My guest today is Caren Glasser, host of "The Super Boomer Lifestyle" show and founder of TheSuperBoomerLifestyle.com. Caren is also the author of 4 hit books, founder of the Spark It Network, and creator of the global movement called "The Little White Lie." Caren has invested the past 40+ years being of service to the community by sharing her gift of song and media.
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Visit her website: https://thesuperboomerlifestyle.com/
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Episode Transcription:
Casey: (00:05)
Yeah. Well good afternoon. Good morning, good evening, good day everybody. I want to welcome you to this episode of expand the business where we help entrepreneurs take a deeper dive into all things in expanding the business. So today I am so beyond thrilled and excited for today's episode and I think you're going to get to see why I'm so excited as throughout the entire episode on this show, we really aim to bring to you guys valuable tips, techniques, tools, and a deeper dive into marketing processes, products, people, all things that are really going to help you expand whatever business you're in, whether you're in a traditional brick and mortar business and network marketing business or a digital business. And so I am so thrilled and excited for today. I can hardly stand it. So let's jump right into it. Today. I am so beyond, I'm honored to have Caren Glasser as our guests.
Casey: (01:08)
Now Karen is and you're going to see what's going to be funny about this is so often Karen and I talk a lot and we'll probably actually forget that this is a podcast that as we take a deeper dive, so I will try to keep us, I'll try to keep this on track and in a in scope. So Caren Glasser is one of my very best friends slash confidence slash therapist slash mentors slash people that I look up to learn from, collaborate with, partner with fight with, scream at, get screamed at by a, she's very much a sort of like my sister and your mother. I was very clear, very clear. If you guys, Karen has an amazing background and I can't wait to kind of share her with you, um, in how her mind works. So Karen was a child singing sensation. She traveled around the world singing when she was a kid with some very famous musicians all around the world and became a performer.
Casey: (02:09)
She's a cantor at a synagogue was, I should say. She is no longer there, but she still sings and has a career. And I know that's one of the things she loves to do. And here we are today and she is literally known around the planet as the digital diva. And so I can't wait to get in and really kind of dive in and really ask her and uh, dig deeper and why we even have the digital diva brand name. Um, but, uh, I feel very fortunate in that I get to nickname her or I had the pleasure of kind of coining her mama minutia, which we kind of known, uh, no as m squared. And so we'll, we'll kind of touch on that. So Karen, welcome to the show. Well, after an intro like that, I think we're all done. I don't know.
Casey: (02:57)
Well, awesome. So Karen, you and I have obviously been friends for many, many years. We've been through some ups and downs together. We've worked together on projects, we, we've helped each other out. We've kind of consulted on each other's projects. And so I, I kind of want to just go to the wayback machine and really kind of just talked to you about where you got your start. Because I think as entrepreneurs we all have a journey. We all have a story that we start on. What kind of brought you into the entrepreneurial experience in the very beginning?
Caren Glasser: (03:29)
Well, I like to say that I was an accidental entrepreneur in the very beginning because when I left my position as the candor of a synagogue in Los Angeles and moved up north, I found myself without a job, without knowing anybody and really struggled as to how I was going to get to know people. And so I did what any normal person would do not. I started going to networking events actually with no business. I had no business at that point. I just went to networking events so that I can meet people and from that point on, and I would introduce myself as I'm an accidental entrepreneur because I don't have a job right now and that's how I would introduce myself. And I think that because I was so vulnerable that way by actually saying I don't have a job, a lot of people are embarrassed to say that. And I just said I don't have a job and I'm looking for my next, next. And I got involved with digital technology and I like to say the rest is kind of a history because from that point on I was able to use this technology for everything that I do moving forward, which is why I got my name digital diva.
Casey: (04:32)
Well, so let's talk about that. So if we go back in the, in the way back machine, when you were going to those networking events, um, well I have two, two distinct pals. I want to go down with this. So I think a lot of people would, like you said, be a little bit scared to just roll into a networking event and go, I got nothing. I'm just going to here like looking for my next path or looking for my next opportunity. Would you say that back then you were going, I'm looking to help build out a network maybe that didn't exist at the time?
Caren Glasser: (05:06)
Yeah, I think that because I didn't have something going on, I actually was in a good place because I could listen. And I know that's what you teach is that we should go to a networking event more as the, um, the buyer, not the seller. And so when I went to these events, I literally was looking to enhance and enlarge my network, which there was nobody there at that point. I had people in friends down in Los Angeles, but certainly nobody up there. So I went to these events with the intention to expand my network and therefore maybe hear what was going on out there, see what the needs were, what were the problems. So when I came back to the table, however, months later I could have some solutions. And by that time I had a relationship with these people. And we know relationships are what so
Casey: (05:52)
absolutely. I mean relationships and, and the network and the influence that we build, obviously usually important. So back in that at that time, um, I know that you had a huge success in a network marketing opportunity that no longer no longer is there. Yeah. Was that what you kind of found when you went on that quest or it had that already wrapped up by the time you were looking for something?
Caren Glasser: (06:18)
I actually had just started. I, so I, I kinda told a fair, I said I didn't have anything going on. I had this, I had just jumped into a company at that point. It was called comment by, and it was a digital technology company, which of course that was my thing. I loved it. And I was an, as I moved into that, I saw that I was able to help people because of that. So I did have a little something, but I wasn't even sure that, that my, that little something was going to actually solve a problem because if you're not going to solve a problem, why are you even doing right?
Casey: (06:50)
Yeah. So one of the big takeaways from Karen already is, um, understanding the problem that you solve. If, if what you are doing and bringing to the marketplace doesn't solve a problem, it becomes much more difficult.
Caren Glasser: (07:06)
Yes, yes, exactly. Exactly. And because I was dealing in technology at that point, um, I actually was an, it's not smart to be the smartest person in the room, but I was actually the smartest person in the room because it was so new too to all of us out there. Although in the early nineties, Casey, I was live streaming my temple services to the shut-ins. So I, I had already dipped my toe into the whole technology thing. So I was, but I was in a great position because I could, uh, introduce people to something they had never heard about before.
