Breaking Out of Your Brand Bubble with Alex Hickson
In this episode, Amy is joined by Alex Hickson, Head of Digital PR at TrunkBBI. Alex is also the Founder of ecommerce business, Flaming Crap, and co-host of the ‘Where's The Bride?’ podcast.
We discuss the importance of storytelling and ‘breaking out of your brand bubble’ in marketing and PR and how to use it to increase brand awareness, specifically drawing on Alex’s own experience of launching his own candle company, Flaming Crap, in 2020.
As well as this, we talk about how to manage a team and the importance of being a good leader and fostering an inclusive work environment. It was wonderful having Alex on the podcast and here are so many incredibly useful nuggets to take away from this episode!