cherrypeachplum growth partners

Imagine stepping inside a store and instantly getting transported into the happy, magical world of fairytales- Avneet Mann and her friend Vivita pursued this idea and turned it into a successful brand that's "The Wishing Chair" today. After acing a corporate career for 8 years, Avneet started The Wishing Chair as a lifestyle retail brand. She shares with Vani some of the secrets that helped this D2C brand grow.

👉 Listen to the podcast to know about:-

01:34 - Change in focus post-Covid: from offline to online

08:06 - Must-dos for building an e-commerce-enabled website

12:01 - Customer segmentation strategy

14:28 – E-mail marketing and managing the analytics

26:03 – Using performance marketing to drive traffic

📄 Click here to read the transcript

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This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world!