Casey: (07:39)
Okay. So let's, let me take a deeper dive. Let me take a deeper dive in that. So when you were a cantor and you were at the synagogue, you said that you were live streaming way back. Yes. So, so obviously that was really when kind of live streaming and being able to broadcast over the Internet was literally, I mean, I remember back in those days, it was, it was, it was, it was amniotic fluid. It wasn't even an embryo yet. Exactly. Um, how, how did that and that experience and that, um, rush up and handholding with technology help you kind of make that transition into the next, into the next stage of technology?
Caren Glasser: (08:24)
Well, back in the 90s, it wasn't like right now, right now, you can literally pick up your, your Facebook, right and you can on your phone, put click a button and you're live, or you can go to youtube and you can go to periscope. There's so many different platforms. Back in those days, none of that existed. So I wish I had taken some pictures. We literally had these humongous, uh, hard drive computers. We had, um, wiring that went all around the sanctuary so that it would hook up into the cameras and then it would bounce off somebody else's computer and somebody else's place. All of this just so that we could reach, um, uh, an audience that couldn't get to the temple when I move forward and actually moved up north. And then I got into comment five, I realized, oh my gosh, if we had only had this technology, um, almost 20 years prior, it would have been a whole lot easier. And so for me it literally was the entry for me. So when I saw how easy it was now that was easier. What we do now is like a breath of fresh air. Literally we push a button and we go live. So I have seen, and we all have seen those of us in the, in the technology where we have seen the growth. It has been and it's growing faster and faster now. So you don't have to wait as long for the next thing to come.
Casey: (09:40)
Well, so let, let me still stick in the synagogue a for just a minute. When you were livestreaming and you were figuring that out, it sounds like it was kind of a, a patchwork of solutions. Like it feels like it was very much staple of chaps and glue stick and
Caren Glasser: (09:57)
yes, it very much was and it was actually really funny because even there was actually a time that they live stream. I was sick, didn't go to services that night, so they were live streaming and I got on my computer and watch the services and you could text and comment just like we can do on Facebook now, but it was a little, obviously a whole lot more clunkier and I could talk to the person that was sitting there in the booth live streaming and it was, it was pretty cool to be able to see the other end of it, but certainly it was clunky. It was, it was, you're right. Bandaids, we band aided it together
Casey: (10:29)
and so I know that you were a cantor in that role, but I know that there was an entrepreneurial spirit already burning inside. You say that that technology and your fighting through the problems and fighting through the headaches and fighting through all of that was more accident or on purpose?
Caren Glasser: (10:51)
I think it's actually on purpose. I think that I was very focused on and I've always been very focused on learning as much as I can about the technology and where we are in that moment. I pride myself on always being at least 10 steps ahead of where everything else is. And as I get older, I'm not ashamed to say it is harder to stay 10 steps ascent 10 steps ahead. But I think it was really very much on purpose that I, that I did this. Um,
Casey: (11:18)
well let me ask a, let me, let me go down and kind of maybe just a different question. Okay. It would seem to me that folks in that space that may even have been entrepreneurial may not have embraced technology in a way that you guys did. I mean, it seems like it's, you know, it seems like some people either are scared of technology that makes a little nervous. They don't really know, you know, can you teach a dog old dog new tricks type thing? What was it inside you that was like, look, we're a, we're trying to
Caren Glasser: (11:54)
get the message out. We're trying to, we're, we're getting, we're going to fight through this and we're going to play in the digital space rather than fold back to, you know what, we're just going to fold paper envelopes and we're just going to kind of go the traditional route that I think a lot of businesses kind of get stuck in. I think we, I think a lot of people get scared. They get scared and they're afraid to take the risk and I like to say, and I do everything this way. I asked myself the question before I take that risk and I step into something new. I say, what's the worst thing that can happen? Let's just get down to brass tacks. What is the worst thing could happen if I do this? If I take that next step, if I jump into the technology, if I do whatever it is, and then the next question I ask is, can I live with it?
Casey: (12:35)
Can you live with, can you live with the worst case scenario?
Caren Glasser: (12:38)
Exactly. And if I can, I'm full board ahead. I will just jump in with both feet and I will do whatever it takes with knowing that if it doesn't work, I'm okay because I've already decided I can live with it. If though, on the other hand I say, this is just too uncomfortable, I don't think that this makes sense, I will walk away and never take another step forward in that direction. It doesn't happen very often because I tended to say yes and then figure it out later. I know you do the same thing, but I found this, I found first of all, exciting to be first to the party, exciting that we were going to be able to provide something to people that really, really needed something like this. They couldn't get out of their hospital rooms, they weren't assisted living. So for me, I really felt from a clergy position, I was providing something that nobody else could. Now, if you go out now and look at all the synagogues out there, every single one of them to a person is live streaming their services. So I feel like I was kind of like ahead of the curve. We kind of started it and now people stepped in and did it.
Casey: (13:42)
And so the first time that you kind of use scotch tape and duct tape and glue sticks and kind of got the thing by, I'm assuming that, well, I was going to go the opposite. I was gonna say, I assumed that it was perfectly lit. Everybody sounded looked amazing. The camera took 30 pounds off and everything just worked absolutely smoothly. And you guys were dynamic and amazing and there were no flaws or mess up.
Caren Glasser: (14:08)
No. Yeah, right. Not so much. We, we, we fumbled the constantly. We fumbled constantly, but it didn't matter because the people on the other end, the, the end user was so appreciative that we were even attempting to reach out to them. So it was a win win any way you did it. And as we move forward, we tightened it up and I wish I was, sometimes I wish I was back there because it would be so easy right now just to say, okay guys, let's go live right now. Yeah.
