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carlosvillanueva
Explore "carlosvillanueva" with insightful episodes like "Entrevista a Carlos Villanueva", "108. Why Testing Is Important in Your Programmatic Buying with Carlos Villanueva" and "Building your company GEKO - Case study" from podcasts like ""Entrevistas Radio Ateneo", "The Programmatic Digest" and "Connect To Grow"" and more!
Episodes (3)
108. Why Testing Is Important in Your Programmatic Buying with Carlos Villanueva
Carlos Villanueva shares his thoughts about programmatic experiments, testing during the optimization phase, mentorship, community, and understanding other channels other than programmatic.
Timestamp:
00:01:55 - Who is Carlos
00:03:59 - Carlos’ first role in the programmatic space
00:06:09 - Carlos’ day-to-day life
00:08:21 - The importance of experimenting when it comes to programmatic activation
00:13:18 - How results are being measured
00:16:07 - An experiment with a completely different result than what Carlos was expecting
00:19:52 - How Carlos continue educating himself and pass it on to junior-level teams
00:26:43 - The programmatic community and mentorship
00:32:30 - The importance of understanding other channels
00:41:15 - One fun fact about Carlos
00:44:00 - Carlos’ advice to his younger self
Meet Our Team:
- Hélène Parker - Chief Programmatic Coach
-
- Programmatic Meet Up | Website | LinkedIn | Twitter
- Programmatic Digest - Youtube | LinkedIn | Instagram
- The Reach & Frequency Course - Listeners get a 10% discount with code podcast10
- Carlos Villanueva
- Alexa Gabrielle Ramos - Podcast Editor
- S and S Creative Media - Podcast and Media Manager
Building your company GEKO - Case study
Today we wish to share not Carlosâs amazing musical story but his business transformation as a response to Covid-19. He is a modern entrepreneur. I have known Carlos for a few years and he is the type of man who sees the glass half full. This lead to the GEKO ELECTRONIC MUSIC ACADEMY.