carolineadams

In today’s episode, Kiri speaks with Caroline Adams, Sr. Strategic Retail Account Manager at Acadia. In this episode, Kiri and Caroline discuss product launch strategies on Amazon. They also discussed the challenges of product assortment and channel management, as well as the importance of inventory availability and the introduction of tools like the capacity manager in Seller Central and the Born to Run program in Vendor Central.

Make sure you tune in to find out more!

Caroline is a Senior Strategic Account Manager at Acadia where she manages clients like Totes, Murad, Godiva, and Tommy John to grow and manage their Amazon sales channels. 

The episode features Kiri's conversation with Caroline Adams, Senior Strategic Account Manager at Acadia, where she manages clients who trust Acadia to grow and manage their Amazon sales channels. They recap the Amazon Maturity Matrix, a research report which was published last year. 

Make sure you tune in to find out more!

Caroline has spent the majority of her career as a product marketer across various industries from consumer product goods to publishing to not-for-profit. As a true proponent of learning, she morphed into the ecommerce world and was trained by an ex-Amazon employee. She joined the Agency side of the business about 4-5 years ago and loves working along clients to help them reach their Amazon goals.