Casey: (14:38)
Yeah. I mean it really being able to broadcast one's message over the Internet in any way, whether it was through social media or just on a platform that's really sort of leveled the playing field and make everybody have the same opportunity internally, publishing content and finding a tribe and engaging the tribe, marketing to the tribe. So, so we left, we left the synagogue, we kind of just brought it out on our own. We, you had built a network marketing team and an organization and lots of customers and lots of folks. How important was that in the journey moving forward for you looking back?
Caren Glasser: (15:17)
So important because in doing that, I also wanted to find a, a unique way to educate and to ultimately sell. When that happened, this technology and the only way that I felt that we could do that was to show people the value. And so I did a couple of things. I volunteered to go to other people's events and I would live stream for them. I would take the technology, I'd sit in the back of the room, I would live stream. We actually would sell packages online for the people. So just to show people what could happen. But then as you know, my next step was, okay, how do I use this technology to build the business and also give more people visibility and promote. Your passion was born from that.
Casey: (16:05)
Absolutely. And I want to move to promote your passion and Biz bantering in a second. One of the things that was a light bulb for me in knowing you was when our good friend and colleague Bruce Waterman, uh, used the technology of live streaming to live stream of all things a pampered chef party. And I remember this clear as it was like I, even though it was more than a decade ago, uh, I, I remember watching the live stream and watching the little number of how many people were watching it live versus how many people were in the room. And if you don't know what pampered chef is, it is a direct sales party plan organization where they sell amazing kitchen, your texts. I'm a huge fan of pamper chef kitchen. I feel like it's a pampered chef kitchen owned by Warren buffet of all things. So, um, I just remember thinking, oh my gosh, here was a way for a party that had the hostess, um, the presenter and there were probably five to 10 people in the room as I remember. Right. And over time, the last time I had asked Bruce, and this was probably, you know, a decade ago, there had been over 400 views of that same, of that same party. And that's when I think for me, kind of hitching my, my wagon to you and just saying, okay, here is a, here's a really smart entrepreneur that understands how to break that message into a larger audience.
Casey: (17:38)
This is where we're going.
Caren Glasser: (17:39)
Well absolutely. And I remember back in the day you would say, I'm low tech. Big Check, right? That was your thing. And I, I remember we would have, not arguments but serious discussions about, yeah, that's all good. However you can reach more people and you can do more good and you can create more relationships when you are reaching more people at the same time. And that was the live stream. And I know you don't say that anymore. You actually say high-tech, even bigger checks. Right. I think that's what you say now. And it's, but it's true. It is true because you are reaching the masses. And I know you and I went and did a Tupperware party, didn't we? I think we streamed a Tupperware event. You were the, I think you were the speaker. You did the event and I ly stigma for a bunch of Tupperware ladies and men. I think it wasn't just ladies what an experience that was, but it goes to the point. That's the whole thing with pampered chef and Tupperware. And I did, I mean this is what we did. Bruce did it a lot. We did it for the promote your passion events. That became the mainstay of what we did. People could buy tickets and I know you do this now. People could buy tickets and attend in person or they could watch it live. How amazing is that?
Casey: (18:53)
I mean, everything that we do now, um, is live streams. So our groups, we sell tickets, so people, we can have people kind of watch over our shoulder as we do a live meetup group and we usually charge 10 bucks or whatever. But that essentially allows us to broaden the audience and at the same time get the message to people that don't have access to it, number one. And number two frankly, it also helps, um, cover a cost and cover cover some of the stuff we do. So before we talk about before, well let's talk about promote your passion. So promote your passion was um, a multipronged approach. I think you took to kind of your next evolution. I know we had, you had a book called conversations with experts that that was, um, inside the promote your passion brand. We, you did live events or I should say we all have you explain why in a second. I know you did a cruise with that. Talk to me a little bit about, um, the evolution as an entreprenuer kind of always being two or three steps ahead almost ahead of your time. Really.
Caren Glasser: (20:03)
Yeah. And I don't think I knew that back then. I just thought that I was struggling along with everybody else. Right. And I, and, and I do think I was ahead of my time and I actually think I still am ahead of my time at this point. I don't really know what's coming next. I'm not a mind reader, but I can see some stuff that's happening there. So I'm already kind of trying to jump on that. So, you know, I like to repurpose everything and I think that as I was doing this, I didn't want to work harder. I wanted to work smarter even though we all worked very, very hard to do this. And so as I looked at this, I looked at the events, how could I repurpose the events? Um, how
Casey: (20:39)
before before that, I'm sorry to interrupt, go back and tell us the premise of what promote your passion was, what did included so that we have some context in terms of what we're actually repurposing.
Caren Glasser: (20:49)
Absolutely. You know, one of the things that I am not, is shy. I'm not shy and I'm fearless. And so I was introduced to a company, an organization called Club Corp. And Club Corp is a business institution. They're amazing. It's for a very high, uh, financial demographic. All these very, you know, high level, um, business owners, entrepreneurs, and they have these places all across the country. Uh, either high rises or resorts. And I connected with them and I just asked, I, you know, I, my feeling is if you don't ask, you don't know. So I said to them, and I didn't have this at the time, but I kind of made it up. I said, I had this great group of people, they're business leaders, they're entrepreneurs. They talk on different subjects, marketing, sales and mean we networking. We have to the whole thing. How would you feel if I brought this program that didn't exist yet, by the way, to your, your, um, facility.
Caren Glasser: (21:43)
You can invite your people that are already members. So it's a win win for them. They're now providing something for the members and we're going to sell tickets and can we do this? And they jumped on it because, because I, I think they saw some benefit for their members and I was first in the party. Nobody had ever done that. And so we did these events all across the country back and forth. We Ping pongs how many events we did, and I will talk about that, but we did these events and we had anywhere between 40 to 50 people that showed up at each one of these events, which at that time people were always saying, how do I get butts in the seat? We dialed it in, we nailed it. We knew what we were supposed to do. And part of it was the live stream.
