carbon offsetting

Brands are promising to plant a tree for each can of beer, tshirt, or pair of trainers you buy, offsetting their carbon emissions so they can put an attractive ‘carbon negative’ sticker on a product to show green they - and you - truly are. But how effective is a new forest at offsetting a company’s emissions, what does ‘carbon negative’ really mean, and how do they go about proving they’ve achieved it?

Trees are just one type of carbon offset. Another, albeit promising but expensive, option is Direct Air Capture. Could that be the future of long term carbon offsetting? Greg Foot finds out.

This series, we’re testing your suggested wonder-products. If you’ve seen an ad, trend or fad and wonder if there's any evidence to back up a claim drop us an email to sliced.bread@bbc.co.uk or you can send us a voice note to our new WhatsApp number: 07543 306807

PRESENTER: Greg Foot PRODUCER: Simon Hoban

Making the ‘greener choice’ comes naturally to listener Ros. As more people become increasingly aware of how their daily decisions affect the environment, Ros is wondering if she can make a difference to the planet - and her pocket - through her bank account, pensions and plans for investing. Claer talks to the FT’s Alice Ross, author of 'Investing to Save the Planet' and Bevis Watts, chief executive of Triodos Bank UK. Review clip: Global Ethical Finance Initiative.

If you would like to be a guest on Money Clinic and chat to Claer about a money issue that’s bugging you, get in touch — our email is money@ft.com or follow her on Instagram and Twitter @ClaerB

Further reading:

-Follow Alice Ross on Twitter and check out her book here

-To read further about greening your money, check out Ethical Consumer Magazine, Good with Money or Make My Money Matter

-You can read an FT interview with Bevis here or check out the FT’s climate hub for the latest on climate change

-For a deep dive into ESG investing, listen to this episode of Money Clinic 

-Here’s some further reading on Danone’s sustainability credentials and on Natwest’s climate pledge

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