operating since 2011 comes with an enormous amount of experience and scars.

Navigating the turbulence and keeping an eye on what's essential while scaling your organization is no small feat.

Identifying new hidden revenue opportunities is the first challenge, but capitalizing on those opportunities, given the plethora of cannabis challenges, is an entirely different beast.

This week, we sit down with Gabe Mendoza, EVP of Revenue for 4Front Ventures, to discuss the following:

• Introducing "The Hunt"
• Leveraging Highly Competitive Markets for Product Testing
• Turning Experience into Revenue Opportunity

About 4Front ventures 

Established in 2011, we’re a leading force in North America’s cannabis industry. With over 600 skilled professionals across key states, we’re constantly refining our craft and advancing the industry. Our track record showcases our ability to thrive at scale in competitive settings. Today, our proven strategies fuel our growth in production, distribution, and sales throughout our target regions.

Guest Links 

https://4frontventures.com/leadership/
https://www.linkedin.com/company/4front-ventures/
https://twitter.com/4FrontVentures
https://www.youtube.com/channel/UCUhFE3NWuqFo9z-rme1oTGQ
https://www.instagram.com/_4frontventures_/

#CannabisIndustry #CannabisCommunity #FFNTF

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At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain 

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Trulieve stands at the brink of what may be a golden swan event.

With rescheduling likely "imminent" and recent remarks from Gov. DeSantis suggesting that adult use appearing on Florida ballots could set ablaze an unparalleled opportunity.

"It really will change the structure of the business," and "We have the largest catalyst; I think that has ever happened to a single company in this space ahead of us, along with everything else everyone else has," underscore the magnitude of these catalysts.

With Florida poised to be an industry game-changer, Trulieve's expansive footprint and readiness to meet the surging new demand, particularly from first-time customers, underscore the company's strategic positioning in a market ready to explode.

This week, we sat down with Kim Rivers to discuss the following:

• Florida's Process to Adult Use
• HHS, Rescheduling, Safe Banking
• What Removing 280E Does for Trulieve
• House of Brands' evolution

00:00 Introduction and Welcoming the Guest, Kim Rivers 00:54 Discussing the Marijuana Legalization Initiative in Florida 02:23 Challenges and Implications of Legalization 04:55 Understanding the Legal Process and Challenges 05:50 The Role of Trulieve in the Legalization Process 06:31 The Impact of Legalization on Trulieve's Business 07:17 The Importance of Industry Participation in Legalization 07:55 Reflecting on the Journey of Legalization 10:23 The Legal Challenges and Opportunities in Florida 16:14 The Expansion and Future Plans of Trulieve 28:21 The Impact of Rescheduling on the Cannabis Industry 30:47 The Momentum of the Cannabis Industry 31:44 The Impact of Cannabis Rescheduling 32:18 The Benefits of 280E Removal 32:47 The Challenges of Quantifying the Impact 33:07 The Importance of Efficiency and Savings 34:15 The Role of Rescheduling and Safe Banking 37:50 The Potential Impact of Schedule 3 Confirmation 46:24 The Importance of Brands in the Cannabis Industry 59:21 The Future of the Cannabis Market in Florida

Guest Links:

https://www.instagram.com/trulieve_/
https://www.linkedin.com/company/trulieve/
https://www.trulieve.com/
https://twitter.com/trulieve
https://twitter.com/rivers_kim

#TCNNF #Trulieve #CannabisStocks

Follow us: Our Links.

At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain 

The Dime is a top 5% most shared  global podcast 

The Dime is a top 50 Cannabis Podcast 

Sign up for our playbook here:

🎥 YouTube:  The Dime

📸 Instagram:  The Dime

This week's stories:

• Rescheduling cannabis from Schedule I to Schedule III under federal law is “not enough” as it “continues to misrepresent the plant’s safety relative to other controlled substances”. But who said it? Listen to find out!
• On Tuesday, as the US senate returned from its August recess, the majority leader Chuck Schumer reiterated his commitment to advancing the highly anticipated Secure and Fair Enforcement (SAFE) Banking Act.
• In a letter to New York’s governor, four cannabis companies have highlighted the mess of New York’s adult-use cannabis programme rollout, calling on the state to issue retail licences. 

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About Cannabis Daily.

Cannabis Daily is a cannabis news and interview program from Business of Cannabis. We highlight the companies, brands, people and trends driving the cannabis industry.

Business of Cannabis is a cannabis industry platform marrying cannabis news, video and podcast content, newsletters and online and real-world cannabis events.

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