Caren Glasser: (22:24)
Part of it was the ability to fill those seats by getting amazing speakers who again were looking for exposure and we were able to give that exposure to them. Uh, David Asarnow is one of those people and we'll talk about that. And we would bring these people in. I also, how's the panel? I would go into the community and say, which one are, you guys know some people that might want to come see you in an event. We'll put you on a panel and now we got the entire city engaged. It was a, it was a really, really exciting time and exhausting all at the same time. And I like to say that I'll never do that again.
Casey: (22:59)
So let's, let's, let's, let's unpack that a bit because we, there was a lot in that that I was really, really fortunate and honored to have been a part of that 20 cities, uh, in what felt like 22 weeks. I mean we really did go out on the road. Yeah. And for those of you that are, are looking to do events and looking to kind of do some of this, you know, a couple of the issues that most producers or promoters run into the number one, how do we get people in the room? Number two, where do we do these events and your relationship with Club Corp at the time, I mean I remember they were thirsty to have content provided to their members. It was a value add for them. And because it was live stream and promoted club court inside a pinch bed, it also allowed them to get extra exposure for potential new members.
Casey: (23:52)
So take away partner with your venues and don't just be a tenant when that, when that occurs. Number two, I loved what we did with the panels where you went into a local marketplace, found influencers in that marketplace. Said, hey, come on down and sit on a panel, but I need you to bring five friends. And it really allowed us to get access or gain access to the local influencer market that was right inside of that community. And we live stream to end, you know, just a huge shout out. You know, I'm just thinking back to the event we did in Boston, of all things,
Caren Glasser: (24:33)
that was wild. Oh my gosh. I, that was one of my favorite ones actually.
Casey: (24:37)
That was one of my, well it was clearly one of my favorite ones because that particular event was one where we had an influencer in the room. I done the research and well, I in my, by me saying I did the research, you told me what I needed to know. We had a high influencer or a high influence network, a high influence marketer essentially in the room. Her name was Sheila. We did the event. I sat next to her because I basically begged Karen, just sit me next to Sheila. I pretended I was basically auditioning for Sheila the whole time. Ended up going on. Sheila ended up bringing me into an organization to both speak at MC. And from there it really opened up a lot of doors in terms of my own career in terms of meeting all of the gang at digital marketer like Roland Frasier and Perry Belcher and Ryan Deiss and having the opportunity to work with them over the several years.
Caren Glasser: (25:31)
And that's because you said yes and that's because you said yes. You didn't think, oh, she's not going to pay me. How am I going to do this? I don't know what I'm doing that this doesn't, you said yes. And I think that is a huge point that our listeners need to understand. Sometimes you just need to say yes and figure it out.
Casey: (25:50)
Yeah, it was, I mean it was, look, it felt very awkward and Gawky and we didn't really know what we were doing and you know, I, we could re, I mean it was, it was as close to being on a rock and roll tour as, as anything and it was so much fun and it was an incredible amount of work. Um, both for the partners you had on the ground in the market place that the market that we were in, but also on your end, what would you say is your biggest lesson or a couple of lesson takeaways that you could take away from that whole experience?
Caren Glasser: (26:27)
Well, there's so many. Um, probably the first most important lesson that I took away, and we talked about it afterwards, but we were already down the road, was not to have another event already scheduled in that city that you could with those people that were sitting in the room, you're never going to have a better chance when they're already hyped up, already excited, already have known how much they've learned. Nobody has sold to them. That's another thing. We never did a hard sell. In fact, it was basically a no sell a, we just wanted to help people. And so I think the first, you know, lesson on that was um, I totally lost my train of thought.
Casey: (27:08)
Um, you were, you were talking about not having another event set up and I think we did 20 different cities and we've maybe done you may,
Caren Glasser: (27:18)
was it? Yeah. And it was more to the point we were bouncing across the country. We would do an event in Boston and whoever thought this was this great idea, me apparently we would then go back to California and then we would go to Texas and then we would go to Atlanta and that, so a couple of lessons always have another event plan so you can sell into it and maybe make your itinerary a little closer to each other. There's, you know, you can still accomplish the same thing. You don't have to bounce back and forth. We all burned out. I think by the end of the year we were like, oh my gosh, if we have to do another one of these, just shoot me now.
Casey: (27:52)
Yup. And as I, as I remember that there were you, it was sort of like you had almost, you had a template set up for each city and the template, as I remember it was you had a couple of speakers that you brought with you sort of all the time. Then you plugged in different speakers depending on either what the marketplace wanted or as I would say now looking back, it was leveraged to see who you could bring into influential network of folks that you could leverage later when you're writing.
Caren Glasser: (28:27)
No question about that. No question about that. In fact, I think that's how we ended up all meeting David Asarnow, um, because we knew were his background was form and where he came from. And when he joined us at that Boston event, which by the way, you know, we also met Susan Roman at that event. She's one of the Instagram queen. Oh my gosh. So that was an amazing event.
Casey: (28:49)
Yeah, I remember Sue's Zimmerman. She and I are having an intern. It's funny, she and I have since talked about this. We, I, she spoke at traffic and conversion a couple of times and I remember very clearly at that Boston event going at the time she had a little beach shop. She wasn't selling out of the beach shop. He had just started using Instagram. And so she and I had an entire conversation about how she should take Instagram and leverage that to sell her stuff in an in an off season tourist market. And she will, she has much nicer things about me then that I'm going to give myself credit for. But um, that Boston event was a special event. There were lots of, lots of people that I look back going, oh my gosh, if that were today, we're all grown up fairly. Lots of people at that event were, were huge, including David Asarnow, who is a double double comma click funnels funnel. Massive builder, right. I mean, he's one of the most astute, amazing marketers kind of our, at our time. And that was he and i's first meeting was at that, was it in Boston or Atlanta?
