catalogs

Partner integrations and the need to explore marketing channels well beyond social media and Google will be explored. It’s all about reaching potential customers wherever they may be.

In this episode, Jordan West and Mandy Herrmann, a seasoned CMO, discuss the emotional power of physical books and the impact on brand loyalty. They discussed QR codes, direct mail, and collaboration with other brands in the ever-evolving world of e-commerce marketing. 

Key takeaways from this episode:

• Home decor and fashion brands effectively use catalogs for emotional attachment and inclusivity.
• Catalogs are beneficial for starting conversations and building brand loyalty.
• Catalog targeting can be highly specific, allowing for precision in reaching intended audiences.
• Exploring marketing activities beyond social media and Google can help reach potential customers.
• Sustainability considerations, such as using recycled paper, are important for environmentally-conscious customers and brand perception.
• Collaboration with other brands for catalog distribution can expand reach and be cost-effective.

Recommended App/Tool:

Krisp: https://krisp.ai/

PostPilot: https://www.postpilot.com/

Rockerbox: https://www.rockerbox.com/

Million Dollar Offer: https://upgrowthacademy.podia.com/offer-course

Recommended Audiobook/Podcast:

WTF: https://www.wtfpod.com/podcast

Today’s Guest:

Mandy Herrmann, seasoned CMO, a German living in the Bay Area who is passionate about 360 Marketing. Her passion lies in growing businesses profitably by putting the customer in the focal point of Marketing. Reaching them from the first touch all the way through the conversion and post-purchase with paid and unpaid channels gets her excited. 

Connect and learn more about Mandy:

LinkedIn: https://www.linkedin.com/in/mandy-herrmann/

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Who knew a career pivot could lead to mastering the dynamic world of marketing? It worked for Brooklyn-born Mark Friedman. Step into our journey as we explore Mark’s thrilling transition from the gritty world of accounting to becoming a marketing maven after being asked to invest $3 million in a budding catalog company during the late 80s boom. An era where there was no room for the faint-hearted. Join us as he recounts his growth, the errors he made along the way, the lessons he learned, and the resurgence of catalogs in digital marketing.

The digital age brought with it identity resolution technology, and Mark found himself riding this wave of change. This technology, though a boon for tracking customer behavior, raises some serious eyebrows on data privacy. We delve into the changes in iOS and how it's become trickier to track customers, marking a pivotal shift in digital marketing. Mark also shares insights on how crucial it is to understand what a business can afford to spend on marketing and why a return on investment is key to survival, especially for small businesses. 

Our hike concludes with Mark’s transformation from a salaried employee to an entrepreneur. Hear how the power of networking led him to his first consulting gig in just two months. Our trail also takes us through Mark’s return to the corporate world with his dream role at Steve Madden. Plus, he reveals how his podcast, The Marketing Playbook, has helped him form connections with industry giants. We also discuss the critical role successful team-building plays in the grand scheme of things, emphasizing the importance of hiring individuals with complementary skills. So lace up your boots and join us on this enlightening journey!

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It’s that time of year when all of the things you want for the holidays are ✨ magically ✨ showing up in your feed every other post. And even though we’re all kinda used to our phones listening to us, it’s a little different when you start seeing these products in your snail mail. Listen in as JoJo, Ryan, and Jeff talk about how brands are leaning into direct mail and how Facebook and Apple’s privacy updates are changing up the DTC media mix. You already know, we gush over the famous Sears Christmas catalog from years ago. 

A word from our portfolio: Slumberkins is a leading children’s brand promoting early emotional learning. Each of their creature collections focus on unique skills such as conflict resolution, self-esteem, and more. The tools are rooted in therapeutic techniques to help parents and caregivers raise resilient, caring, and confident children. Learn more at slumberkins.com.

Host: Joelle Cosmas
Guests: Jeff Cantalupo and Ryan Sievert

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Some of us love to shop, and stores and online retailers with stuff to sell know how to push our buttons to make the sale. But it’s easy for our spaces to get out of balance if we bring home more than we’re using up, giving away, or getting rid of. In episode #92 of The Clutter Fairy Weekly, Gayle Goddard, professional organizer and owner of The Clutter Fairy in Houston, Texas, talks about the effects of consumerism on clutter and offers strategies for resisting the onslaught of advertising messages to “right-size” your shopping habits.

Show notes: http://cfhou.com/tcfw092

Documentary mentioned in this episode: A Cluttered Life: Middle-Class Abundance.

The Clutter Fairy Weekly is a live webcast and podcast designed to help you clear your clutter and make space in your home and your life for more of what you love. We meet Tuesdays at noon (U.S. Central Time) to answer your decluttering questions and to share organizing tools and techniques, success stories and “ah-hah!” moments, seasonal suggestions, and timeless tips.

To participate live in our weekly webcast, join our Meetup group  follow us on Facebook, or subscribe to our mailing list. You can also watch the video of our webcast on YouTube.

**Who You will Hear**

Guest: Dr. Ruediger Wischenbart (Founder of Content & Consulting)

Co-host: Luna Tang (Cloud Service Delivery Manager at Klopotek)

Co-host: Dwayne Parris (Senior Consultant at Klopotek)

We are pleased to have Ruediger Wischenbart of Content & Consulting join us to talk about change and innovation in the global book industry. With years of experience in researching the global publishing industry, Ruediger in this episode shares his insights and interesting accounts of how the publishing landscape has evolved and where he sees it heading in the future.  He is also a key player in the Reboot Books initiative. 

In addition, the latest Digital Consumer Book Barometer 2021, written by Ruediger Wischenbart and Michaela Anna Fleischhacker, was just released in June. This report provides statistics and analysis on ebooks and audiobooks sales in Canada, Germany, Italy, Spain, Brazil, and Mexico. You can download it for free from here.

For more information about Ruediger Wischenbart and his work, please visit Content & Consulting and Reboot Books, or follow him on Twitter @wischenbart. 

Tell us what is going on with your publishing projects or business on Twitter (@Klopotek_AG), LinkedIn, or email us at podcast@klopotek.com. For more information about Klopotek software solution, please write to info@klopotek.com, or register to receive emails from us on technology innovations & events from Klopotek.

Shana, David, and Heff go through Archie McPhee catalog 62 from 1999. Discuss how much communication we had to do about the internet, why you don't need to write what something is on a picture of that thing and jasmine-scented Angel Snot.

Go to the Archie McPhee blog to follow along in the catalog.

The creator and owner of Archie McPhee, Mark Pahlow, joins us again to talk about putting together the first Archie McPhee Catalog. If you'd like to follow along, you can find a link to the catalog in the Archie McPhee blog.

Here is a link to that great piano cover of the Toys R Us jingle!