Caren Glasser: (29:58)
I think it was Atlanta because that's another event that ended up being so unbelievably good and that was just an accident. I actually had no idea who I had put on a panel. People were recommending them and I was like, okay, great. And we put them on and I remember you walking your and saying, do you have any idea who those people are that are sitting on this panel? And I was like, no, I had no idea. They were all the movers and shakers and I felt proud about that at that moment because I realized the fact that they wanted to be at this event gave us some validity that we just couldn't do ourselves. You Know Mohammad Siddique and we had breads felon on that thing on the panel. It was crazy leak off. I mean we had these people that were like, you know, they were just at our level. I like to say that we were there too. And that's the other thing we talk about all the time. We don't realize back then how much we really knew and what we really were doing back then. And it was a game changer I think for them, for us back then.
Casey: (30:59)
Well, so let's, so let's kind of, so, so we did those events. Um, you came out with a book that you utilize folks that were at the event, if I wrote to do, to kind of put together a compilation book again before it became all the rage, talk about that project.
Caren Glasser: (31:15)
So in that particular case, and that was an Atlanta event, that was actually the second Atlanta event that we did at the carb. Um, at the cub. What is it called? The, uh, no, it's down to oh, with each, every cob to get Cobb gallery up. So that's what we did. The event and what we did, we added an extra thing to it cause I had been introduced to the world of, of publishing. And so I went to all of my speakers and the panel members and I said, I would like to gift you this, would you please? Would you be willing to write a para, a chapter for this compilation book? And we will then hand them out as a gift to all of the people that are at the next event. Everyone said yes, of course, because it, it wasn't, you know, it was easy to do and that was my foray into the publishing world and that began a whole whole nother avenue.
Casey: (32:10)
And that book is available today still on Amazon, I believe. Conversations with experts. Correct. I'll drop, I'll drop a link in the show notes. You guys. Um, it was, uh, it, it was, what's really funny about that book cause I just cracked it open, uh, literally a couple of weeks ago and I was flipping through and I was looking at all of the people that contributed to that book and I was like, oh my gosh. It was like, it was like we were all childs actors. Stars. Exactly. Now we're all like grown up and there are some amazing people at, if you're listening to the show, you would know if you're in the marketing space at all, these names will all ring a bell. It's actually kind of so and so we, you even decided to do a cruise. What was the, what was the, the launching point for the cruise? What were your thoughts behind the cruise?
Caren Glasser: (33:00)
Well, about a halfway through the year, um, I've done several crews before, before I had done promote your passion, um, I had done several cruises and I love to cruise. So let's start it at with, I'd love to go on a cruise. Wouldn't it be fun to do a promote your passion event on a cruise? We connected with Helen Brahms who is like an amazing, uh, cruise coordinator. She, she's the one who coordinated this for us. We had over 50, 55 people were on this cruise. We had some of the same speakers that had gone with us. That was kind of thing. We invited those people to come on as a special thank you for actually participating and being involved in the ground and the ground swell. And we brought these people on. We did a lecture and one of the use of the word lecture, but we did the discussions and the teaching on the c days. And it was so amazing. I have such fond memories about that. We have pictures of us all wearing tee shirts that said, uh, I am passionate. I remember that the way the, the, the logo or the, and the insignia was on the shirt. It just looked like we were all asses.
Caren Glasser: (34:08)
We were ashing it. So it was kind of, it looks kind of funny but wonderful memories, Wonderful Memories. And I think everyone went away from that. Again, we were kind of at the head of the curve there. There were a couple of cruises out there, the marketers cruise, and there were some other things that were out there. But as far as an entrepreneurial crews of people that were business owners, it was pretty much the first of its kind. And again, I didn't know what I was doing other than I was really good at putting on events. So I figured, well it was good there. I'll figure it out here on the cruise. And it was phenomenal.
Casey: (34:40)
And, and so moving forward, you know, those, it always seems like you're a half step ahead, you know, and always try new things. And, and ready to ready to risk it all. One of the, one of my more proud endeavors as an entrepreneur was saying yes to business banter. Yeah, that was fun. And you know, that came out of promote your passion and it was essentially, as I remember it, a podcast that you had produced and you were kind of the, the Mama Hen of the, of the show and you were the of the show and you actually asked, um, David Asarnow and I to kind of Co host a show that had sort of the three of us bantering and once in awhile or maybe half the time we would bring in other guests and you would produce all that. What was, what was the thought behind that and why? Why would you know? I'd never even asked you this as my friend or whatever. Why, why me? Why David? Why the format? What was the purpose?
Caren Glasser: (35:43)
Well, first of all, we use youtube live. So I always believe that if you're going to do anything digital it, if it, if possible, do it video first. You could always strip the audio and create something else. So this was actually right.
Casey: (35:56)
Well, it's like we're doing this podcast, this podcast is being done on zoom and it will end up being, the video version will be on youtube, but audio is just going to be pulled out of this. And that's what we'll go up on. iTunes, Spotify and all those.
Caren Glasser: (36:08)
Exactly. And back when we were doing this is back 2012 I think 2008 this is where we're going back a time youtube live was, was the thing they had just launched. And so we started doing this on youtube live and it was, it was fun. The reason why I, well first of all, you had been all over the country with me. Okay. And I could think of no, close your ears. Cause I'm now going to tell you how wonderful you are, but truly I could think of no better host than you because when you show up, first of all, you're very, very engaging. You're very, very funny. Um, and you have the ability, I know, I know. Um, just, you know, it's just loading up the head. You have the ability to talk to people in a way that they don't go running away scared because you're not using big words.
Caren Glasser: (36:55)
Right. And I don't mean that you don't know the big words, but you know how to get down and talk to people where they are, meet them where they are. David Asarnow had worked with Tony Robbins and and was was actually one of his coaches. So he came from the more what we would say at least I would say more that traditional coaching, what we all thought of as coaching. So I felt there was a good game to Yang, um, that he was going to bring to the table. He also was very involved in sales and, and the whole idea of how to do sales. You were very much involved at that time and still are in the networking aspect. So it was a really, really good mix and I'm really proud of it because from that show we had an amazing guest and I know that from that show I launched into another show. You ended up using live streaming and all of your stuff moving forward from that because I think that at that point we all saw the value.
Casey: (37:47)
Yeah, it was, it was, it was a, it was a really fun time. And you know, it's interesting because I know you've done several podcasts since then. You know, I went on to do a solo podcast called the double your check club that we ran for literally seven years, right? Every single weekend. Here we are. It's kind of funny that we both are now running, running new podcasts. Yours is that you, you know, I want to talk about yours, um, here in a second, but we're kind of coming into our own again about podcasting because it really allows you to help an audience find their voice, help an audience move the needle forward. In this case, you know, we're, we're showing or hoping that we can help business owners move the needle forward on expanding business, whatever business that is. Yeah. So your, your, your kind of Solo podcast or the show that you kind of started, I know that you had started a, a digital network, almost like a digital TV show conglomerate, if you will, a digital network called spark it network. And in that also launched the little white lie.
Caren Glasser: (38:54)
Well actually actually before that at launched the passion point and that was, that was the precursor and actually from those shows, I don't, I think, you know, cause I think you're a chapter we, I actually created two books based upon the passion point. It was the passion point, you know, volume one, the passion point volume two. And so again, repurposed in materials. So that was at an interview show where I interviewed what I called Passion East as small around the world who were following their passion, making a living, doing what they love. Those shows ended up on the spark network. Now the spark network was sort of, I used to call it the, um, think of Huffington Post, a collaborative blogging site. But for all of us regular people that would never get asked to post in Huffington Post. And the reason why that's so valuable as a collaborative blog as you know, you can leverage everybody else.
Caren Glasser: (39:45)
And so my shows were there. I, we, I literally, uh, people, um, hired me or, or paid me to get on the network. And to this day, even though we're not actually doing live shows on that network anymore, we, I'm very, we have a less than 4% bounce rate on that site because it's a collaborative blog and people go down the rabbit hole, they go in because of one article and they end up going all over the place and we still get thousands and thousands of views a week. So that was kind of a cool thing that we did on the site.
Casey: (40:19)
I remember, I remember the passion point now, so little white lie. Let's, let's, let's, let's, let's talk about what, uh, what little white lie was and how it became kind of the story launch point. Yeah. What I would say sort of where you are now with over lifestyle. Can you take me back to when I went white, my little white lie where it came from and kind of walk me through the evolution and as entrepreneurs, you guys, what I hope you're taking away from this conversation is that entrepreneurs manage the relationship between risk and reward. And if you're stilled, if Karen was still a cantor at that synagogue just doing live stream, she wouldn't have the global footprint that she has today. So really look about this call, this, this, this show is really about expanding the base, expanding the database, expanding the influence, expanding the network, expanding the reach, your technology and expanding the business. So you've got little white lie.
Caren Glasser: (41:27)
So, um, when I turned 60 Aye, how a come to Jesus moment with myself, I realized that I had been sitting on a live stream for weeks and weeks and years at a time talking about and with authenticity and showing up as your real self. And yet here I was at that point with my dark black hair that I had been coloring since I was 30. So fast forward 30 years. Um, I realized that I had to change and so I said, I'm going to let my hair grow out, and it became a little white lie. It's that the lies we tell ourselves, but then I realized, oh my gosh, I'm like camera now. Every week, what am I going to do? My hair is going to grow out on camera. I think I'll wear a hat. I did that once and I realized how ridiculous is this?
Caren Glasser: (42:11)
I'm inside my office and I'm wearing a hat to cover my little white lie. From that point on, week after week, I started doing the show. I interviewed, it was still an interview show, but I brought on people in the I'm pro aging world, I'll say for lack of a better word, that we're my guests and every week I would do my reveal. I put my head down like this and I'd say, here it is, and literally I have a video now of my hair growing out and that became the little white lie and a new website was created. It's the site where all the lives live. I believe in re-purposing, I take the shows off of Facebook and I then put them over on my website. I create blog posts out of them. You, you're in my funnel, you know what I do with all of this and it has been pretty amazing. But that morphed as well.
Casey: (42:58)
Yeah. And that side is the little white lie.com. Correct? Correct. Correct. And um, if you're listening to the show, you really want to check out the little white light.com because the evolution of Karen's career and the influencers that she has surrounded herself with and who have surrounded her in their network, uh, all kind of live inside the little white lie.com and it's a, it's a fantastic sort of resource of pages and shows and different things. So you did that as a podcast, as a show and that sort of evolved a little bit, um, and got maybe a little bit more sophisticated as you found an audience and you found kind of that tribe.
Caren Glasser: (43:42)
Absolutely. And also realize that if I'm going to put the time and energy into doing this, I had to figure out how to monetize it, right. Because other than that, it's just a passion project and it took way too many hours to be a passion project without anything coming back. And I don't mean monetization necessarily in dollars and cents. I mean monetization and growing my list. I mean, you know, creating the relationships. So for me that was a huge, huge thing for me. And when that show morphed into the super boomer lifestyle show, um, it, I now have viewers around the world. I mean we get anywhere between 10 to 15,000 views in the first week. I have a huge following in Italy. I don't know why, but I do, I'm considering, I think we move as all to Italy.
Casey: (44:30)
Maybe that's because you were a below deck Mediterranean addition. For those of you that don't, ah, below deck. Karen was on Mediterranean, uh, below the deck, the Mediterranean edition. Um, and I, if you want to go back and watch it, I believe if I'm not mistaken, it was season two, episode two, season one, season one, episode two,
Caren Glasser: (44:53)
episode six and seven. We were actually on two different episodes. We were known as [inaudible]
Casey: (44:57)
most. And by the way, as a show host, you just make it up and they'll correct you. So
Caren Glasser: (45:01)
correct. Yeah. But we, they call this the golden girls because we were the oldest charter that went on. We were a bunch of old ladies, so it was kind of fun.
Casey: (45:09)
So, so all of that, I know that one of the women that were was on the show with you, it was a group of digital entrepreneurs, um, all women. It was a fantastic group of people. I'm very fortunate that I know several of you as friends and I was like, oh my gosh, to be a fly on the wall of that yacht going around the Mediterranean. I'm one of those people ended up becoming one of your partners in the super boomer lifestyle. So talk to me a little bit about kind of how that show started, the partnerships that you have and then I wanna I wanna kind of wrap up and kind of the process that you go through and getting that show up in live and running, running what you do.
Caren Glasser: (45:47)
Absolutely. So the super bloomer lifestyle was born and, and season one started last October. We're now in season four. I do about eight shows a season. And then I, and then I continue on, um, Kathy Stober who you're talking about, she is one of our partners, um, who, she's a an amazing, we'll first of all talk about digital divas. This woman just puts us all to shame. She is an internet marketer from the word go. She's an affiliate marketer. And so she came on to create the store that we now have called the super boomer lifestyle.com. And between her and my, my partner partner, which is Joey Garrity, she's a marketing genius. She comes from Hollywood. So we put her resources, her brilliance together with my, uh, I'm known, I'm the talent. That's what they got. You're the talent. Just go do your show. Joey markets it, and then Cathy makes sure that um, our marketing or advertising is happening. She makes sure that the store is loaded up with some great stuff. And we are three. What I like to say, how we're full super boomers. We are, we're in it to win it.
Casey: (46:53)
And what is, what is a super boomer?
Caren Glasser: (46:56)
So my death, Mike. Yeah, that audience. Well, we've all heard of the boomer generation, right? And I think it's 1943 to, I don't know, 19 something. We're, I'm a boomer. You're a boomer. We're a boomers. But there's something about being a super boomer, meaning that you just go be a above and beyond. You are not, you don't just rest on while I'm a boomer, because I was born during this period of time. I'm a super boomer because I'm fearless. I don't talk about when I'm going to retire because I'm just going to sit around and eat bon bons all. If that's what you want to do, that's fine, that's great. But I talk about my next, next super boomers talk about what they're going to do next in their next time they move out to something new. They're fearless. They show up as they who they are.
Caren Glasser: (47:42)
They're not going to be told what to wear, how to wear it, what color hair they're supposed to have. You're too old to do technology. You can tell I'm passionate about this because I, I my, I say, just watch me. You tell me. Not that I can't do this now, just watch me. So the whole premise is, is that those of us who are ignoring the whole age thing, it's not about the age. I don't believe that the 50 is the new 30 that that doesn't even mean what is 30 what does that mean exactly? We are pro age. We are celebrating our age. We are celebrating who we are.
Casey: (48:16)
And so the super boomer lifestyle show and store sits inside of the little white lie.com correct.
Caren Glasser: (48:23)
Well, if there is a link to it, it's actually a separate site. You can go straight there to the super boomer lifestyle.com. You can actually go straight there. But it is, it is, it is integrated into it. Meaning if you're a super boomer, you like the shows and you want to be a super boomer and see what that really means, you can go check out the store.
Casey: (48:42)
Awesome. So this brings up a question that I think a lot of solo maneuvers and micropreneurs and even entrepreneurs have. And that is, you know, I'm fortunate enough to know the three of you, uh, that, that are kind of makeup that show core. And I know you have other people at this point as a shows you've had to add on some marketing people and kind of outsource some of the tasks that it takes to bring a show like that to bear. You're obviously not scared of partnerships and collaboration. No. Um, talk to me about that because I think a lot of entrepreneurs are really afraid of scared. They may be been burned in the past. How important are partnerships and collaborators for you as you grow and expand the brand, the show? So on and so forth. And ultimately the store,
Caren Glasser: (49:33)
well, first off, let me, let's just be real. I've been burned. You've been burned. So the fact that you might get burned is not unusual because it does happen. And that's because when you do show up in service and all you wanna do is just support somebody, there are people out there that will take advantage of it. And that's, so, let's just put that aside, but you know, I, I just think that, okay, collaboration is, you say king, I say Queen Collaboration is queen. I would much rather be working with somebody rather than sitting at my desk all by myself looking at a screen all day long. I live in the blue ocean of abundancy, not the Red Sea of scarcity. I get excited when somebody says, Ooh, I like what you're doing. And I see what they're doing and go, you know what? We compliment each other. You bring your skill set in. I, yeah, make sure you have things in writing guys. When you do things like this, make sure that you have put your intentions in writing, that everybody understands what you all agree to. But from that point on go forward. I just think collaborations are the only way to do business boring. Would it be to sit here and just, you know, look at ourselves.
Casey: (50:50)
Yeah. And of course, you know right towards the end of the show you have to have technology in the hall of fame and it wouldn't, it wouldn't, it wouldn't be technology without some, um, extra extra layers. And it's actually hilarious because I think I'm the last person in the world that has a landline in my office and you can't make it stop. Well not only should I not make it stop, it's connected to my fax machine. Oh, it's actually ringing. So it's is you want to go, why on earth would you have a fax machine? Well, you know, because I live in the relative age. So Karen, as that show, I want to sort of wrap up over the next couple of minutes just talking about some of the tools that you use to bring a show like super boomer lifestyle to bear. I know that you have a project management software that you liked, like give me some, give me a couple of tools that you use to repurpose and that, you know, you would highly recommend for people that want to do a podcast or a show or at least expand their reach.
Caren Glasser: (51:45)
So I use Trello, um, for this particular show. I use other project management software for other things, but Trello works really well for me because I'm able to move the show from when I first booked somebody across the way until the show actually airs and then what we do afterwards. So Trello is awesome. It's free. Um, so it's a great platform and you don't lose anything because it's free. It's just a great platform. So that's the first thing. The second thing is I happened to use a platform called [inaudible] live, which is my streaming platform. Um, it allows me to have, um, a scrolling, you know, lower third. I can put comments up from the people that are watching. It's very engaging. So that's a great tool. By the way, guys, if you're interested in getting, um, some, a free trial of it, let me know. We can get you hooked up.
Casey: (52:38)
And then that's B as in B, e l I v E. Dot. T v B live.tv and understand when Karen is talking about a streaming, that show starts off as a video production and then take the audio and
Caren Glasser: (52:54)
exactly. So everything I do is video first. There's no reason not to do it that way. Um, you know, look, and for those of you are saying, I look terrible on camera and snap out of that, you look exactly how you look. Everyone sees you as Zackly how you just get used to it. So we do that. Um, so it's Trello and then we do B life. From that point on, I use another resource called repurpose dot. Io. I know that you rep that. So you might want to put up,
Casey: (53:18)
I will tell you that it is, it is one of the coolest things. Um, here's my affiliate link to it. It's lives to tube.com l, I v, e s t o, t, u B e.com. And what it really does is it allows you to take a Facebook live and put it directly up on Youtube. You can take the podcast and strip the audio out and the audio can go right on wordpress. It can be, it's an a mic go.
Caren Glasser: (53:42)
It's so cool. It is, and it's on it's autopilot. So some of the things that I have going had been set up. It takes some time. You set them up and then your hands off, your hands off. So I use that. There's a couple other things that I do after the show. I transcribe the show and because you can do lots of things with the transcription, um, I send it to a rev.com. They have a, a a 10 cents a minute. So you know, if you're shows 30 minutes, you're paying three bucks to get the transcription. It's dirt cheap and then you take that, I create a blog post out of it. I take all the links that I had used in the show, I put them into the blog post. But more importantly, I take the live show and embedded into the blog posts. Why is that important?
Caren Glasser: (54:27)
Every time somebody opens that blog and starts to watch that show, the count goes up on Facebook. The other platform, the other software that I use is called simple social, I believe. And that takes my show and sends the entire show over to wordpress with the comments. How cool was that? Now you don't, you can have a blog that goes live and there's always, there's already conversation going. I could go on forever. You can stop me. We can give in the pub, some other stuff later on. But you know, I use, I use a program from Instagram. I use a great program from my, from my Twitter posting. Um, and then I do a lot of stuff that's manual.
Casey: (55:04)
Yeah. And so gang, look, here's, here's the deal. As you're listening to this, you have, you've been listening for a, for a quite a quite a while. And the two things that I can kind of take away from this chat, Karen, is number one, there were always moving. And as an entrepreneur you're always kind of swimming through the waters and looking for opportunities to make your job and your life easier, expanding your reach, what can you do to really collaborate and move and spread out that sort of digital diva footprint, right? I'll kind of finish the con kind of finish with this. I know where you are today. Where do you see yourself next? What's the next, what's on the forefront of where you go, where you amazing women are taking super boomer lifestyle? What's, what's that?
Caren Glasser: (55:56)
Well, first of all, we are going to do a Superbowl, my lifestyle cruise next year. That's first. Um, secondly, uh, my intention is to take this show because uh, and take it to a different kind of media, uh, like a, like, um, a Hulu or a, uh, Netflix because traditional media as we know right now is going away. How many of us go and watch, um, CBS all day long. We don't, we, we have our Netflix and we have our, our Amazon prime are watching outside of what would be considered traditional media. And so my intention is to get enough visibility in enough eyeballs on what we're doing that we can take the show and become one of those lie, I call them real reality because we're not just a reality show. It's not scripted. Whatever comes out of our mouth is what comes out of our mouth. And to put it on a Netflix or, or a, um, uh, a Hulu or something of that nature. So that's my next, next, that's where I hope to take this and I don't just hope to, I fully intend that will be on one of those platforms in the near future.
Casey: (56:57)
Absolutely. And so Karen, I just want to wrap up and say, you know, it has been an absolute blast having this conversation and I know that you are in involved in, you know, working on, on some unique and some cool things bringing to the marketplace both on the corporate side as an a consultant side as obviously as talented your show. And for those of you that are listening, don't, um, don't wait another minute. You have to get connected to Karen and watch what she's doing. She is one of the world's best at expanding her reach, expanding the, the base that she has. You can check her out@thelittlewhitelie.com. You can go to super boomer lifestyle.com as well and you can kind of see what she's up to. She's all over every social media platform. Caren Glasser, Karen with a c and um, Karen, I just really appreciate and am grateful to have the time sharing with you and I look forward to the next 20, 30, 40 years, uh, collaborating, partnering, um, having a therapist, having, I knock me upside the head. It's, it's really been awesome.
Caren Glasser: (58:10)
Well, thank you and I want to congratulate you on, on this new show that you're launching. I think that it's going to, it already has a lot of value just because you're in it, and I'm not saying that again to explode your head, but it's true. Anyone that knows you knows that when you come to the table, you come to the table with this much to the point that it's almost being firehose, right? And so I know that this is going to be very, very successful. Some regulations on this.
Casey: (58:33)
Awesome. Thank you Karen. So you guys, if you want to check us out, we're all over iTunes, Spotify, wherever you get your podcast. This show is, I'm in need of your reviews where one of the very first episodes of this show, each and every week, we're going to bring things to help you expand the business. If your business needs referrals or you're looking to expand the business, you want to get updates on the show. What we're doing, who we're having as guests, head over to expand the business.com drop your name and email address in there. We've got some goodies for you over there if you want. But we're really excited about the launch of this new show, and I just could not think of anybody better than a first first guest up, uh, Caren Glasser. So if you're listening, I want to thank you very much for being on the show, listening, participating. Hopefully your hand hurts from writing notes, or if you're on a treadmill, we're almost done to start your warm down. If you're in your car, you know, pull over, take some notes, we'll get ya. We'll get you the links in the show notes here. So with that, you guys have an amazing day. Now go give somebody else an absolutely awesome day. Chomp telling that sign.
